final project for an MBA class about the Media, Entertainment and Sports industries

1. Journalism and the Move to New Media Justin Stevens Tom McGovern

3. New York Post was the worst with a 20.6% drop

7. Magazines

8. Newspapers

9. Trade PublicationsLess than a year after its debut, the Amazon Kindle had sold 240,000 units despite a retail price of $359-$399, generating revenue of $86 million to $96 million – ARS Technica

10. Apple’s iPad More interactive than Kindle or nook, with extra features such as color screen and video Many hope it will save the industry by offering better mobile web-browsing and apps for newspapers and magazines Watch demonstrations of the Popular Scienceand Wall Street Journalapps

12. Lessons from Music… Create a more appealing physical product that acts as a “Gateway” to other platforms i.e. Deluxe edition CDs or albums packaged with t-shirts, DVDs, concert tickets, etc. Magazines are adopting a similar strategy, emphasizing the strengths of print editions, including glossy color photos and more effective and lasting ads Example: The Smashing Pumpkins are releasing a new 44-song album, one track at-a-time for free online. Simultaneously, the band is selling limited edition collectors’ EPs for every 4 new tracks in a silk-screened wooden box with a CD, a vinyl 7” and a hand-carved obelisk.

14. “News Everywhere” The answer for newspapers and magazines could be a combination of the TV Everywhere and Gateway concepts Offer a single subscription to customers that gives them access to print edition as well as content on their PCs, Smartphones and other platforms Utilize the physical product’s strengths re: pictures, in-depth articles and longer time in front of consumers’ eyes Revenue streams: Subscriber base Mix of print and online advertisements

15. Sources The ideas in this presentation drew from the following sources: “Loving touch: Media companies try to breathe new life into physical products.” The Economist. Online. April 8, 2010. http://www.economist.com/business-finance/displaystory.cfm?story_id=15871885 “The great survivor.” The Economist. Print edition. May 1, 2010. Pg. 12-13. “Magazines Team up to Tout ‘Power of Print.’” Wall Street Journal. Online edition. Accessed 5/02/10. http://online.wsj.com/article/SB10001424052748703940704575090120113003314.html