Autodesk makes software for industries like architecture, engineering, construction, manufacturing, media, and entertainment. It has transitioned to a subscription-based software model that is cloud-based and data-driven. While currently unprofitable, Autodesk believes this is part of the plan for future profitability. Autodesk competes with companies like Solidworks, Adobe Animate, and Siemens. It is predicted that Autodesk will succeed due to its subscription revenue model, transformation into a data platform company, and innovative new software.

1. Renewal, Rebranding, and Reinvent
John “Jack” Murphy

2. Problem and Products
- Autodesk makes software for people who make things
- Industries include: architecture, engineering, construction,
manufacturing, media, and entertainment
Popular products:

3. Business Model
- Subscription model
for software
- Cloud based
software
- Data driven
technology

4. Profitability
Currently not profitable but is part of the plan
Stock Price over one year

5. Overview
- Autodesk's first notable product was
AutoCAD designed for
"microcomputers" (8-bit CP/M
operating system)
- Recent transitioning pioneered by CEOs
Carol Bartz, Carl Bass and Andrew
Anagnost

6. Renewal, Rebranding, and Reinvent
- Subscription based
software licenses
- Make anything culture
- Reinvesting in
themselves to better
products as a data
platform company

7. Competition
- Solidworks:Solid modeling computer-aided
design and computer-aided engineering
computer program
- Adobe Animate: Multimedia authoring and
computer animation program
- Siemens: Various modeling programs

8. Prediction
Autodesk will succeed because
- Subscription revenue
- Transforming to a “data platform” company for users.
- Innovative new software

9. References
- https://seekingalpha.com/article/4056477-autodesk-soar-subs
criptions
- https://www.autodesk.com
- https://www.forbes.com/sites/zacks/2013/09/06/autodesk-is-n
o-blueprint-for-gains/#7262d83d22c2
- https://finance.yahoo.com/quote/ADSK/key-statistics?p=ADSK
- https://www.forbes.com/sites/jeffthomson/2017/11/28/autode
sk-cfo-on-reengineering-their-business-model-and-modernizing
-customers-businesses/#3cac64fa4f84