AV Theatrical.Games .Brand ID.Copy Samples 12. 2016

AV: Theatrical-Games-Branding
Copy Samples

Theatrical-AV- Copy Samples
TABLE OF CONTENTS
(Click on titles to navigate quickly)
Thriller: MONEY MONSTER-FINISHED TV Spots
THE INFILTRATOR-TV Spots
DON’T BREATHE-Trailer
AFTER THE DARK-Finished Trailer
Action/ PASSENGERS -Trailer
Adventure PROJECT ALMANAC-Conceptual Trailer
Sci-fi: MAGNIFICENT 7-TV Spots
BATTLESHIP-Trailer- My opening copy in finished trailer
STAR TREK INTO DARKNESS-Trailer
Horror: HATCHET III-Trailer:
Drama: THE FIFTH ESTATE-Trailer
PEOPLE VS FRITZ BAUER-Trailer
THE LIGHT BETWEEN THE OCEANS TV Spots
Comedy: MOTHER’S DAY-Conceptual TV SPOTS
GHOSTBUSTERS-Trailer
SAUSAGE PARTY-TV Spots
BRIDESMAIDS-TV Spots
Family/ KUBO AND THE TWO STRINGS-TV Spots
Animated: THE JUNGLE BOOK-TV Spots
NIGHT AT THE MUSEUM: SECRET OF THE TOMB-TV Spots
Documentary: HOW TO SURVIVE A PLAGUE- Trailer
ANTON COBIJN-Trailer
EVERY LAST CHILD-Trailer
THE MISSING INGREDIENT-Trailer
Video SONIC INFINITE 2017-Trailer
Games: SONIC BOOM™: FIRE & ICE-Trailer
THE LAST OF US-Taglines
LOST PLANET 2-Taglines
Brand Brand Manifesto (Written for Comicon)
Identity: DISNEY XD: Brand manifesto concept
DISNEY XD Re-Branding- Trailer
Conceptual: KUBO AND THE TWO STRINGS-Conceptual Olympics TV Spots
WORLD WAR Z: Conceptual Teaser
LAST DAYS ON MARS :60 Conceptual
THE LONE RANGER-Super Bowl Spot
AMERICAN HORROR STORY-Conceptual Spots
THE WOLVERINE: Special Shoot teaser
CARS 2-International Teaser

Links to my finished work
Link to: Money Monster - "Expose" TV Spot
Link to: The Philosophers International Trailer
AKA AFTER THE DARK TRAILER J WHITAKER COPYWRITER
Link to: Project Almanac Trailer
Link to: Battleship Trailer-Opening copy J. Whitaker
Link to: HATCHET III-Trailer
Link to: People vs. Fritz Bauer Trailer
Link To: The Light Between the Oceans- TV Spot
Link to: How to survive a plague- Trailer
Link: Every last child-Trailer
Link: The missing ingredient-Trailer
Link: Sonic infinite 2017-Trailer
Link: sonic boom™: fire & ice-trailer
Link: Lost planet 2
Link: The empty classroom trailer
Link: Unfinished Song-Trailer

Judith Loeb Whitaker
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judith@judithwhitaker.com 818-516-6591
MONEY MONSTER-TV SPOTS
#1
Link to: Money Monster TV-spot-expose
WHEN CONSPIRACY
RUNS DEEP
THE ONLY WAY OUT
IS TO EXPOSE THE TRUTH
MONEY MONSTER
#2
CAN THEY FOLLOW THE MONEY
AND UNCOVER THE TRUTH
BEFORE TIME RUNS OUT?
MONEY MONSTER

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MONEY MONSTER-TV SPOTS
#3
A TV SHOW HOST
AN ACE PRODUCER
WHEN THE CLOCK IS TICKING
WHO DO YOU TRUST
WHEN EVERYONE IS SUSPECT
MONEY MONSTER
#4
A FINANCIAL CONSPIRACY
WITH THOUSANDS OF VICTIMS
CAN TWO PEOPLE STOP
A BILLION DOLLAR CONSPIRACY?
MONEY MONSTER
Return to Table of Contents

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THE INFILTRATOR-TV Spots
#1
N/CARDS: FLORIDA 1986
SEX
DRUGS
MONEY
MURDER
BETRAYAL
IT’S ALL IN A DAYS WORK
ON (DATE)
INFILTRATE THE TRUE STORY
THE INFILTRATOR
#2
DRUG LORDS
DIRTY MONEY
DEADLY GAMES
THIS JULY
BLOW THE CASE …WIDE OPEN
THE INFILTRATOR

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#3
IN THIS WORLD
CASH IS KING
POWER IS A DRUG
BETRAYAL IS A WEAPON
THIS JULY
THE FURTHER THEY GO
THE DEADLIER IT GETS
THE INFILTRATOR
#4
TONS OF COCAINE
BILLIONS OF DOLLARS
THOUSANDS OF SUSPECTS
ONE INFILTRATOR
WILL BLOW IT
WIDE OPEN
THE INFILTRATOR

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DON’T BREATHE
Sizzle Story Trailer Copy
1.
THE PERFECT CRIME
GONE
TERRIFYINGLY WRONG
DON’T MOVE
DON’T FIGHT
DON’T THINK
DON’T BREATH
DON’T BREATHE

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DON’T BREATHE
Sizzle Story Trailer Copy
2.
A HOUSE
WITH A HORRIFYING SECRET
THEY NEVER SAW COMING
IN 2016
PRAY
RUN
HIDE
BUT…
DON’T BREATHE

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THE PHILOSOPHERS INTERNATIONAL TRAILER
AKA AFTER THE DARK: TRAILER
LINK TO MY FINISHED TRAILER:
PHILOSPHERS TRAILER: J WHITAKER COPYWRITER
AFTER THE DARK TRAILER/ J WHITAKER COPYWRITER
COPY:
Cards: IT STARTS AS AN EXPERIMENT
BUT ONCE IT BEGINS
IT WILL CHANGE THEM
LIVE OR DIE
LOVE OR HATE
SURVIVE OR PERISH
TITLE: AFTER THE DARK

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PASSENGERS
Sizzle Reel Copy
#1
A 120-YEAR VOYAGE
ON THE STARSHIP AVALON
SOMETHING’S GONE WRONG
JENNIFER LAWRENCE
CHRIS PRATT
IN 2016
WAKE UP
TO THE FEAR
PASSENGERS

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PASSENGERS
Sizzle Reel Copy
#2
ON A STARSHIP VOYAGE
TO A DISTANT COLONY
WAKING UP
IS NO ACCIDENT
JENNIFER LAWRENCE
CHRIS PRATT
UNCOVER
THE SECRET
DISCOVER
THE FEAR
PASSENGERS

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PROJECT ALMANAC: Conceptual Teaser #1
My middle copy in finished trailer: Project Almanac Trailer
Pic: Quick edit of Quinn giving his report in science class multiple times;
the times he fails until the time he aces it. (Different versions from
feature of him giving the report.)
“What is the classification of Silicon?”
“Hydrogen, Oxygen, Boom! That just happened!
Cards: WHAT IF YOU DISCOVERED THE POWER
TO CHANGE THE PAST?
Pic/Audio: Footage is rapidly rewound to indicate going back in time.
Cut to: Discovery of time machine.
TITLES/NARR: WHAT WOULD YOU DO?
WHERE WOULD YOU GO?
WHAT WOULD YOU CHANGE?
Cards: FROM THE PRODUCER OF TRANSFORMERS
Cards: THIS JANUARY
SOME RULES
SHOULD NEVER TO BE BROKEN
TITLE: PROJECT ALMANAC

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PROJECT ALMANAC: Conceptual Teaser #2
Visual: Very rapid montage-Treated footage from feature (near the
end when David is in a panic trying to fix everything).
Cards: DAVID IS 17 YEARS OLD
BUT YESTERDAY HE TURNED 7
AND TOMORROW HE COULD BE ANYWHERE
CUT TO: Discovery of video from birthday party. David’s reveal to friends.
IN 2015
YESTERDAY CHANGES EVERYTHING
TITLE: PROJECT ALMANAC

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THE MAGNIFICENT 7-TV SPOTS
LINK TO MY FINISHED SPOT:
MAGNIFICENT 7 TV SPOT: J WHITAKER COPYWRITER
#1
GFX: BOUNTY HUNTER
GAMBLER
SHARPSHOOTER
TRACKER
ASSASSIN
OUTLAW
WARRIOR
THE MAGNIFICENT 7
#2
GFX: FOR HONOR
FOR JUSTICE
7 OUTLAWS
WILL BECOME MAGNIFICENT
THE MAGNIFICENT 7

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THE MAGNIFICENT 7-TV SPOTS
#3
GFX: WHEN EVIL COMES TO TOWN
WHO WILL PROTECT THE INNOCENT?
1
2
3
4
5
6
7
THE MAGNIFICENT 7
#4
GFX: IN A LAWLESS LAND
RETRIBUTION WILL SOUGHT
VENGEANCE WILL BE FOUND
JUSTICE WILL BE SERVED
THE MAGNIFICENT 7

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BATTLESHIP- Conceptual Teaser #1
LINK TO MY FINISHED SPOT:
BATTLESHIP TRAILER:OPENING COPY J WHITAKER
Concept #1: OUT OF THE BLUE
Graphic: Blue and black background with minimal light filtering in from above. We
begin traveling upward but initially are unsure of what we are looking at or
where we are going. The background begins to look like water and we
realize that we are under water. Cards appear to fade in and out of the
water, reacting to it, moving and flowing much like we are in deep dark
water. They are drifting towards the surface, the direction we are headed.
Sun and light begin to shoot through the surface. We see floating specs drifting by and at
first we are not sure what they are but then we see that they are particles in the water. As
we get closer to thesurface, there is more and more light filtering through.
Cards: VAST
UNEXPLORED
UNPREDICTABLE
THE PERFECT PLACE
TO HIDE
Cut to: Footage from feature/dramatic rise up massive alien ship.
Cards: NEXT SUMMER
THE ULTIMATE BATTLE BEGINS
FROM HASBRO THE MAKERS OF
TRANSFORMERS
TITLE: BATTLESHIP

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Battleship Teaser Concept #2: UNDERWATER WRECKAGE
Graphic: We are several feet under the ocean waters. At first it is unclear we are in the ocean. The
environment around us is slightly murky, bluish green. Light streams in from above.
Cards: ON A PEACEFUL DAY
IN THE DEEPEST WATERS OF THE WORLD
Graphic: Objects go floating by. What are they? More objects go floating by but now they are ones
that have more shape. Pieces of metal, possibly twisted, a weapon part, or parts of a
ship.We are not sure where they are from.
THEY POSSESS UNDENIABLE POWER AND STRENGTH
Graphic: We start to realize that they are pieces of a ship, a railing, a door with portal window, etc.
The music takes on an ominous tone.
Cards: AND THEY’VE BEEN WAITING FOR US
Graphic: The pace and threatening tone of the music quickens rapidly. We have been looking at
the aftermath of an explosion on one of the ships. We just don’t know it yet.
Cut to: Footage from feature of explosions continuing on the Battleships after assault from
mothership.
Cards: UNIVERSAL PICTURES PRESENTS
FROM HASBRO THE MAKERS OF
TRANSFORMERS
NEXT SUMMER
DEFEND YOUR WORLD
TITLE: BATTLESHIP

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STAR TREK INTO DARKNESS
Trailer Copy
#1
Cards: FROM DIRECTOR JJ ABRAMS
THIS SUMMER
THEIR GREATEST BATTLE
IS THE ONE
THAT HITS HOME

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Trailer Copy
#2
Cards: FROM DIRECTOR JJ ABRAMS
A THREAT FROM WITHIN
A JOURNEY INTO DARKNESS
THIS SUMMER
HUMANITY’S LAST HOPE
IS THEIR GREATEST MISSION

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HATCHET III TRAILER
My trailer copy and concept-For finished trailer (in bold).
Link to: HATCHET III-Trailer
THEY MUST GO DEEP IN THE SWAM
TO SOLVE A BRUTAL CRIME
BUT THEY’RE ABOUT TO DISCOVER THAT
SOME LEGENDS
NEVER DIE
YOU CAN’T RUN
YOU CAN’T HIDE
YOU CAN’T ESCAPE…THE HATCHET
HATCHET III

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THE FIFTH ESTATE –Trailers
#1
Cards: VISIONARY
REVOLUTIONARY
TRAITOR
WITH 2.5 BILLIONS PEOPLE
LOGGING ON
SECRETS ARE BOUND
TO GET OUT
TITLE: THE FIFTH ESTATE

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THE FIFTH ESTATE-Trailer
#2 (CONCEPTUAL TRAILER)
PIC: Cards with audio of typing, banging heavily on keys.
Cards: <mArc> hey back online you there?
<jjj> we need lawyers for Manning.
<mArc> so it’s true? we have the docs?
<jjj> creating a temp website, will send you the link.
<jjj> we need to publish everything now.
<jjj> cow fast can we format the US docs?
<mArc> Can’t dump data. too dangerous.
<jjj> MORE dangerous not to publish.
<jjj> once it’s out there’s nothing they can do.
<jjj> and if we don’t publish what message does that send?
<ddd> this is RECKLESS
<ddd> we don’t know what’s in the docs.
<ddd> you’re putting people’s lives in jeopardy.
<ddd> this is not the mission.
<ddd> are you listening to me?
<jjj> has logged out of the chat room.
<mArc> he’s gone.
Cut to: Rapid montage/footage from feature.
Cards: IT ONLY TAKES
ONE CLICK
TO GET THE WORLD’S ATTENTION
TITLE: THE FIFTH ESTATE

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THE PEOPLE VS. FRITZ BAUER
Trailer Scripts
Link to: People vs. Fritz Bauer Trailer
FINISHED TRAILER/COPY:
N/Cards: GERMANY 1957
A HOLOCAUST SURVIVOR
SEEKING JUSTICE
A GOVERNMENT
HIDING FROM ITS PAST
Cards: Winner, Audience Award
Locarno International Film Festival
Toronto International Film Festival
BASED ON A TRUE STORY
TO SAVE HIS COUNTRY
HE’LL HAVE TO BETRAY IT
Title: THE PEOPLE VS. FRITZ BAUER

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THE PEOPLE VS. FRITZ BAUER
TRAILER
N/Cards: AN ATTORNEY GENERAL
SERVING HIS COUNTRY
A NOTORIOUS NAZI
LIVING IN HIDING
BRINGING HIM TO JUSTICE
WOULD BE AN ACT OF TREASON
LETTING HIM ESCAPE
WOULD BE AN ATROCITY
Winner, Audience Award
Locarno International Film Festival
Toronto International Film Festival
Title: THE PEOPLE VS. FRITZ BAUER

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THE LIGHT BETWEEN THE OCEANS
TV Spots
#1
Link To: The Light Between the Oceans- TV Spot
GFX: A MIRACULOUS LOVE
A DARK SECRET
A DESPERATE CHOICE
THIS SEPTEMBER
DECEPTION
COMES WITH A PRICE
#2
GFX: A GREAT LOVE
A FATEFUL GIFT
A SECRET HIDDEN
IN THE LIGHT BETWEEN THE OCEANS

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TV Spots
#3
GFX: SOME LIES
ARE MORE DANGEROUS THAN OTHERS
THIS SEPTEMBER
PROTECT THE ONES YOU LOVE
#4
GFX: WHEN SECRETS DRIFT IN WITH THE TIDE
A DECISION IS MADE
THAT CAN’T BE UNDONE
#5
GFX: WHEN THE JOURNEY…
BECOMES ROCKY
ONLY LOVE HAS THE POWER…
TO HEAL YOUR LIFE

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MOTHER’S DAY TV SPOT #1
GET IT TOGETHER” TV:30
LOUD KIDS, HORNS HONKING, NOISE…
RAPIDLY FILL SCREEN WITH GRAPHICS OF PARENTING CATCHPHRASES:
GRFX: TIGER MOMS / HELICOPTER PARENTS /
CODDLING / CARPOOLING / ME TIME
DOING TOO MUCH / DOING TOO LITTLE /
HAVING IT ALL / NOT ENOUGH TIME ETC… ETC…
NOISE STOPS. 4-PANEL SPLIT SCREEN, CUS OF OUR MAIN CHARACTERS,
GRAPHIC IN CENTER:
NARR/ WE GET IT
GRFX:
THIS MOTHER’S DAY
LET’S ALL
GET IT TOGETHER
Talk back dia (i.e. “I’m trying!”)
FROM THE DIRECTOR OF
PRETTY WOMAN & VALENTINE’S DAY
COMES THE PERFECT REASON
FOR A GIRLS NIGHT OUT
MOTHER’S DAY
IN THEATERS
APRIL 29TH

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“BUZZ FEED STYLE SPOT” TV:30
GRAPHICS APPEAR LIKE AN ONLINE BUZZFEED LISTICLE
NARR/
GRFX: YOU KNOW YOU’RE A MOM IF…
#1 YOU’VE BECOME
AN EXPERT ON NUTRITION
“No junk food for breakfast.”
“Dad lets us.”
“By the way your child is eating sand.”
“Don’t eat that, there’s cat poop in it.”
#2 YOU’VE MASTERED
STRESS RELEASE
Jennifer screaming in car. “I’d hate to see her in traffic.”
#3 YOU SPEAK
FROM THE HEART
“You haven’t aged that much.”
“How come you haven’t caught a man yet?”
#4 NOTHING SURPRISES YOU
Tanner not in her bag…It’s the 4th
time he’s done this.”
FROM THE DIRECTOR OF
PRETTY WOMAN & VALENTINE’S DAY
MOTHER’S DAY
IN THEATERS APRIL 29TH

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NARR/
GRFX: FROM THE DIRECTOR OF PRETTY WOMAN
AND VALENTINE’S DAY
FOR THE ONES WHO LOVE US
ON THE GOOD DAYS
ON THE NOT SO GOOD DAYS
AND ALL THE DAYS IN BETWEEN
ON APRIL 29TH
CELEBRATE…MOTHER’S DAY
GRFX: FROM THE DIRECTOR OF
PRETTY WOMAN &VALENTINE’S DAY
MOTHER’S DAY

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GHOSTBUSTERS
Sizzle Reel Trailer Copy
#1
IN 981
FOUR HEROES
SAVED THE CITY
IN 2016
THERE’S A NEW TEAM
IN TOWN
SO BIG
SO BOLD
SO BUSTED
GHOSTBUSTERS

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GHOSTBUSTERS
Sizzle Reel Trailer
# 2
WHEN GHOSTS
INVADE NEW YORK
WHO WILL SAVE US?
IN 2016
HAVE NO FEAR
JOIN THE TEAM
ANSWER THE CALL
GHOSTBUSTERS

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SAUSAGE PARTY
Sizzle Reel Spots
#1
DIVINE
DELICIOUS
DETERMINED
THIS SUMMER
YOUR FAVORITE FOOD
IS COMING HOME
SAUSAGE PARTY
#2
SO MUCH FOOD
SO LITTLE TIME
PREPARE
FOR AN ALL YOU CAN EAT
ADVENTURE
SAUSAGE PARTY

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#3
FOOD…CAN BE FUNNY
SHOPPING CAN BE SCARY
COMING HOME CAN BE TERRIFYING
SAUSAGE PARTY
#4
THEY ARE
WHAT YOU EAT
THIS SUMMER
ADVENTURE IS DELICIOUS
SO JOIN THE PARTY
FOR A COMEDY FEAST
SAUSAGE PARTY

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BRIDESMAIDS-TV SPOTS
#1
FROM THE GUY WHO BROUGHT YOU
KNOCKED UP
THIS MAY
MAKE A TOAST
AND GET READY TO PARTY
BRIDESMAIDS
#2
FROM THE MIND
OF JUDD APATOW
THIS MAY
RAISE YOUR GLASS
AND LET THE GOOD TIMES ROLL
BRIDESMAIDS

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BRIDESMAIDS-TV SPOTS
#3
FROM THE GUY WHO BROUGHT YOU
KNOCKED UP
BRIDESMAID
IT’S A DIRTY JOB
BUT SOMEBODY’S GOT TO DO IT
BRIDESMAIDS
#4
THIS MAY
GIRLS
WILL
BE
GIRLS
FROM THE MIND
OF JUDD APATOW
BRIDESMAIDS

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KUBO AND THE TWO STRINGS: TV SPOTS
#1
N/CARDS: ONE BRAVE BOY
TWO POWERFUL STRINGS
TWICE THE ADVENTURE
YOU EVER IMAGINED
Kubo creates origami, lifts him up.
THIS SUMMER
DISCOVER THE MAGIC OF…
KUBO AND THE TWO STRINGS
#2
N/CARDS: ON AUGUST 19TH
FLY LIKE A BEETLE
STING LIKE A BEE
LIVE THE ADVENTURE

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KUBO AND THE TWO STRINGS: TV SPOTS
#3
N/CARDS: A MOTHER’S LOVE
A BOY’S DESTINY
A POWERFUL STORY
THAT’S SURE TO HIT HOME
Firing arrows. “Literally the first time I’ve done that.”
#4
ADVENTURE BEGINS
DREAMS TAKE FLIGHT
AND THE MAGIC UNFOLDS…
IN THE BLINK OF AN EYE
RATED PG

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CHARACTER SPOTS:
#1
N/CARDS: THIS BEETLE TAKES A LICKING
AND KEEPS ON TIPPING
Stuck on back. “Need some help?”
“No, no, no, no… yes.”
ON AUGUST 19TH
TAKE AIM
AND TAKE FLIGHT
RATED PG

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CHARACTER SPOTS
#2
DON’T THINK
“A samurai… a samurai or a really bad hoarder.”
DON’T BLINK
Everything turning black”
“Open your eyes.”
BUT BEETLE READY…
FOR ANYTHING
“Don’t worry I got this.”
RATED PG

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THE JUNGLE BOOK: TV SPOTS
#1
ON APRIL 15
ADVENTURE
GOES BEYOND
IMAGINATION
DISNEY’S
THE JUNGLE BOOK
#2
ON APRIL 15
FEEL
THE
HEAT
DISNEY’S
THE JUNGLE BOOK

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#3
ON APRIL 15
UNLEASH
THE
LEGEND
DISNEY’S
THE JUNGLE BOOK
#4
ON APRIL 15
ADVENTURE
COMES
ALIVE
DISNEY’S
THE JUNGLE BOOK

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NIGHT AT THE MUSEUM: SECRET OF THE TOMB
TV SPOTS
1.
FOR THE WORLD’S GREATEST HEROES
THE MAGIC IS RUNNING OUT
AND THEY HAVE ONE FINAL NIGHT
TO BRING BACK THE MAGIC
NIGHT AT THE MUSEUM
SECRET OF THE TOMB
2.
ADVENTURE IS ON THE MOVE
WHERE THE LOCALS ARE FRIENDLY
THE CAVE MEN ARE WISE
AND THE MAGIC NEVER ENDS
NIGHT AT THE MUSEUM
SECRET OF THE TOMB

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NIGHT AT THE MUSEUM: SECRET OF THE TOMB
TV SPOTS
3.
THIS HOLIDAY SEASON
GATHER THE FAMILY
EMBRACE THE SPIRIT
SHARE THE JOY
SAVE THE DAY
NIGHT AT THE MUSEUM
SECRET OF THE TOMB
4.
THE FIRST NIGHT THEY CAME TO LIFE
THE SECOND NIGHT THEY WENT TO BATTLE
ON THE FINAL NIGHT
THEY’LL COME TOGETHER
TO SAVE THE DAY
NIGHT AT THE MUSEUM
SECRET OF THE TOMB

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HOW TO SURVIVE A PLAGUE-Trailer
Finished copy in bold!
Link to: How to survive a plague- Trailer
Cards: NEW YORK
1987
WHEN FACED WITH THE UNIMAGINABLE
THEY DID THE IMPOSSIBLE
STAND UP
SPEAK OUT
FIGHT BACK
FROM SUNDANCE SELECTS
COMES THE POWERFUL TRUE STORY
THEIR COURAGE SAVED LIVES
THEIR REVOLUTION CHANGED THE WORLD
TITLE: HOW TO SURVIVE A PLAGUE

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ANTON CORBIJN INSIDE AND OUT-Trailer
Cards: THE WORK OF ANTON CORBIJN
DEFINED A GENERATION
CELEBRATED PHOTOGRAPHER
AWARD WINNING FILM MAKER
LEGENDARY ARTIST
BUT HIS PUBLIC LIFE
ONLY TELLS PART OF THE STORY
THIS (DATE)
TAKE AN UNCOMPROMISING LOOK
AT THE MAN BEHIND THE LENS
TITLE: ANTON CORBIJN INSIDE AND OUT

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ANTON CORBIJN INSIDE AND OUT-Trailer
Cards: THE WORLD KNOWS HIM AS ANTON CORBIN
ICONIC PHOTOGRAPHER
ACCLAIMED FILMMAKER
AWARD WINNING ARTIST
BUT WHO IS THE PRIVATE MAN BEHIND THE PUBLIC LEGEND?
THIS (DATE)
TAKE AN INTIMATE LOOK
INSIDE THE LIFE OF ANTON CORBIJN
TITLE: ANTON CORBIJN INSIDE AND OUT

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EVERY LAST CHILD
My re-title AND trailer!
Link: Every last child-Trailer
Cards: FROM IMAGE NATION
AND AWARD-WINNING DOCUMENTARIAN TOMROBERTS
POLIO WAS SUPPOSED TO BE ERADICATED IN OUR LIFETIME
BUT IN PAKISTANTHE DISEASE IS ON THE RISE
BUT THE FIGHT TO END ITHAS A HUMAN COST
AND TIME IS RUNNING OUT
A NEW THREAT
A BRAVE FIGHT
A WORLD OF HOPE
FOR EVERY LAST CHILD
EVERY LAST CHILD

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THE MISSING INGREDIENT-Trailer
Link: The missing ingredient-Trailer
Cards: THERE ARE 24,000 RESTAURANTS IN NEW YORK CITY
VERY FEW ARE CONSIDERED DINING INSTITUTIONS
GINO’S
PESCATORE
“Excellent drama and fascinating Big Apple history”
-Santa Barbara Independent
“A light and lively documentary”
- YES! Weekly
FROM WRITER DIRECTOR
MICHAEL SPARAGA
A STORY ABOUT THE STRUGGLE TO SURVIVE
AND THE DETERMINATION TO SUCCEED
THE MISSING INGREDIENT
WHAT IS THE RECIPE FOR SUCCESS?

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SONIC INFINITE 2017-Trailer
Link: Sonic infinite 2017-Trailer
CARDS:
FROM THE TEAM THAT BROUGHT YOU
IN THE DARKEST OF TIMES
THE WORLD NEEDS A HERO
BUT EVEN HEROES NEED HELP
JOIN THE RESISTANCE
SONIC INFINITE 2017
COMING HOLIDAY 2017

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SONIC BOOM™: FIRE & ICE-Trailer #1
Link: sonic boom™: fire & ice-trailer
CARDS: VISIT WWW.ESRB.ORG FOR RATING INFORMATION
SEGA (LOGO)
FACE THE FIRE
SMASH THE ICE
EXPLODE INTO
SONIC BOOM FIRE AND ICE
MASTER THE ELEMENTS
AND JOIN FORCES WITH SONIC AND FRIENDS
FOR EPIC BATTLES
EXPLORATION
RACING
AND DESTRUCTION
SONIC BOOM™: FIRE & ICE
GET FIRED UP!

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SONIC BOOM™: FIRE & ICE-Trailer #2
CARDS: VISIT WWW.ESRB.ORG FOR RATING INFORMATION
SEGA (LOGO)
THE THRILL OF THE GAME
THE CHILL OF THE ICE
THE EXPLOSION OF FIRE
YOUR ENEMY:
DR. EGGMAN D-FEKT
RAGNIUM, FIRE & ICE, A ROBOT ARMY
YOUR TEAM:
SONIC AND FRIENDS
EXPLORE
EXPLOSIONS
BATTLES
SPEED
GET FIRED UP!

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TAGLINES
AVOID THEM LIKE THE PLAGUE
THE LAST OF US
DON’T TRUST THEM
DON’T GO NEAR THEM
DON’T BECOME ONE OF THEM
THE LAST OF US
US
V.
THEM
THE LAST OF US

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TWO OF US
MILLIONS OF THEM
THE LAST OF US
SAVE
US
THE LAST OF US
FACE THEM
FEAR THEM
TRY TO SURVIVE THEM
THE LAST OF US
NO CURE
NO HELP
JUST US
THE LAST OF US

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My finished copy:
Link: Lost planet 2
KILL BIG
LOST PLANET 2
TEAM UP
OR MELTDOWN
LOST PLANET 2
ONE TEAM
MASSIVE ENEMIES
NO MERCY
LOST PLANET 2
YOU’RE GONNA DIE WITHOUT A LITTLE HELP FROM YOUR FRIENDS
LOST PLANET 2

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MULTIPLAYER
MASSIVE MONSTERS
NO MERCY
LOST PLANET 2
ASSEMBLE YOUR TEAM
FIGHT TO SURVIVE
LOST PLANET 2
TEAM UP
TO KILL BIG
LOST PLANET 2
HE WHO PLAYS ALONE… DIES ALONE
LOST PLANET 2

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COMIC-CON SVOD BRAND MANIFESTO SAMPLES
WE TAKE LEAPS
We don’t take steps.
We take leaps.
We don’t hold back.
We crack things wide open.
We don’t just live out side the box.
We’re turning the box inside out…and pushing the boundaries past infinity.
We are a bold new world: Where fans of all things creative can access a pop culture
SVOD platform like nothing the world has ever seen. Leveraging the fanaticism and
passion of our brand, we are breaking the mold for the traditional SVOD and creating
one that is so much more: Filled with original content, exclusive news, insider
knowledge, compelling personalize content, and a creative community that has
people talking, connecting and changing the creative world each and every day.
Because we know that-
Passion has no limits
Creativity has no bounds,
And going over the edge is just the beginning. . .

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INSPIRED
WE’RE INSPIRED to create a bold new online world…
…Where entertainment plays, community builds and creative passion runs wild.
WE IMAGINE an online world community that is dynamic dedicated and true.
WE BELIEVE that were not just launching a new SVOD but is starting a movement built
on the trust of passionate fans dedicated to pursuing an infinite creative world.
WE KNOW that this unique platform will draw in millions of followers every day who
want to be part of something greater.
WE’RE OPEN to discovery unpredictability, curiosity, community, adventure heartfelt
nostalgia, wonder and wisdom.
WE ENVISION creating a whole new world where connections are made,
entertainment abounds, and creativity thrives.

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DISNEY XD: BRAND MANIFESTO CONCEPT
Disney XD inspires every kid to be their most awesome self, from the geek to the
popular kid, the underdog, to the gamer, the jock, the nerd, or the brain, the hero
or the troublemaker, the loner or the rebel. XD is the place where all kinds of kids
feel welcome to join in, hang out, become friends, explore ourselves and have
more fun than we’ve ever had before. It’s the best friend we never knew we had,
and it’s the only network and online destination that knows us better than we
know ourselves.
Disney XD is epically humorous, a place for kids that love to explore, to build their
own worlds, learn new things, explore magical places, go along for the ride, take
off on adventures, make new friends, get inspired, feel creative, geek out and
have fun. On Disney XD we can, push the limits, make innocent mischief, dare to
be a hero, and be part of something big, new and exciting. XD is the BFF, sidekick,
confidant and adventurous spirit every kid is looking for and the only place designed
for us, that has it all. On Disney XD we can be our most awesome, adventurous,
amazing selves.
Disney XD is a place where our parents know their kids are safe while we’re having
fun, being entertained, learning, connecting and growing. We are the kids that
have grown up in a digital world, with tables in our hands and wi-fi all around us.
A world that is constantly changing and filled with infinite choices and
possibilities, where learning and play merge and become entertainment. Where we
get to choose not just by clicking the remote but by clicking online and exploring
an incredible world our parents never dreamed possible.

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DISNEY XD BRANDING TRAILER #1
#1 FEEL THE RUSH
PIC: We are traveling through a colorful; vibrating 3-D
wormhole…Narrator has the voice of a YouTube
commentator
NARR: HEY GUYS, THIS IS COOL.
PIC: The speed picks up and we start traveling at lightning
speed.
NARR: WHOA! HANG ON GUYS!
PIC: Cards appear in black letters across the background of the
wormhole. Characters from highlighted shows wiz by
between cards. Montage of individual shows: clips from
shows respond to the words in the cards.
Card: BE COOL
Card: BE FUNNY
Card: BE GEEKY
Card: BE WEIRD
Card: BE REAL
Card: BE RANDOM

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Card: BE YOU
NARR/Card: FEEL
NARR/Card: THE
NARR/Card: RUSH
NARR/Card: OF
NARR/Card: THE…XD!
PIC: We fly through the wormhole and slam into the screen.
Colors swirl and form a pulsating 3-D Disney XD logo.
Light flares off the logo as it fills the screen.
TITLE: DISNEY XD

___________________________________________________________________________________________________
____________________________________________________________________________________________
DISNEY XD BRANDING TRAILER #2
#2 THE XD
PIC: Screen is dark but we hear a crowd cheering.
NARR/Cards: HEY GUYS
PIC: Spotlight lights clicks on-
NARR/Cards: YOU…YES YOU
PIC: Spotlight lights swirl around and points to the viewer.
NARR/Cards: AND YOU GUYS
PIC: Spotlight lights swirls to revealing characters from XD
shows.
NARR/Cards: IT’S ME…THE XD
PIC: Spotlight lights swirls to reveal a pulsating Disney XD logo.
NARR: I GOT SOMETHING TO SHOW YOU
PIC: Spot light shines on…cut to selects/clips from XD shows.
Clips from shows respond to the words on each card.
NARR/Cards: IT’S MAGICAL
NARR/Cards: INSPIRATIONAL
NARR/Cards: EPIC

___________________________________________________________________________________________________
____________________________________________________________________________________________
NARR/Cards: AND TOTALLY RANDOM
NARR/Cards: SO LET’S HANG OUT
NARR/Cards: GEEK OUT
NARR/Cards: FREAK OUT
NARR/Cards: GO WILD
NARR/Cards: AND LAUGH OUT LOUD (LOL)
NARR/Cards: YOU AND ME…. ON DISNEY XD
TITLE:
Card: MEET ME ON XD

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CONCEPTUAL OLYMPICS TV SPOTS
#1 LET THE QUEST BEGIN!
PIC: Kubo and a cast of origami athletes run across the screen on a runner’s
track, leaping flawlessly over runner’s vaults. Cue Olympic style music and
the sound of a crowd of cheering spectators.
ANNC: THIS SUMMER
THE QUEST FOR OLYMPIC GREATNESS BEGINS
FOR ONE BOY
HIS TEAM OF LOYAL FRIENDS
A BRAVE MONKEY
PIC: Monkey swings across the screen using gymnastic rings.
ANNC: AND A FEARLESS BEETLE
PIC: Beetle follows behind Monkey, running over the vaults knocking them all
to the ground one by one, or swinging across the screen using the rings
but falling to the ground. We hear him crash off screen and scream.
KUBO: You OK Beetle?
BEATLE: I’m good!

___________________________________________________________________________________________________
____________________________________________________________________________________________
CUT TO: Cards slam down over screen.
Card: THIS SUMMER
LET THE QUEST BEGIN
CUT TO: Beetle, Kubo and Monkey standing on the Olympic podium, with gold
metals around their necks.
Beetle: I am a champion Samaria!
Monkey: You are a champion klutz!

___________________________________________________________________________________________________
____________________________________________________________________________________________
CONCEPTUAL OLYMPICS TV SPOTS
#2 BEETLE THE CHAMPION
PIC: We open on beetle on his back unable to get up, as in the feature. He’s
doing an announcer voice, pretending he’s an on an imaginary Olympic
hero.
BEETLE: Ladies and gentlemen it’s Olympic champion “Beetle the magnificent”
and we’re able to get a sneak peek into his amazing workout. See how
powerful he is, no wonder he’s such a great Olympic hero.
PIC: Monkey and Kubo enter.
MONKEY: What the?
KUBO: Beetle did you get stuck on your back again? Do you need help up?
BEETLE: I don’t need help up. I’m not a Beetle. I’m a Samaria remember? And I’m
not stuck. I’m working out. So I can, you know, be in the Samaria
Olympics.
PIC: We hear the wind howl.
BEETLE: See that’s my fans cheering.
MONKEY: That’s the wind. There is no Samaria Olympics. Let’s go Kubo. We have a
quest to attend to.

___________________________________________________________________________________________________
____________________________________________________________________________________________
PIC: Monkey pulls Kubo off camera.
KUBO: (OC) You sure you don’t need help?
PIC: BEETLE is rocking and rolling furiously now.
BEETLE: I’m good.
PIC: Kubo runs back on screen offers Beetle a hand as in the feature. Beetle
leaps to his feet and takes an Olympic bow. We hear the “crowd” cheer
wildly for Beetle as it would in Beetle’s imagination.
BEETLE: And the crowd goes wild! Did you see that dismount? Beetle is a gold
metal champion.
Cut to: Cards
Card: THIS SUMMER
WITNESS THE STORY OF A REAL CHAMPION
Title: KUBO AND THE TWO STRINGS

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____________________________________________________________________________________________
WORLD WAR Z: Conceptual Teaser #1
THE WALL
Graphic: Camera POV is that of traveling up a wall. We see the details of the imperfections in the
concrete such as cracks here and there. At first we climb slowly then the pace quickens to
the point where it is almost dizzying, frightening.
NARR: THROUGHOUT HISTORY NATIONS HAVE PUT UP FENCES AND
WALLS TO SECURE THEIR BORDERS
BUT THESE BARRIERS OFTEN CREATE
A FALSE SENSE OF SECURITY
AND THERE ARE SOME ENEMIES
THAT WILL STOP AT NOTHING
TO DESTROY US
Graphic: We slow as we encounter graphics that are stenciled/spray painted graffiti-style into the
wall. There are sporadic handprints and bloodstains on the wall. The wall shakes
periodically with dust flying. Sound design is that of a loud thud and banging coming
from below. We hear audio of people talking many languages, rushing around. The title
card is also one of the cards appearing in the wall.
CARD: NOWHERE TO RUN
CARD: NOWHERE TO HIDE
.
CARD: HELL ON EARTH HAS ARRIVED
TITLE: WORLD WAR Z
Graphic: We reach the top of the wall. We look down on the city then turn quickly 180 degrees.
We are up so high that the perspective/drop off is frightening.
Cut to: Live action shot of Zombies crushing each other/climbing the wall.

___________________________________________________________________________________________________
____________________________________________________________________________________________
WORLD WAR Z: Conceptual Teaser #2
PHOTOGRAPHS AND MEMORIES
Graphics: Camera pans slowly over a montage of sepia, black and white, Polaroid, and modern
color photographs. It starts up close so we can see each photograph. Music plays gently
in the background.
There are shots of various and random people from around the world; male and female,
children, families, school photos, wedding photos, holiday cards, work colleagues,
athletes, people with their family pets, school class photos, etc. Some are in good
condition, others are tattered. There are pictures of people on vacation, some in front of
famous landmarks, the Golden Gate Bridge, the New York Skyline, The Great Wall of
China, Big Ben. etc.
NARR: WE LIVE IN A WORLD FILLED WITH DIVERSITY
WHERE NO TWO FACES ARE EXACTLY ALIKE
AND WE DON’T TRUST THE PEOPLE AND CULTURES WE DON’T KNOW
Graphic: Pull back to reveal more and more photos. Now there are countless photos filling the
screen as they get smaller and smaller.
The pictures, now becoming thousands of small photographs begin to wrap into a sphere
that becomes the shape of a 3-D globe. The tiny photographs taking the shape of the
earths’ landmasses and bodies of water. Or, alternatively the photos could become a 2-D
mosaic map of the world.
NARR: BUT WHAT IF
OUR ONLY HOPE FOR SURVIVAL
WAS EACH OTHER?
Cards: THIS DECEMBER
DEFENDING YOURSELF IS ONLY HUMAN
Graphic: Fire shaped in letter “Z” begins to burn brightly crisscrossing the map, burning through
the faces in the photos in the middle of the continents of North and South America.
TITLE: WORLD WAR Z
Cut to: Live action shot of Zombies crushing each other/climbing the wall.

___________________________________________________________________________________________________
____________________________________________________________________________________________
NARR/Cards: FOR DECADES SCIENTIST BELIEVED
THAT THERE WAS LIFE ON MARS
THEY WERE WRONG
PIC: Screen goes dark. We hear heavy breathing
Audio/ Vince. “I don’t know what it is.”
PIC: Flashing red lights, siren going off in station.
Cut to: Quick montage of astronauts running, blood on walls, alien creatures in the dark,
screaming, escaping, etc.
NARR/Cards: DETECTION
INFECTION
DEVASTATION
Vince: “I don’t know what it is.”
“What happened in there?”
Harrington: “Mayday we need help!”
NARR/Cards: THIS DECEMBER
IT’S HELL
ON MARS
TITLE: LAST DAYS ON MARS

___________________________________________________________________________________________________
____________________________________________________________________________________________
NARR/CARDS: ONE DAY IN THE FUTURE
SCIENTISTS WILL DISCOVER
A NEW LIFE FORM
PIC: Screen goes dark. We hear heavy breathing
Audio/ Vince. “I don’t know what it is.”
PIC: Flashing red lights, siren going off in station.
Cut to: Quick montage of astronauts running, blood on walls, alien creatures in the dark,
screaming, escaping, etc.
NARR/CARDS: ON THAT SAME DAY
IT WILL DISCOVER US.
Vince: “What happened in there?”
NARR/Cards: THIS DECEMBER
WE WILL WISH WE WERE ALONE
Vince: “I don’t know what it is.”
“What happened in there?”
Harrington: “Mayday we need help!”
TITLE: THE LAST DAYS ON MARS

Judith Loeb-Whitaker
AV-THEATRICAL Copy Samples
_______________________________________________________________________
72
Judith@judithwhitaker.com 818-516-6591
SCRIPT #1 “TICKING CLOCK”
PIC: Screen is black. Audio of ticking clock.
CUT TO: Shot of watch-ticking/clock from feature. Audio of ticking clock continues
throughout, adding an element of tension (“Time is running out” feel.)
GRAPHIC: READY
PIC: “All right, let’s do this.”
GRAPHIC: AIM
PIC: Pistol aimed, cocked.
GRAPHIC: RIDE
FOR JUSTICE
PIC/CUT FROM: Gun shots,fierily explosion. Montage of gunfights.
CUT TO: Shot of watch flying though air with debris (from end action scene.) Debris
filters over end title.
TITLE: THE LONE RANGER
Alt COPY: TIME
FOR
JUSTICE

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73
SCRIPT #2 “BEYOND”
PIC: Short opening of spot builds with shots that have a sense of quiet and beauty,
to hints of Lone Ranger, to rapid action. Open with epic shots of Grand
Canyon and the natural beauty of the west, then to a rope swinging in gallows;
a Ranger’s badge glistens in sunlight. Camera travels rapidly to the end of the
horizon.
GRAPHIC: BEYOND THE HORIZON
PIC: Cut to: Shot of mask on ground, with sunlight pouring in from behind.
Suddenly, camera speeds past it, to a close up of the Lone Ranger’s face,
stops for a beat, travels quickly to action montage. We are traveling “beyond”
the remotest/quietest part of the country to an undiscovered/new frontier of
action/danger.
GRAPHIC: DISCOVER A LEGEND
FIGHT FOR JUSTICE
PIC: Build quickly to action shots. Ranger as legendary hero.
TITLE: THE LONE RANGER

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74
AMERICAN HORROR STORY CONCEPTUAL SPOTS
#1 Not Funny Ralph
PIC: A wife is standing in a kitchen, pealing potatoes looking bored
and slightly irritated. Her husband enters wearing mask a
bloodied face ghost with a hatchet through the head. Wife
screams the way you do when you see someone out of the
corner of your eye without expecting it. But she quickly recovers
when she sees it’s just him with a stupid mask on. Or maybe she
doesn’t scream at all; she just keeps peeling potatoes, not
looking at him but saying:
Wife: Not funny Ralph.
PIC: One or two more quick scenes where wife is reading a magazine
or paying bills and Ralph comes in with mask on. She doesn’t
even look up or scream. Just says blandly; “Not funny Ralph.”
PIC: In final quick scene a figure we think is Ralph wearing his mask.
We realize before wife that this is the real deal. She doesn’t look
up but says: “Not funny Ralph.”
Ralph from another room says “What’d you say?”
Wife looks up as he’s saying this. Looks at figure, hears Ralph in
another room. The figure begins to levitate off the floor. Wife
Screams. Title card comes slamming down.
TITLE: AMERICAN HORROR STORY
OWN IT ON BLU-RAY AND DVD
Card: SO SCARY IT’S NOT FUNNY

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75
#2 Haunted Kitchen
PIC: A mother is working at the island in a beautiful kitchen. Her
teenage daughter is sitting on the island playing mindlessly on her
phone. The mother turns around to get the flour canister off the
counter but it is missing. Blank spot where it would be sitting next
to the sugar jar. Mother sees jar at far end of counter. Puts it in it’s
places and opens it. She turns to get a measuring cup out of the
drawer.
Mother: You didn’t put the flour back where it belonged.
Daughter: I did.
PIC: They may argue a bit about how things are never in their place in
the house, the daughter blaming the house the mother blaming
the daughter. Mother turns back to get the canister and it’s
moved again.
Mother: Very funny.
Daughter: What?
Mother: Moving the flour.
PIC: As the mother continues to argue with daughter the daughter
screams “Mom!” and points behind Mom. Mom says a tired
“what?” and turns to see canister hanging in midair. Both scream.
Canister falls to ground and is shattered.
Card: Strange things are happening in the neighborhood.

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76
#3 Haunted Photograph
PIC: Slow push in on an elegant room. We hear audio of couple
talking nearby but OC.
Husband: You worry too much.
Wife: You didn’t see what I saw.
Husband: It’s your imagination.
Wife: Maybe you’re right. My mind is playing tricks on me?
Husband: Exactly.
PIC: Camera continues to travel through the room, stopping on a
display of family photographs. Camera stops at a photo of an old
woman and nothing happens for a few seconds and then old
woman’s eyes move in a creepy way, much like the viral photo
of Tilda Swinton moves-for one second and then freezes again
(very creepy).
PIC: We hear both husband and wife give a blood curdling scream.
Photo falls over or alternatively bursts into flames, revealing DVD
box of AHS.
Cards: IT’S THE ONE BLU-RAY EVERYONE’S DYING TO OWN

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77
THE WOLVERINE-Special Shoot Conceptual Trailer
[Assignment: Come up with concepts for a special shoot.]
#1 Metal Claws
Shards of metal that look like knives float across the screen. Letters (cards) begin to burn
into the metal. Each card would be etched into an individual blade (graphic teaser
cards). Pull back and all the shards return and spell out Wolverine.
Alt: Shards of metal with the cards etched onto them. One (with cards) fills most of the
screen. Camera does a super pull back and reveals that shards are Wolverine’s claws as
he overlooks Tokyo. Transition to the title made out of the blades/chards
#2 The Bar
A local bar in Tokyo. Patrons are quietly drinking and music is playing in the background.
Wolverine enters. One of the men drops his drink and it crashes to the floor. The very
presence of Wolverine terrifies him and he begs Wolverine for his life. Screen goes black-to
title.
#3 The Tea Shop
Camera pans down the isle of an ornate and beautiful Japanese teashop. There are
metal boxes of tea stacked in perfect precision, everywhere. A hand reaches out. It is
beautiful, with long painted nails and it picks up a tin of tea that has a skull and cross
bones on it, indicating that it is poison. We hear Vipers evil laugh and the camera turns to
face her as she reaches and picks up the container. But she sees something and turns
ready to battle. We turn to see her POV. It is Wolverine whose shadow appears in the glass
window of the door of the shop just before he punches through the window, and bursts
into the shop. The tea cup shatters in her hand. Screen goes black-to title.

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78
THE WOLVERINE-Special Shoot Conceptual Trailer
[Assignment: Come up with concepts for a special shoot.]
#4 The Wedding
We see what appears to be a glistening silver cloth covering a table. As the camera
moves light dances off of it. On the table is an ornate wedding cake, champagne bottles
and glasses, etc. We hear the sound of voices laughing and talking at a gathering,
and/or the sound of the wedding march, playing, voices cheering, music playing in the
background. On the top of the wedding cake is a tiny likeness of Wolverine and his bride.
The silver cloth moves ever so slightly and we hear Wolverine say (OS). ”Show yourself if
you dare, Samurai.” We hear a loud explosion and screams. Screen goes black. Cards
relay the concept: “They flew from around the world… for a wedding, to celebrate the
union of their hero with his beautiful bride to be…. But nothing could prepare them for
this...” Pillars in the room are knocked over and the roof collapses. In the background we
hear a woman shout “No Wolverine, no!
#5 Apothecary Shop
We are outside looking through the window of an old-fashioned apothecary shop. The
door is opened and the bell rings. A handsome man wearing an expensive suit
enters.Viper appears behind the counter as if from nowhere, looking beautiful and
majestic. They exchange a few words and she offers and then pours her guest some tea
which he sips as he speaks with her. He is here to find a way to poison someone and has
heard of her. He begins to rattle off a list of people and superheroes she has killed,
poisoned, battled or triumphed against. “But you have not defeated Wolverine,” he
taunts. “Wolverine is next, she states, after someone else.” “Who?” he asks. “You,” she
states and he looks in horror from her face and the down at the cup of tea he’s been
drinking. He crumples to the ground, choking, dead, as she laughs.
#6 Life Stories: Viper and Wolverine
The story is told in flashes-shots and pictures from Wolverine and/or Viper’s life-from
childhood until the first time they meet. There is a fast series of photos, surveillance
videos, a mug shot of Viper, old family films of Wolverine, etc. Cards or VO tells of the two
of them, born on opposite sides of the globe, destined to meet and become enemies.
The piece ends on top of a building in Tokyo where they face off and begin

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79
CARS 2 Teaser #1
CHANGING OF THE GUARD
Visual: Camera slowly pans right, down a long line of palace guards in front of Buckingham
Palace. Mater and Lighting are talking off camera to the right. Lightning sounds
nervous and is whispering. Mater is very excited and is talking very loudly. The
guards all look deadpan/frozen and stare straight ahead as guards do at Buckingham
Palace.
Lightning: (OC) “Mater I’m not sure this was such a good idea.”
Mater: (OC) “Nonsense.”
Visual: One of the guards breaks form for a second as his eyeballs dart briefly towards them to
the right. His eyes quickly return to formation.
Mater: “Hey, he looked!”
Lightning: “No he didn’t!”
Visual: Camera continues to pan down the line.
Mater: “I’m tellin’ ya. He’s a looky loo!”
Lightning: “We shouldn’t be doing this.”
Mater: “Nonsense!”
Visual: Camera pans across the line to reveal Mater dressed up as a guard, smiling away,
imitating the guards with an exaggerated stiff posture. The guards by his side are
staring straight ahead, looking very serious. Mater is wearing an oversized
Buckingham Palace Guard tourist hat. Lightning is standing next to him also dressed
up and looking freaked out.
Mater: “This is more fun that tractor tippin’ back home!”
Lightning: “I think we should leave…People are starting to glare at us.”
Mater: “Just hold still one more second. Mack went to get the camera. We gotta get a shot of
this!”
Visual: A rotating police light from a police car is reflected on to them. We hear its siren.
Lightning: “Tell him to hurry up. I see a Bobby coming and he doesn’t look to happy!”
Mater: “Bobby who?”
Title: CARS 2

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80
CARS 2 Teaser #2
GET PACKING!
Visual: A Cars themed suitcase, open and packed full, lies on a bed in a boys room. The room
is decorated with “Cars” merchandise; a “Cars” comforter, curtains, lamp, etc. French
music plays instilling a sense of irony and humor. Items are thrown carelessly in the
suitcase, from off screen, falling with a loud “thump” and making it shake. The case is
filled way past capacity. At first it looks like the normal interior of a suitcase as we
can see there are folded piles of cloth and miscellaneous items that look like they
could be clothes and toys. Quickly items start to get thrown in that have to do with the
care and feeding of cars. A chamois, a lug wrench, other tools and car related items.
(This scene could also take place in Mater’s garage. The suitcase is laying on the floor
or a table and seems a bit out of place at first until items get thrown into it.)
Lightning: (OC) “You’re way over packing man, I’m telling you.
You don’t need all this stuff.”
Mater: (OC) “Wrench-Check. Chamois-Check. Car jack-check.”
Lightning: (Increasingly frustrated.) “You don’t need all that! We already packed all the tools on
the truck.”
Mater “Ain’t never been to Europe before. Can’t be too prepared. That’s what my daddy
always said.”
Visual: A box of chocolates is tossed into the suitcase.
Lightning: “What’s that for?!!!”
Mater: Case I meet me a French lady. Gots to be prepared!
Visual: A teapot wrapped in an ornate ribbon is thrown in.
Lightning: (Exasperated.) “What’s that for?”
Mater: “Those English girls: they love their tea.”
Lighting: “We’re not going to have time for that!”
Mater: “Always gotta have time for love.”

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81
Visual: A can of Italian motor oil is tossed in.
Lighting: (More exasperated.) “In case you meet an Italian girl?”
Mater: “Na, I’m just thirsty.”
Alt: “Nah, I just likes it.”
Alt: “Nah, case I needs a snack.”
Alt: “You catch on quick!”
Visual: The case is slammed closed. It is filled past the brim. It is so full items are sticking out
on all sides.
Lightning: “It’s too full! That’s not going to work.”
Mater: “Aww, you worry too much Lightnin’. It’s fine. Let’s go!”
Visual: Within a second the case pops open and items fly everywhere, slamming into the
screen, including an exploding can of motor oil. Camera turns to reveal Mater and
Lightning. Lightning is covered in motor oil and looks very displeased. Mater is
laughing hysterically.
Mater: “I ain’t laughing at you, I’m laughing with you.”
Title: CARS 2

AV Theatrical.Games .Brand ID.Copy Samples 12. 2016

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