Brisbane Arts Theatre is an iconic 81-year old independent theatre in Brisbane that produces high quality productions, educates emerging artists, and engages the community. It is seeking philanthropic support to diversify its revenue streams and future proof the theatre. The theatre currently relies almost entirely on ticket sales for revenue and support will allow it to develop its education programs, bar/catering facilities, and renovate backstage areas to attract more patrons and partnerships. Support of $600,000 is sought for capital projects and $50,000 to sponsor the children's theatre season which features 99 shows annually.

1. "THETHEATREHASSOMUCH
PERSONALITY. IFEELASIFI'MPART
OFTHESHOW"
AUDIENCEMEMBER2017
SEEKING FOUNDATION PARTNERS TODAY
JOINUSBACKSTAGE
"ITWASTHEFIRSTTIMEI'VEBEEN
TOBRISBANEARTSTHEATRE.IWAS
BLOWNAWAY!"
AUDIENCEMEMBER2016

2. CONTENTS
3
WHYTHEARTS?
There are many worthwhile
reasons to support the arts.
Personal satisfaction is just
the beginning. John Boyce
explains why.
5
BRISBANEARTSTHEATRE
The 81 year old theatre on
Petre terrace in the centre
of Brisbane has a rich
history. Its range of
productions, courses and
opportunities are
substantial.
15
THEIMPACTOFYOURGIFT
Philanthropic support will
'seed-fund' revenue models
so the future for the theatre
embraces a larger, more
diverse community.
17
SEASONPARTNER
For the very first time, a
season partnership is being
offered to an individual,
organisation or company
who wishes to contribute to
children's 'first taste of
theatre'.
8
FASTFACTS
Brisbane Arts
Theatre punches well above
its weight on stage, back
stage, online and in the
community. Learn some
fascinating number facts.
14
FUTUREPROOFING
Whilst attracting capacity
audiences and achieving
profitability, there is much to
be done to future proof
Brisbane Arts Theatre,
starting today.

3. WHYTHEARTS?
Personal satisfaction is the
primary reason for supporting the
arts.
Your support nurtures
communities, thought-
leadership and innovation.
Supporting independent
institutions gives artists and
artistic directors confidence to
take risks. We're able to create
worthwhile productions that
may not otherwise happen.
Your support enriches lives and
creates a legacy for Australia's
future.
3
JohnBoyce
ArtisticDirector
BrisbaneArtsTheatre

4. 4 BRISBANEARTSTHEATRE
We're asking for
your support so
Brisbane Arts Theatre
can do even more to
enrich the lives of
ordinary Australians.

5. BRISBANE
ARTSTHEATRE
Established in 1936, Brisbane Arts
Theatre is an iconic independent
theatre company in Brisbane.
Producing engrossing, high quality,
accessible theatre, the company also
educates emerging artists and theatre
practitioners.
5
Providing accessible theatre for
Brisbane audiences means accessibility
in price, accessibility in the types of
productions staged and accessibility
through the welcoming and intimate
atmosphere at our iconic 50-year-old
venue on Petrie Terrace.
We have a fun, creative and innovative
culture inspired by our community.
.

6. 6
We offer nationally recognised, fully
accredited training in theatre
operations, in addition to structured
acting workshops for both adults and
children.
Our children's theatre division has
offered many young people a chance to
perform on stage before they step into
the world of professional theatre.
"The kind of place that makes you fall
in love with the theatre."
- Clarice Lecter, patron
"Brisbane Arts Theatre has become
my second home, the grand old lady
that welcomes you with its historical
and theatrical embrace.
The shows are top shelf, and the
productions just keep getting more
refined, artistic and professional."
- John Bennetto, Performer
Throughout our history, Brisbane Arts
Theatre has served as the gateway to
performing arts careers, not just for
those on stage, but also for those behind
the scenes.

7. BRISBANEARTSTHEATRE7
Young actors, aged 13-20,
are developed through the
new stock company. This
group of children and
teenagers attend classes,
coaching and performances
free of charge. They are
given regular on-stage
opportunities and mentored
comprehensively by
professionals .
The new stock company is
the only one of its kind in
Australia.
The Costume Cottage
hosts dedicated
designers and
volunteers. Costumes
are created for all
productions and our
costumes are hired to
community
organisations all over
Australia
The onsite
workshop manager,
designer and a
team of volunteer
builders create
seventeen original
sets annually for the
Brisbane Arts
Theatre's well-used
stage.
Educational programs
include
accredited tertiary
courses in acting and
technical theatre,
pathway
certificates and
workshops in acting
and musical theatre
for adults and
children
Brisbane Arts Theatre seats
150 people in its 50-year old
theatre in the centre of
Brisbane.
A mainhouse season,
children's season and a
parody season are presented
each year, making up
seventeen different
productions.

8. FASTFACTS
99
CHILDREN'SSHOWS
The children's theatre season is
the foundation of Brisbane Arts
Theatre. You don't have to be a
mathematician to work out that
children can see theatre every
weekend of the year!
DANCINGDINOSAUR
The runaway hit of 2016 and
2017 has been Jurassic Park,
The Musical. The social media
video of 'Dorothy' was viewed
nearly 100,000 times.
1
ONSTAGE
231
PERFORMANCESAYEAR
Brisbane's hardest working
theatre company presents 231
performances each year. Some
weekends see three different
productions set up and taken
down.
3030
Designers and volunteers
produce a unique wardrobe for
each production at the Costume
Cottage, the Victorian cottage
next to the theatre which houses
the costume department of
Brisbane Arts Theatre.
ITEMSOFCOSTUME
8

9. 9 BRISBANEARTSTHEATRE
"The mark of all good art
is not that the thing
done is done exactly or
finely, for machinery
may do as much, but
that it is worked out with
the head and the
workman's heart."
- Oscar Wilde

10. OURAUDIENCE
2014
20,450
2015
24,785
2016
24,275
10
2017
30,885
*based on projections and
actuals' tracking at 16,555
on 29 May 2017

11. 11 BRISBANEARTSTHEATRE

12. FASTFACTS
314
AMAZINGVOLUNTEERS
314 magnificent people bring the
theatre alive; back stage, on
stage and front-of-house.
4
INTERNS
Our interns are given real
responsibility and mentoring.
Interns are working on stage, in
the office and backstage to gain
valuable industry experience.
573
VOLUNTEERROLES
Costume assistants, stage
managers, musicians, performers,
choreographers; skilled work in
amazing production teams keeps
them coming back year after year.
9
DALMATIANMAKERS
Our amazing team are now
creating designs for The Hundred
and One Dalmatians. A costume
for every single puppy.
VOLUNTEERS
12

13. FASTFACTS
13,501
UNIQUEWEBSITEUSERS
During the month of May 2017,
13,501 separate people visited
our website. 63.7% of those were
new visitors. 69.7% were male
and 55.2% were aged between
25 and 44.
DINOSAURVIEWS
In January 2017, our dinosaur
from Jurassic Park, The Musical
romped around Brisbane on
video. It was seen by nearly
100,000 people and the show
was completely sold out.
93,257
DIGITAL&SOCIAL
18,600
FACEBOOKFOLLOWERS
With quirky posts and videos
appealing to our ever-growing
audience, Facebook enables us
to speak directly to our
community.
15,744
During May 2017, our Facebook
posts reached 15,744 separate
Facebook users. This is an
increase of 59.6% on the same
period in 2016.
FACEBOOKREACH
13

14. 14 BRISBANE ARTS THEATRE
"The increase in our social
media following and
website engagement has
directly resulted in
increased ticket sales.
In May 2017, two out of
three plays running were
completely sold out. The
other finished at 73.6%.
This is because we're able
to communicate directly
with and respond to our
audiences."
- Nathan Pamenter, Company Manager

15. FUTURE-PROOFING
Today, nearly 100% of Brisbane Arts Theatre's revenue comes
from ticket sales. The non-profit company is profitable.
Whilst this is an extraordinary achievement, it also reveals
extraordinary opportunity to develop develop and diversify the
theatre's income.
Revenue streams to be developed include education, in-house
bar/refreshments and merchandise.
New revenue streams to be activated include philanthropy,
schools' partnerships, corporate partnerships and government
grants.
15

16. PHILANTHROPYISNOTTHE
SAMEASCHARITY
Philanthropy is giving for the purpose of
solving, not momentarily saving.
Brisbane Arts Theatre needs
philanthropic support to enable us to
develop and diversify.
Every meaningful contribution has an
equal return of either increased
income or increased freedom to create
more worthwhile theatre.
The purpose of philanthropic donations
is to strengthen and improve the
theatre's existing infrastructure in
order to grow existing income and
enable us to appeal as a venue to
socially progressive corporate donors
and high net worth individuals.
16
TEACHAMANTOFISH

17. WHERETHEMONEYGOES
BARANDFRONT-OF-HOUSECOURTYARD
17
Decrease cost of renting third-party rehearsal venues
and increase efficiency of stage management.
Broader appeal for corporate sponsorship and high
net-worth individuals for hospitality experiences.
Universal access for patrons and ability to display
and sell merchandise effectively.
BOXOFFICEAREAANDPATRONBATHROOMS
REHEARSALANDWORKSHOPSPACE
RENOVATIONSFORIMMEDIATEIMPACT
ANDWHY
FUNDRAISINGGOAL$600,000

18. SEEKINGSEASONPARTNER
SIXSOLD-OUTTHEATREPRODUCTIONSEACHYEAR
18
With 99 shows and over 14,000 people in the audience,
Brisbane Arts Theatre's children's season is truly hard-working.
After every performance, the cast has a 50-year tradition of
meeting and greeting an adoring group of young fans.
"Art can be a transforming force, even a form of
salvation, if you are allowed to get to it
young enough"
- Anthony D'Offay, philanthropist
CHILDREN'STHEATRE
FUNDRAISINGGOAL$50,000
In 2017, for the very first time, we are seeking a like-minded
partner to sponsor the children's theatre season in 2018.

19. IT'STIME
I deeply believe that hard work
eventually pays off. In the theatre,
it pays off each time we take a bow.
It pays off when a young actor take a leap of
faith and when that song comes
together just in time.
It has paid off handsomely
in achievement, fulfilment and experiences at
Brisbane Arts Theatre for over 80 years.
Now it's time to spread our wings; to welcome
more audiences and to connect in new ways to
our community.
We're stronger than ever before, but we need
your support to take us to the next level.
It's time for us to be brave.
If there's one thing you can be sure of,
it is that Brisbane Arts Theatre will work hard
with your support and
turn it into something magnificent.
19
JohnBoyce
ArtisticDirector
BrisbaneArtsTheatre