Leadership

1. Introduction
Craig Simmons – CEO of Leading the Leaders, LLC
• 23 Years of Military Service
• MBA
• MSITM
• Graduate Certificate of Strategic Leadership

2. Benefits of 4C’s of Leadership
• Perpetual Learning is a must for good leadership to take place
• 4C’s of Leadership are principles based on a value system
• These principles can be taught (acquired skill)
• Key concept to understand with long term goals

3. The 4C’s Of Leadership
(a value system)
Character (consistency): People who are not consistent are displaying
character flaws, they often lack competence and commitment also.
Competence (commitment): People who lack commitment are displaying a
lack of competence, character and consistency and are often not trusted by
others.
Courage (confidence): People who are not confident often lack courage, does
not use candor and lack connection with others.
Candor (connection): People who have a problem with connecting with others
usually lack candor, courage and confident which make it hard for others to
follow them as a leader.

4. 4C’s Character (Consistency)
• Perhaps one of the greatest of the all the attributes
of leadership
• Measures the moral qualities of a leader
• These values are the medium thru which all
decisions flow
• Character enhances “Trust” throughout the
organization

5. 4C’s Character (Consistency)
• Must display caring (genuine concern for
followers)
• Must possess optimism – great outlook
• Must display self-control (especially in time of
trouble)
• Must understand what is effective communication

6. 4C’s Character (Consistency)
• Sign of Leader who possesses character is
consistency
• Consistency develops others to become good
leaders
• Consistency speaks of dependability of the leader
• Consistency allows for long term success

7. 4C’s Competence (Commitment)
• Competence in a Leader links directly to Respect
• Competence is the way to leadership growth
• Competence is not stationary – it moves with the
leaders
• Competence must be sought after

8. 4C’s Competence (Commitment)
• Commitment is required to make anyone
successful
• Commitment is display from one’s competence
level
• Subordinates will follow when a leader display
commitment to the organization
• Comment often does not come easy – work at it

9. 4C’s Courage (Confidence)
• Courage speaks of doing the right thing regardless
to the outcome
• Courage might also mean losing a position or title
• Displaying courage enacts selfless behavior
• Courage means to take responsibility for one’s
actions as well as their behavior

10. 4C’s Courage (Confidence)
• Confidence can sometimes be viewed as cockiness
• Confidence exhibits signs of being happy
• Often confidence is connected to a can do attitude
• Confidence is displayed in an upbeat leader which
holds a positive vision
• Confidence has been called the leader’s best friend
• Followers want a leader who is confident in what they
say, believe and especially what they do

11. 4C’s Candor (Connection)
• Candor speaks of being candid
• Candor is similar to courage but is often related to
speech
• A Leader is only as good as the words they keep
• Candor may be use in a tactful way in order to be
effective
• Candor is based with the truth as its core

12. 4C’s Candor (Connection)
• Leader who lack candor will often lack connection
with their followers
• All followers want to be lead by someone they connect
to and with
• A leader lacking connection will be also lacking in
their ability to lead
• Connect is an attribute with promise – it speaks of
investing the people of the organization

13. Hidden C of the 4C’s
Communication
Communication is simply the
act of transferring information
from one place, person or group
to another.

14. Hidden C of the 4C’s
Communication (Traditional)
** Communication related to common work or common ground
Sender  Message Receiver
** Communis and communicare' are two Latin words related to the word
communication. Communis is noun word, which means common,
communiality or sharing. Similarly, communicare is a verb, which means
'make something common.

15. Communication
Communication Under Leadership Concept
Sender  Message Receiver
** Attention is given to sender or receiver instead of the message
** Most people believe that communication is about talking
** Fact is that most true communication is nonverbal

16. Importance of Communication
Leaders must be or become good with communication
Leaders must be able to communicate on multi-levels
Effective Communication = Effective Leadership

17. Communication Basics
 Listening is far more powerful than is speaking
 Use Candor, be honest, and be sincere
 Be available for followers when they need you

18. Communication Advanced Items
 Communication must be continuous
 Be direct in your speech and actions
 Use stories to share your vision
 Hold your peace
 Add clarity not confusion with

19. SUMMARY
THE FOUR C’s OF LEADERSHIP IS AVALUE SYSTEM. THIS
SYSTEM ENHANCESTHE ORGANIZATION’S INTERNAL AS
WELLAS EXTERNAL OUTPUTS. ALL CONCEPTS OF FOUR
C’s CAN BETAUGHT – REGARDLESSTO ONE’S
BACKGROUND,TALENT LEVEL OR SIZE OF ORGANIZATION.
DO NOT FORGETTHE CLUE WHICH HOLDTOGETHERTHESE
VITAL PRINCIPLES OF LEADERSHIP – COMMUNICATION
WHICH MUST BE CONTINOUS, AND GENIUNETO WORK.
EFFECTIVE COMMUNICATIONS IS DIRECTLY LINKEDTO AN
EFFECTIVE LEADER.