The document discusses the importance of implementing agreements reached during negotiations to make negotiations effective. It notes that the company's management has expressed concern that agreements are often forgotten and not implemented. It recommends developing an implementation strategy and culture focused on evaluating the effectiveness of agreements, rather than just reaching them. This will require transforming the culture among managers who are accustomed to moving from one agreement to the next without following up. The consultants propose understanding managers' perspectives, analyzing their values and behaviors, and using effective communication over three months to improve behaviors and ensure the company continues adapting to changes.