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Importance of Logos, Taglines and
Illustrations in Advertisements
Presented By, Joyal George
Objectives of Advertisements
• Awareness creation
• Acquire customers
• Differentiation
• Brand building
• Positioning
• Increase sales
Draws Attention
to Products
Constructs Corporate Identity and
Trustworthiness
Create Differentiation
Brand Positioning
Enforces Ad Texts
Thank you

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Importance of logos, taglines and illustrations in advertisements