12 Smarter Ways To Use Twitter To Grow Your Small Business

Twitter for Small Business
12 Ways To See MORE Results
Visit me at: JohnPaulAguiar.com or @JohnAguiar
BLOGGING | SOCIAL MEDIA | MARKETING | INSPIRATION

Are you seeing real results when using Twitter for Small Business?
I want to share 12 smarter and effective ways you can use Twitter to grow
your Small Business.
http://www.johnpaulaguiar.com/twitter-for-small-business/
John Paul Aguiar | @JohnAguiar | JohnPaulAguiar.com

When using Twitter for a Small Business, your may have a few goals in
mind like…
Expanding your brand
Finding new customers
Supporting existing customers
Making sales
Getting customers to your door
Building beneficial relationships
No matter what your goals are, there are a few things you can do to better
use Twitter to help you reach any or all those goals.

Be Human and Show Personality
Be you, showing that there is a real
person with personality behind the
Twitter account is one of the best
things you can do to help your business.
Learn to share things that are NOT
about business, or even your business.
Share things similar and that relate to your
business, but that are funny, clever, news related etc…
Also acknowledge holidays with funny images or even images of you and
your family or team members.

Be There, Be Available
Your #1 goal on Twitter BEFORE anything
else, is to get people to trust you!
Once you have their trust it will be much
easier to get them to listen to what you
share things you say and share.
The best way to do both is to be active, be available, be helpful.
When potential followers or customers visit your Twitter feed and see that you are
sharing great content and answering questions on a regular basis it will make
them trust you and bringing them one step closer to buying from you.

Share Helpful Content
You have to assume that the people
that follow you, followed you to learn
more about your Small Business.
So the best way to do that in a SOFTER
way, is by sharing tutorials and how-to’s
about your product or services.
This does 2 things…
1, It helps people see the value of your product or services and will help motivate
them to buy.
2, It helps your customers to better understand and use your products or services.

Be The One They Think Of First
You want to be the ONE they think of
first when they want or need something
in YOUR niche.
Your goal is to constantly share helpful
on target content that fits around what
your small business is or does so that
you are constantly in there feed, in their
face on there mind.
Once they are following you, then they will start to not only see the content you
share from OTHERS, but they will start to see YOUR content as well.

Promote In A Smarter Way
Most small business owners come to
Twitter with a mindset of sell sell sell,
and that is not a smart move.
You have to be smarter with the way
you promote, you have to learn how to
promote through content.
How do you do this?
The fact is, if you just keep a well managed feed by following the tips I shared
above, you will have customers and followers LISTENING to you and ACTING on
what you share.

Understand & Use Hashtags
Using hashtags in tweets will help you
expand your conversations and audience.
The hashtag can be used following any
word or phrase to identify a common topic,
for example #smallbiz is a popular hashtag.
By liking on the #smallbiz hashtag it will
bring up list of all the tweets, conversation
that also use that same hashtag.
But overuse of hashtags will get messy and take focus away from the actual
tweet you are sending, so I would say use no more than 2 hashtags per tweet.

Keep Growing, Get Leads
Remember that soft promoting with
content I talked about above?
By sharing helpful content in the form
of blog posts, ebooks, slideshares,
videos, webinars etc…
Giving you the ability to then get their email address where you can THEN do
more ongoing promotion directly to their email.
When you hear people say they do social selling, this is what they mean,
share great content, get their email, promote through email and make sales.

Google Loves Twitter
Google now includes Twitter data in
their search results, meaning tweets
now get ranked for keywords.
So make sure to include your keywords
from your content into your tweets, and
use keywords in the image files you share.
This will give you the potential to get tweets ranked, but it also to let Google
know what you talk about most and are an expert in giving you an even better
chance to get your CONTENT ranking higher.

Dig Into Twitter Search
If you have a small business,
then Twitter search is a goldmine.
All the tweets sent every week are all
available by using twitter.com/search-advanced.
To find new customers, search for terms, phrases
people interested in your business would search.
You own a dog clothes business, search terms like “dog clothes” “pet
clothes”. You want to search terms used when talking about problems YOUR
business can solve.
Once you find those tweets, you can then jump into those conversations
and offer help or answer questions, just be helpful, solve their problem.

Share The Visuals
Sharing images in your tweets will get
you more retweets then a tweet with no
image, that is a proven fact.
Learn to find great images that match
the content of the tweet perfectly.
You can also share just images, funny
images, holiday images etc...
Share image quotes, share funny images, share personal images of things you
enjoy, even share images of you “doing” your business.
This is a good time to just have fun and show you are a real person, not
JUST a business.

Believe In The Power Of Influencers
Influencers are people, “experts” in a niche that have a large following and have
influence in that following and people listen to them.
By building relationships with influencers, your small business can benefit
greatly on Twitter by the power of word-of-mouth marketing.
To find your influencers, start by searching for industry keywords and paying
particular attention to who is getting retweeted the most.
In the beginning it will be a lot of GIVING on your end to get that influencer to see
you and connect with you.
The more you give and support them the faster they will give and support
with you and your small business.

Let Leads and Customers Find You
4 important areas that all small business owners should get right.
Location, Where they can find you, very important if you are a local business.
Website, Add your website url, but not a shortened url, you want people to
see your website name. You can also use a Twitter landing page, that is setup
just for your Twitter followers.
Age, Sharing your age helps validate you and people will trust you more.
Bio, Talk about how you can help people and why they should listen. A little
personality here goes a long way too.

Using Twitter for small business has changed a lot in the past few
years, you now have to have goals, you have to have a plan.
If you follow the steps I shared and put in the work and time, you will start to
see real results.
More traffic to your blog or website, more conversation and retweets on
Twitter, more email opt ins and MORE SALES!
Read full post:
http://www.johnpaulaguiar.com/twitter-for-small-business/

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12 Smarter Ways To Use Twitter To Grow Your Small Business

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