Proposal for a Red Bull Racing Formula Documentary

1. RED BULL PROJECT
PROPOSAL
By Joshua Austin

3. RED BULL BASICS
• Energy drink
creator/distributor
• Owner of multiple sports
entities
• Sponsor of several extreme
sports and eSports events
and athletes
• Media & Production
company
• Record label

4. BUSINESS TRENDS &
CUSTOMER FEEDBACK
• Red Bull Marketing is a well respected
machine
• Red Bull dominate market share despite
reviews suggesting they don’t have the best
product
• Red Bull “lifestyle” is what draws customers
in

5. BUSINESS NEED
Where can we improve?

6. PROPOSED SOLUTION
The Red Bull Documentary

7. TIMELINE
• Shoot Footage : February-December 2020
• Post-Production : December 2020-February
2021
• Advertising : Late January-Early March 2021
• Release of film : March 2021

9. REFERENCES
• All photos appear courtesy of Red Bull Racing at
RedBullRacing.RedBull.Com
• Customer reviews courtesy of amazon.com and
walmart.com
• Energy drink market share 2019. (n.d.) Retrieved
from: www.statista.com/statistics/306864/market-
share-of-leading-energy-drink-brands-in-the-us-
based-on-case-volume