Templates for Consumer Use in Designing Customised Products


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This research proposes a new design system for consumers who would use the product to run an easy-to-operate design and selection tool by themselves instead of conventional Computer Aided Design (CAD). In terms of manufacturing the product, several studies focus on involving the consumer as much and as early as possible. However, recent developments of Additive Layer Manufacturing (ALM) technologies have led to a renewed interest in allowing the consumers to develop customised products. As a result, manufacturing is being brought closer to consumers. This paper would simplify the CAD stages by utilising design templates for consumer use in customising additive layer manufactured products.

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  • Hello everybody.. I would like to present my research entitled “ TEMPLATES FOR CONSUMER USE IN DESIGNING CUSTOMISED PRODUCTS”. Before we start, I introduce my self, I am Yudhi, I am doing master by research at Lancaster Product Development Unit, Lancaster University and supervised by Dr. Allan Rennie. So, I apologise if my presentation will not go too deeply as any other PhD student research.
  • Start with background, We will have a look at consumer as a background.. The market has changed.. From trade era before industrialisation, then production era, sales era, marketing era and now… customisation era.. Also, consumerism characteristic are now becoming customerism. I do not have comprehensive data for all year, but I have this data from US News and World report that showed the need of customised product -such as computers, shoes, toys, bags, clothes and mail- increased from only 6% in 1997 and became 30% in 2005.
  • Consumers and market influenced the way of production. From hand made, mass production and then mass customisation. If we simply divide products into 2 type: customized product and mass product we would get the comparison of them like this. (it is not base on survey, it is just estimation base on technology exist at that time) At hand made technology era, we had all of the product were made one by one. It seems like customised product that we know today. Then, after industrial revolution, the number of mass production product started growing. Until almost all of kind of products are created by mass production way. Recently, with the sort of technology, the need of customisation can be accommodated and consequently, the number of customised product would increase again. And the most recent news, there is a project is now run by Cardiff University Innovative Manufacturing Research Centre, this project examines the next era of mass customization, called ultimate customisation. As a result, the number of individualised product will increase again.
  • If we have a look at this picture.. We believe that the market of customisation keeps growing.. They are now customising their t-shirt… this is the future market of cutomisation… and they will not only customise their t-shirt…
  • This is the project from Cardiff University, called Ultimate Customisation . They continuing the move of creating product technology from crafts way, mass production, mass customisation…. Then the next era of mass customisation, namely ultimate customisation.. And… we propose design template as a design tool to realise the ultimate customisation.
  • This is simple schematic diagram. With the capability of ALM we can offer features and accommodate customisation and all of the features are interfaced by design template.
  • Templates for Consumer Use in Designing Customised Products

    1. 1. Yudhi Ariadi & Allan EW Rennie Lancaster Product Development Unit (LPDU) Engineering Department Lancaster University TEMPLATES FOR CONSUMER USE IN DESIGNING CUSTOMISED PRODUCTS 2008 Solid FreeForm fabrication Symposium University of Texas, Austin, USA, 04-06 August 2008
    2. 2. The Outline of Presentation <ul><li>Research Aim </li></ul><ul><li>Background </li></ul><ul><li>Problem </li></ul><ul><li>Current Technologies </li></ul><ul><li>Design Template </li></ul><ul><li>Conclusion and Future Works </li></ul>
    3. 3. Research Aims <ul><li>To develop an easy-to-operate design system, where consumers can interact with design choices and customise the design instead of operating conventional Computer Aided Design (CAD) </li></ul><ul><li>To make Additive Layer Manufacturing (ALM) more reliable and easier to operate by consumers who want to design their own items and to tailor them </li></ul><ul><li>To combine easy manufacturing </li></ul><ul><li>(ALM) with easy design </li></ul><ul><li>(Design Template) </li></ul>
    4. 4. The Outline of Presentation <ul><li>Research Aim </li></ul><ul><li>Background </li></ul><ul><li>Problem </li></ul><ul><li>Current Technologies </li></ul><ul><li>Design Template </li></ul><ul><li>Conclusion and Future Works </li></ul>
    5. 5. Background <ul><li>Consumers </li></ul><ul><ul><li>The market has changed…! </li></ul></ul>Trade era Production era Sales era Marketing era Customisation era ??? Consumption oriented Production oriented Market oriented Customer oriented 1900s 1920s 1930s 1945s 1980s Pre-Industrialisation CONSUMERISM CUSTOMERISM 1997 2005 Survey for consumer products: computers, shoes, toys, bags, clothes and mail. Silver, M. and Hallett, V., Satisfied Customizers. U.S. News & World Report, 2005. 139(19): pp.D2-D6. 6% 30% Non Customisation Customisation
    6. 6. Background <ul><li>Production system </li></ul><ul><ul><li>The progress…. </li></ul></ul>Hand Made Mass Production Mass Customisation Ultimate Customisation Mass Products Customised Products Trade era Production era Sales era Marketing era Customisation era ???
    7. 7. Background <ul><li>The market keeps growing.. </li></ul><ul><ul><li>Kids are customising their own t-shirt.. </li></ul></ul>
    8. 8. <ul><li>Additive Layer Manufacturing </li></ul><ul><ul><li>The use of ALM has increased </li></ul></ul><ul><ul><li>ALM can simplify the understanding and use of manufacturing equipment and would change the factory into a home appliance </li></ul></ul><ul><ul><li>“ In the future, everyone will have a printer like this at home,” </li></ul></ul><ul><li> Prof. Hod Lipson, </li></ul><ul><li> Cornell University, </li></ul><ul><li> The New York Times </li></ul><ul><li> online, 07 May 2007. </li></ul>Background
    9. 9. The Outline of Presentation <ul><li>Research Aim </li></ul><ul><li>Background </li></ul><ul><li>Problem </li></ul><ul><li>Current Technologies </li></ul><ul><li>Design Template </li></ul><ul><li>Conclusion and Future Works </li></ul>
    10. 10. Problem <ul><li>Consumers’ view </li></ul>I can make a thousand ALM machines, so consumers can create their desired product. But.. How can they create their desired design if CAD is not easy to operate? This mug is not suitable for me.. My husband has a desktop ALM machine.. But I need several months CAD training to make my own design… <ul><li>If consumers have ALM machines at home…….. </li></ul><ul><li>Industrials’ view </li></ul>
    11. 11. <ul><li>If consumers have ALM machines at home…….. </li></ul>Problem QUESTION ? <ul><li>How can consumers create products, if the CAD requires lengthy specialist training ? </li></ul>
    12. 12. The Outline of Presentation <ul><li>Research Aim </li></ul><ul><li>Background </li></ul><ul><li>Problem </li></ul><ul><li>Current Technologies </li></ul><ul><li>Design Template </li></ul><ul><li>Conclusion and Future Works </li></ul>
    13. 13. Current technologies <ul><li>Computer Aided Design & Templates </li></ul><ul><ul><li>CAD scope has been diversified: </li></ul></ul><ul><li>More detailed and specific for specialist </li></ul>Catia, NX, Pro/E SolidWorks, Inventor, Solid Edge, etc.. SpaceClaim Google Sketchup Piping CAD Electrical CAD Easy-PC for designing circuit and PCB layout Cosmic Blobs 3D Graphics Software for Kids CAD for general product design <ul><li>Easy to operate </li></ul>
    14. 14. <ul><li>Computer Aided Design & Templates </li></ul><ul><ul><li>CAD scope has been diversified: </li></ul></ul>Current technologies Catia, NX, Pro/E SolidWorks, Inventor, Solid Edge BikeCAD for designing bicycle EasyCAD IRIS for designing floor tile patterns FootCAD for foot orthothic appliance Ponoko for jewelry design FigurePrints for creating favorite character CAD for general product design <ul><li>Simple for specific products, special interest </li></ul><ul><li>or hobbies </li></ul><ul><li>Design Template </li></ul>
    15. 15. Current technologies <ul><li>CAD, with VR and Haptic, moves from industrial to consumer tools </li></ul>User-friendly CAD Haptic CAE CAM CAD CONSUMERS’ NEEDS Production stage – from consumers to end use products Computer aided development step – from industries to customers PRODUCT STYLISH DESIGNER or MODELLERS DESIGN ENGINEERS MANU- FACTURING ENGINEERS
    16. 16. <ul><li>ALM brings manufacturing closer to consumers </li></ul>Current technologies RAPID PROTOTYPING Previous 4 stages CONSUMER’S NEEDS PRODUCT DESIGN RAPID PROTOTYPING RAPID MANUFACTURING Product Current 3 stages CONSUMER’S NEEDS PRODUCT DESIGN RAPID MANUFACTURING Product with Virtual Prototype PRODUCT DESIGN with Virtual Prototype Future 2 stages CONSUMER’S NEEDS RAPID MANUFACTURING Product with Design Template
    17. 17. <ul><li>ALM moves mass customisation to “ultimate customisation” </li></ul>Current technologies Cardiff University Innovative Manufacturing Research Centre DESIGN TEMPLATE
    18. 18. The Outline of Presentation <ul><li>Research Aim </li></ul><ul><li>Background </li></ul><ul><li>Problem </li></ul><ul><li>Current Technologies </li></ul><ul><li>Design Template </li></ul><ul><li>Conclusion and Future Works </li></ul>
    19. 19. <ul><li>Design tool would be built with the following criteria: </li></ul><ul><ul><li>Focus on consumers/SMEs as users </li></ul></ul><ul><ul><li>User-friendly </li></ul></ul><ul><ul><li>Can be used for customisation/ </li></ul></ul><ul><ul><li>individualisation </li></ul></ul><ul><ul><li>The design output can be </li></ul></ul><ul><ul><li>materialised by ALM </li></ul></ul>Design Template CUSTOMISA- TION BUILT BY ALM USER FRIENDLY DESIGN TEM- PLATE
    20. 20. <ul><li>Schematic diagram of Design Template </li></ul>Design Template Brand A Brand B Brand C Feature 1 Feature 2 Feature 3 Feature a Feature b Feature c USER INTERFACE DESIGN TEMPLATE ALM capability METHOD, MATERIAL Consumer CUSTOMISATION
    21. 21. <ul><li>Design Template uses simple html format that contains: </li></ul><ul><ul><li>Data base features </li></ul></ul><ul><ul><li>3D modelling created by SolidWorks and utilises 3D instant website.. </li></ul></ul>Design Template So, consumers are able to review the final design without the need for costly CAD software.
    22. 22. The Outline of Presentation <ul><li>Research Aim </li></ul><ul><li>Background </li></ul><ul><li>Problem </li></ul><ul><li>Current Technologies </li></ul><ul><li>Design Template </li></ul><ul><li>Conclusion and Future Works </li></ul>
    23. 23. <ul><li>Design Template: </li></ul><ul><ul><li>will enable the widespread utilisation of ALM </li></ul></ul><ul><ul><li>could be employed by consumers as the software that is compatible with the ALM hardware </li></ul></ul><ul><ul><li>could also be used by Small Medium Enterprises (SMEs) who produce specific products and repeat their designs for a wide range of variants </li></ul></ul>Conclusion
    24. 24. <ul><li>The interface between Design Template, individualisation features (uploading photo/logo, texting) and pre-manufacturing process still needs to be developed in the future </li></ul><ul><li>Regarding to Open Source Software and the internet social networking trends, it would be appropriate to create a Portal for ALM Design Templates to accommodate the design templates of other specific products </li></ul>Future Work
    25. 25. Acknowledgments <ul><li>Dr Phil Reeves of Econolyst Ltd in the support of this Project and its activities. </li></ul><ul><li>Vatsala Nundloll-Ramdhany of Lancaster University for programming of the design template </li></ul><ul><li>Adrien Grouhan from the University of Brest, France, for 3D modelling input. </li></ul>Project Part-Financed by the European Union European Regional Development Fund Higher Education Innovation Fund
    26. 26. Question?