In Internet & Social Network new environment, Head Hunters have every day less time for screening as number of candidates meeting requirements have multiplied and shortage of time is even sharper. Having the privilege of having full CV read is every day less frequent, so new CV has to be built following different premises. Heading and a professional 140 words summary can make a difference. Understand why and how

1. Your career in 140 words
Importance of a short introduction
for selling yourself in executive job
seeking
Jose I. Díaz
Head of Commercial
Operations / Business
Advisor

2. Social Environment
• We live in the Economy of Attention
• An average American receive more informative/promotional
impacts in one day than our Middle Ages ancestors in a year
• In this context, our brain react defensively, looking for short, easy
to catch messages, rejecting or ignoring those not directly
reaching our emotional targets or not linked with our momentary
needs or desires
• Excess of information has became a very common problem in most
professional environments
• As a reactive consequence, sometimes keep it simple is confused
with make it shorter:
– Keep it simple = understand the whole, take the most relevant elements and
explain in a simpler way.
– Make it shorter = just cut number of words by half.

3. Executive Job Searching
• In Human Resources world, talent searching is usually performed in
three phases:
– Screening,
– HH Assessment
– Company Assessment and decision
• Internet had two effects in job searching
– Increased number of candidates meeting target at first stage
– Collapse availability to go in depth with all preliminary fitting
target candidates
– As consequence, SCREENING is a more filtering tool than ever
and overriding it has become one (if not) the critical issue in job
seeking.

4. Internet has increased importance
of preliminary Screening
SCREENING
HH
Assessment
Final
SELECTION
SCREENING
HH Assessment
Final
SELECTION
BEFORE INTERNET INTERNET/Social Network

5. Differences in CV
Before Internet
• An effective CV:
– Well Structured
– Correct Presentation
– Following Standards Design
– Build a progressive growing
carreer image, clear showing
every step achievements,
objectives and professional
projection
– Built to create a sound impact
on full text reader
– Short (max 2 pages)
Con Internet/Redes Sociales
• An effective CV:
– Able to create a powerful first
impression
– Flawless presentation
– Following Standard Design but
some improvements allowed
– Build a progressive growing career
image, clear showing every step
achievements, objectives and
professional projection but right
keywords a must to facilitate
filtering
– Built to maximize impact among all
the reading phases (since first 30
seconds)
– Short (max 2 pages)
Focus on coherence and development Focus on first impression, development
and communication

6. Internet Screening Proccess in
short
Profiling
• Company Needs
• “Wording” to filter non-selectable candidates
Pasive
searching
• Job offers in HH. Website, virtual specialized hosting : Linkedin, Experteer, etc..
• Filter non fitting candidates
• Selection of short list (number depending on time and candidates availability)
Active
searching
• Search by references
• Search by Keywords
• Search by past experience (company names are core)
Average first step filter: 1-2’per candidate

7. Job seeking in the new
environment
• Social Networks in general and Linkedin in particular are very powerful tools that
have changed the scenario. The game, however, remains the same: YOU versus
other candidates
• Profiling in Linkedin /Experteer / other networks is A MUST, but do it professional
and use it on a right way. However, for a specific position, ALWAYS sent a tailored CV
• Outstanding Heading is CRITICAL. If you are working in a reputed company, should be
in the title. Your position must be also there.
• Adjectives? Some yes, other are not well accepted. An example: the best
professional (not) International experienced executive (Yes)
• Photograph yes or not? Depend on the situation. (Top executives probably not). But
if yes, please choose the right one
• Right Keywords are ESSENTIAL so choose carefully: not too much, not too few and,
overall, the right ones (similar to Websites SEO)

8. Job seeking in the new
environment (II)
• First screening is a critical pathway. 80-95% of candidates will be deleted here and
the worst: you will never know why.
• You have a maximum of 1-2 minutes to impact the Head Hunter in order to pass
the SCREENING. Not more but maybe less. An impacting Header and a brief &
powerful career summary can make the difference
• Experience in core companies is a facilitator, even if the experience has been short
or in practices. Name just make an impact
• Active searching is an important element although it is a critical success factor to
use the right pathways. Don`t spam, don`t repeat message, personalize searching,
take your time to search before take action, but take actions
• Use personal references to help, but reliable and valuable references. Linkedin is
full of people willing to endorse or recommend you...but Head Hunters know
that!!

9. Head Hunters Screening Task
(in your “enemy’s” shoes)
• What would you do if...?
– You have thousands of candidates for an specific position
– Your boss is urging you to give a 10 candidates list
– You are tired, you want to go back home early today...
– You have been advised to check at least 10 candidates before you
make a single choice
– You will be valued depending on the quality of the proposed
candidates
– You have 1-2 years of experience in this position
• What will you do (usually)
– Choose a pool of parameters to fix the immediate rejectable
candidates (age, gender even if it is illegal, years of experience,
etc..)
– First watch the photograph, the heading and...the 140 words
summary profile

10. Yes, the 140 words short
introduction is key to get an extra
screening time and increase
possibilities to go to next step
Join us and get your 140 words introduction for free
www.emergpharma.com
Or in Linkedin:
Join Group

11. 140 words Summary Introduction
• Why 140 words: it is estimated to take 1-1.5 minutes to read
• It has been tested to be enough to cover the critical information
– Get an idea of core elements (as for example, type of experience,
personal objectives, background and availability)
– Not too much, so the reader will be interested on further details
– Shows that the candidate have the ability to build a short, conving
and consistent story by mixing background, skills, career outcomes,
objectives and readiness (motivations)
Do not forget: the unique objective of a short presentation is
going through the screening proccess

12. Example of Short Presentation
• Global Marketing Executive with broad experience on
multinational / multicultural environments and significant
achievements at high level on the Pharmaceutical Industry, both
in Europe and Emerging Markets. I have participated in successful
marketing strategy implementation, life cycle management
activities and new products launches. I have a broad technical and
financial background and a very good understanding of Global
Pharmaceutical Key Drivers. Used to lead and work on cross
functional and cross cultural groups, I am an entrepreneur and
excellent team player with strong motivational skills. I am
interested on global marketing/sales projects where I can put in
practice my developed capabilities as team leader helping to bridge
cultural differences. I can work in Spanish and English, keeping a
good understanding of German, French and Catalan. I am used to
travel frequently and opened to relocate when necessary.