REFLECTING ON RESEARCH
Fran Matthews and Jordan Cruickshank
Our research into film posters helped
us decide how we should portray our
Films such as ‘Football Factory’ and
‘This is England’ were similar to the
type of product we would like to create
so studying these posters will help us
achieve a much more successful
The film posters we studied also will
help us with the costumes for our short
film, this is because most of the film
posters have an 80’s influence similar
to ours. ‘The Firm’ has a Sergio
Tacchini track top on the protagonist
which influenced us to do this with our
protagonist for our short film, as it
presents authority and attitude.
‘This is England’ film poster has
influenced our idea for our poster . This
is because the characters are
portrayed of a similar age to our
characters against a urban backdrop
much like ours. Showing the main
characters gives a better
understanding into the culture and
allows to build an early relationship
with the characters without even
watching the film.
Our short film research has helped us
recognise that creating the message is the
most important element in a short film. If
the message is not identified the short film
is a failure. Music and camera angles
seemed the most important in setting the
genre of the film and this helped us.
• ‘Where’s the money Ronnie?’ was the short film
we liked most as it obtained our interest throughout
and within a 10 minute period established the
characters excellently which we wanted to aspire to.
The use of comedy through editing such as
speeding up fight scenes created an alternate
meaning to the film which we thought was clever yet
•We want to take elements from ‘where’s
the money Ronnie?’ and use them in our
production. This includes the setting,
music and dialogue which create a drama/
comedy genre which our short film will be.
When looking at the film reviews
we noticed that the mode of
address reflected the genre. For
example ‘Piranhas' 3D’ was
written in an address that had
connotations with the genre
Also we noticed the higher the
rating of star, the more
descriptive and complex the
review would be.
Also the sub heading
summarises the opinion of the
writer, implying what the tone of
the review will be like.
We have learnt that for our
ancillary task we should write in a
mode of address that parallels
with our intended genre.