1. Gartner Value Proposition
Gartner delivers world-class objective research and advice — on both the
supply and demand sides of the technology market — to help high-tech and
telecom professionals grow their business.
We provide insight you can’t get anywhere else on your customers, markets,
technologies and competitors. Our broad global reach, proven methodologies
and rigorous research development process yield advice backed by quantitative
data as well as qualitative analysis, enabling you to spot the opportunities others
don’t, compete more effectively, increase share and grow market leadership.
Independence and objectivity are the hallmarks of our brand, and we operate
with the highest standards of ethics and professionalism. Our research, analysis
and advice — already trusted by your customers to help them make fact-based
decisions — will help you:
Innovate to drive growth
Drive innovation. To survive and grow, you need to drive innovation
in your business model, products and services, and channel strategy.
By identifying adjacent markets and emerging technologies that could
drive your next significant growth opportunity, our insight will inspire
your development teams to conceive breakthrough ideas.
Prioritize investments, and identify new opportunities. Our Marketing
Essentials, Emerging Markets and Emerging Technologies, and
Gartner Analytics research — written specifically for high-tech
and telecom marketers — together with Gartner methodologies
(Magic Quadrants, SWOTs, Vendor Ratings, MarketScopes, Market
Forecasts, Market Analysis) can inform your entire decision cycle,
from strategy, planning, and product development and management
to sales and measurement of market success.
Build the right product and service
strategies
Target the right markets. Our knowledge of global IT markets,
unbiased view of your customers’ requirements and deep insights
on the competitive landscape can help your executives and
strategists determine where to go next from a product, geography
and market perspective — whether to buy or build, what M&A
activity could meet your business goals, etc.
Get visibility into what your customers care about. Our 902 analysts
worldwide interact with thousands of IT and business leaders every
day. We know what’s on their minds and what challenges they are
struggling with, as well as which technology and business issues they
are reading about on our websites or discussing with our analysts.
We can help your marketing and product management professionals
understand what technology buyers are looking for — since it is our
research and advice, in large part, that shapes their buying decisions.
Develop go-to-market strategies
Build fact-based marketing plans. When you know how markets
are behaving, you can support your marketing operations and
campaigns with fact, not conjecture — properly positioning your
solutions competitively for the right target segment, whether global
or local, and shaping your campaigns as new markets emerge and
existing ones mature. We’ll help you develop successful campaigns
that enhance your brand, differentiate your messaging, use the right
assets, generate quality leads and both provide and navigate the
market’s feedback.
Win more business
Strengthen your field marketing efforts. From field and regional/local
marketing strategy to sales/channel enablement, we work with your
field and regional marketing teams to fine-tune your messaging for
local markets, reach qualified buyers through cobranded media,
implement successful competitive attack-and-defend strategies and
help you generate quality leads. Our search analytics will let you know
if you’re getting traction with well-qualified buyers; our inquiry analytics
will show if you’re getting mentioned in our analysts’ client interactions.
Drive increased sales effectiveness. Once you determine who your
buyers are — by industry, role or initiative — your sales professionals
can better position your solutions against their business and IT needs.
Our deep insights on the key decision makers and influencers of IT
and IT-related decisions will help them understand the mind of the
buyer, from the C-suite through IT project leaders and out to IT
professionals and their line-of-business partners. Sales professionals
who are able to read what their customers are reading are better
equipped to build relationships, handle objections and align solutions
to their customers’ financial and operational metrics.
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HIGH-TECH & TELECOM PROFESSIONALS