This document summarizes a lecture given by Keith Ballard, the superintendent of Tulsa Public Schools, at Southeastern Oklahoma State University. Some key points: - Ballard spoke about the importance of effective communication, relationships, and teachers in education. Over 400 people attended the lecture. - Ballard leads the largest school district in Oklahoma with 41,000 students and 7,000 employees. He is focused on college preparedness and providing quality education for all students. - Ballard has been superintendent of Tulsa Public Schools since 2008. During his tenure he passed the largest school bond in Oklahoma's history and worked with the Gates Foundation on teacher effectiveness.

1. 2015 MASSEY LECTURE FEATURES TULSA PUBLIC SCHOOLS
SUPERINTENDENT
Communications, relationships, and effective
teachers were among the important themes voiced
Tuesday by Tulsa Public Schools superintendent Keith
Ballard as the guest speaker at the 14th Massey Family
Lectureship. The lecture was held in Montgomery Audi-
torium on the campus of Southeastern Oklahoma State
University. Some 400 students, faculty, public school
superintendents and community members attended the
hour-long session, which ended with questions-and-an-
swers from the audience.
Dr. Ballard leads the largest school district in Oklaho-
ma with 41,000 students and 7,000 employees, including
3,000 teachers. Focusing on college preparedness, he is
committed to cultivating teacher talent in a performance-
based culture and providing quality learning experiences
for every student, every day, without exception. “Com-
munications and relation-
ships have been critical dur-
ing my journey in Tulsa,’’
Ballard said. “But we must
be focused on having an
effective teacher in every
classroom and a great leader
in every (school) building.
That’s most important.’’
Ballard joined Tulsa Pub-
lic Schools as superinten-
dent in 2008. The district
serves an urban popula-
tion with a diverse popula-
tion of students providing a
choice of magnet, commu-
nity, charter and neighbor-
hood schools including a
high school that partners
with Tulsa Community Col-
lege providing college-level courses. During his tenure,
Ballard worked to pass the largest bond in the history of
the State of Oklahoma, totaling $354 million. He led the
way for the district to work with the Gates Foundation on
teacher and leader effectiveness, one of only 10 school
districts selected in the country. He will retire from his
position in Tulsa this summer.
The lectureship was established in 1994 by a gift from
the John Massey family, which was matched by the Okla-
homa State Regents for Higher Education Endowment
Fund Program. Previous speakers at the Massey Lecture
include H.E. “Gene” Rainbolt, George Kaiser, Edward
Keller, Ambassador James R. Jones, Dr. Tom Cole, Ar-
chie Dunham, Keith Bailey, Michael Cawley, Joseph
Cappy, Sen. Ted Fisher, J. Clifford Hudson, Mark Stans-
berry and Ed Martin.
by University Communications
President Burrage, Mr. Greg Massey, Regent John Massey, and Dr. Keith Ballard attend the John Massey
School of Business 2015 Massey Family Lectureship April 14.
John Massey School of Business
Southeastern Oklahoma State University
1405 N 4th Street Durant, OK 74701
www.SE.edu 580.745.2000
Summer 2015 - Volume 10The Executive Summary
“SE is an Affirmative Action/Equal
Opportunity Institution.”
1

2. Editor: Dr. Martin Bressler
Assistant Editor: Dr. Debra Haley
Layout design: Cristin Morgan
Graphic Consultant: Jack Ousey
Photography: Dan Hoke and Stan Alluisi
“SE is an Affirmative Action/Equal
Opportunity Institution.”
JMSB STIRS UP A STORM AT BRAINSTORM
JMSB students took top honors at the 2015 Southeast-
ern BrainStorm research event. The two-week event
highlights research, scholarship and creative works across
the University community. One of the key events is the
poster session, where students demonstrate their research
and answer questions.
This year, finance majors Chad Cormell and Guillermo
Haugen won first place in the poster session. Under the
guidance of faculty mentors Dr. Larry Prather, Dr. Han-
sheng Chen and Dr. Ying Lin, the students researched
retirement plans and applied work by Harry Markowitz
(1952), who won a Noble Prize in Economics in 1991, to
optimal retirement fund allocation.
For the fourth consecutive year, accounting seniors used
their basic accumulated knowledge of accounting con-
trols in service for area nonprofit organizations. As a re-
quirement for Auditing – the accounting capstone course
– students work in groups, utilize their basic knowledge
of auditing and internal controls to review the organiza-
tion’s accounting procedures and make recommendations
for improvement for the nonprofit organization to consid-
er. This year students worked with People First Industries
(formerly The Sheltered Workshop) and with the newly
formed Restore Durant.
This service project is a unique one. Four years ago a
member of a voluntary organization complained to Dr.
Theresa Hrncir about the lack of good accounting prac-
tices within the community organization. Dr. Hrncir con-
tacted the leader and gained permission for her Auditing
students to study and make recommendations for better
controls. In the following and subsequent years, Dr. Hrn-
cir has contacted other organizations seeking to do the
same. Among the organizations assisted over the years
are the Wesley Foundation at Southeastern, Main Street
Durant, St. Catherine House and Pride of Durant Band
Boosters. Accounting students Katherine Howard, Ray-
lee Dill, Shannon Minchey, Sara Helms and Kyrstan
Glasco won third place in the poster session. Other ac-
counting students entering the poster contest included
Micah Slaten, Amanda J. Thompson, Shavanne Sher-
man, Greg Johnson and Crystal White, who developed
internal controls for People First Industries and Bill Mar-
tin, Jennifer C. White, Sara Helms and Greg Johnson
who worked on another internal controls project.
In addition, JMSB faculty members Dr. C.W. Von Ber-
gen and Dr. Martin Bressler presented research on Emo-
tional Support Animals in the Workplace and on business
strategy options.
Finance students, Guillermo Haugen and Chad Cormell, take first prize in BrainStorm Poster Session.
2

3. John Massey School of Business
Southeastern Oklahoma State University
1405 N 4th Street Durant, OK 74701
www.SE.edu 580.745.2000
“SE is an Affirmative Action/Equal
Opportunity Institution.”
P
roud to be
a
2015
Accounting students, Katherine Howard, Raylee Dill, Shannon Minchey, Sara Helms and Kyrstan Glasco won third place in the poster session.
Dr. C.W. VonBergen and Dr. Martin Bressler presenting research at the BrainStorm poster session.
3

4. Editor: Dr. Martin Bressler
Assistant Editor: Dr. Debra Haley
Layout design: Cristin Morgan
Graphic Consultant: Jack Ousey
Photography: Dan Hoke and Stan Alluisi
“SE is an Affirmative Action/Equal
Opportunity Institution.”
2015 FACULTY HONOREES
This year 46 nominations were
received for the Faculty Sen-
ate Awards in Teaching, Service and
Scholarship. Many faculty members
were nominated in two or three cat-
egories by both faculty colleagues
and students. Also for the first time, a
Faculty Senate Award was presented
to the OutstandingAdjunct Instructor.
Dr. Kitty Campbell received the
award for Outstanding Teaching, Dr.
Martin Bressler received the awards
for Outstanding Scholarship and the
award for Outstanding Service, and
Ms. Kathy Hendrick received the
award for Outstanding Adjunct In-
structor.
Ms. Kathy Hendrick, Dr. Martin Bressler and Dr. Kitty Campbell
DR. THERESA HRNCIR NAMED TO OSCPA
EDUCATIONAL FOUNDATION
Dr. Theresa Hrncir views service to the OSCPA as
an important connection to the accounting profes-
sion for her and her students. She is able to bring actual
practice in small ways to her classes. In 2008, she ap-
plied and became a member of the Professional Ethics
Committee of the OSCPA. When an accountant earns
CPA designation, this CPA must adhere to the AICPA
and OSCPA Codes of Professional Ethics. This commit-
tee reviews potential violations of the AICPA and OSCPA
Codes of Professional Ethics. If a practitioner is found to
violate the Code, sanctions, fines and even loss of license
are possible outcomes. The OSCPA committee members
review cases and the AICPA staff members perform ac-
tual investigations if violations of the Code appear to
have occurred. Final resolution of a case returns to the
OSCPA committee for action. After a few years of active
membership, Dr. Hrncir was asked to chair that commit-
tee. On Wednesday, April 29, 2015, Dr. Theresa Hrncir,
chose to lead her last meeting after serving as chair for
three years. She plans to continue as a member for this
important committee.
Over the years, Dr. Hrncir has connected with the OS-
CPA in more than one way. She writes articles for the OS-
PCA publication CPAFocus and by invitation she became
a member of the
Educational Foun-
dation Board of
Trustees of the OS-
CPA. The Board of
Trustees approves
and monitors CPA
donations to the
funds and selects
scholarship win-
ners from account-
ing student ap-
plicants attending
Oklahoma higher
education institu-
tions. Toward the
end of her five-year
term, 2006-2011,
Dr. Hrncir chaired
the board for her
last two years of service. She has been asked to serve
on the Educational Foundation Board of Trustees of the
OSCPA to complete the remaining three years of a mem-
bership term on the board starting in May, 2015.
Dr. Theresa Hrncir
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5. John Massey School of Business
Southeastern Oklahoma State University
1405 N 4th Street Durant, OK 74701
www.SE.edu 580.745.2000
“SE is an Affirmative Action/Equal
Opportunity Institution.”
JMSB STUDENT SERVICE LEARNING
Before they graduate, accounting students have
the opportunity to practice their accounting skills
while providing a valuable service to the community.
The Volunteers in Tax Assistance (VITA) program le-
verages college students across the country to assist pri-
marily retired and low-income tax payers in filing their
taxes. Students are supervised by faculty members and
are required to take many hours of training prior to as-
sisting clients. All told, more than two dozen JMSB stu-
dents volunteered hundreds of hours to assist members
of the Durant and surrounding area. Student volunteers
included Jessica Demattais, Angela Palmer, Nathan For-
rest, Micah Slaten, Katherine Howard, Jennifer C. White,
Shannon Minchey, Raylee Dill, Jestene Gray, Bill Mar-
tin, Jerry Jernigan, Jessica Hayes, Danielle Sicking, Jeryn
Fenley, Cherokee Acker, Shavanne Sherman, Amanda J.
Thompson, Sara Helms, Greg Johnson, Amber Spence,
Angela Clements, Kayla Courtney, Kimberly Pettit and
Samantha West.
In addition, the Spring 2015 undergraduate Marketing
Management class presented marketing plans for the John
Massey School of Business MBA and the new Graduate
Certificate in Management the last day of the semester.
The Marketing Management course, taught by Dr. Law-
rence Silver, is the capstone course for marketing majors.
Dr. Silver is the John Massey endowed Chair in Market-
ing and serves as the MBA Program Director.
In order to develop the marketing plans, students were
required to research each program in terms of target mar-
ket, market potential, university resources, and then de-
velop the best alternatives for promotion to new students
and retention of current students. The team of students
who developed the plan for the Graduate Certificate in
Management included Ashton Walters, Kristen Gard-
ner, Camden Rodriguez, Kara Large, and April Holling-
sworth. The marketing plan for the MBA was presented
by Joshua Pond, Jaimie Ford, Joey Schroeder, and Ashley
Hamilton. Guests for the presentations were Dr. Lucretia
Scoufos, Executive Dean for Academic Affairs and Mr.
Robert Howard, MBA Coordinator and student advisor.
Accounting students VITA program volunteers
5

6. Editor: Dr. Martin Bressler
Assistant Editor: Dr. Debra Haley
Layout design: Cristin Morgan
Graphic Consultant: Jack Ousey
Photography: Dan Hoke and Stan Alluisi
“SE is an Affirmative Action/Equal
Opportunity Institution.”
JMSB AWARDS AND SCHOLARSHIP WINNERS
MBA student, Julia Boyd, inducted into Beta Gamma Sigma Honor
Society.
Dr. Lawrence Silver, MBA Program Director and Dr. Doug McMillan, Vice
President for Academic Affairs present scholarships to MBA students,
Sarah Roberts and Kelsey Lee.
Marketing and Management scholarship winners Spring 2015 Kenton Farris receives a Certificate of Achievement from Dr. Martin
Bressler.
2015 OUTSTANDING STUDENTS
Accounting: Amanda Thomp-
son; Marketing: Ashton
Walters; Management: Darrian
Williams; MBA Program: Yvette
Martin; and Finance: Chad
Cormell
6

7. John Massey School of Business
Southeastern Oklahoma State University
1405 N 4th Street Durant, OK 74701
www.SE.edu 580.745.2000
“SE is an Affirmative Action/Equal
Opportunity Institution.”
SOUTHEASTERN STUDENT TYLER ROBERTS
BRINGS SMILES TO CHILDREN AT THE SHRINERS’
HOSPITAL
Tyler Roberts is a 20-year-old junior at Southeastern Okla-
homa State University from Valliant, Oklahoma majoring
in Occupational Safety & Health, with a minor in Business Man-
agement. Back in April, just before Easter, Tyler chose to reach
out to children at the Shriners’ Hospital in Shreveport Louisiana
to take the Easter holiday to the kids who were unable to enjoy
the day like most other children.
Along with fellow Southeastern students Taylor Williams and
Chandler Arterberry, they collected donations from individuals
and local restaurants to take to the children at the hospital. Ac-
cording to Tyler, “The Easter visit was beyond a blessing. You
do not realize how lucky you are until you see the less fortunate.
When the kids saw me “hopping” to them their eyes lit up and
they were smiling ear-to-ear. I had the opportunity to meet with
30 to 40 children that day and each one touched my heart.”
By the way, he is planning another visit to the hospital in the
fall. Well one, Tyler!
ALUMNA, VY NGUYEN DYER, ADDRESSES
ACCOUNTING CLASS
On a recent visit to Southeastern’s campus, Vy L. Nguy-
en Dyer offered a question and answer session for ac-
counting majors. She spoke and answered questions about her
job with a Big Four international accounting firm, KPMG, in
Houston, Texas and about working in a career in accounting in
general. Mrs. Dyer graduated with double majors in account-
ing (December 2013) and finance (May 2014). While complet-
ing her degrees at Southeastern, she earned recognition for her
many academic and extracurricular achievements as the out-
standing accounting senior and OSCPA outstanding student for
the academic year 2013-2104. As a student, Mrs. Dyer held
membership in Phi Theta Kappa and Alpha Chi Honor Societ-
ies. She served as president of the Accounting/Finance Club,
VITAVolunteer, True Blue Ambassador, and as a Becker Cam-
pus Representative.
Vy Dyer returned to campus to be the featured student of
The Rhetoric Center Recitations “A Literary Tour” on April
23, 2015. For the program, she recited her original poem, “The
Man Who Taught Me to Waltz” and she waltzed with Mr. Jack
Accountius for whom the poem was written.
Alumna, Vy Nguyen Dyer
Southeastern student, Tyler Roberts
7

8. Chair EXT. PMB/Location Department Email
Dr. Stevenson Smith 2498 4153/R202 Accounting & Finance sgsmith@se.edu
Dr. Kitty Campbell 2494 4205/R103 Management/Marketing kcampbell@se.edu
Dr. Stan Alluisi 3241 4136/Eaker Field 103 Aviation salluisi@se.edu
Mr. George Jacox 3245 4136/Eaker Field 102 Aviation gjacox@se.edu
Faculty
Dr. Martin Bressler 2038 4077/R210 Mngt & Mkt mbressler@se.edu
Dr. Yates Canipe 2048 4152/R111 Mngt & Mkt ycanipe@se.edu
Dr. Hansheng Chen 3328 4161/R206 Finance hchen@se.edu
Dr. George Collier 2734 2668/R209 Mngt & Mkt gcollier@se.edu
Ms. Deborah Combs 2578 4158/R204 Accounting dcombs@se.edu
Dr. Debra Haley 2374 4202/R214 Mngt & Mkt dhaley@se.edu
Mr. Robert Howard 2042 4196/R106 MBA/ Mngt & Mkt rhoward@se.edu
Dr. Theresa Hrncir 2570 4151/R207 Accounting thrncir@se.edu
Dr. Courtney Kernek 2022 4095/R213 Mngt & Mkt ckernek@se.edu
Mr. Rod Leird 2496 4169/R110 Mngt & Mkt rleird@se.edu
Dr. Ying-Chou Lin 2152 4099/R215 Finance ylin@se.edu
Dr. Kalana Malimage 2572 4160/R201 Accounting kmalimage@se.edu
Dr. Charles Marshall 405-682-1611 Oklahoma City Avaition cmarshall@se.edu
Dr. Steven McNeely 405-736-0222 Midwest City, OK Aviation smcneely@se.edu
Dr. Larry Prather 2566 4214/R205 Finance lprather@se.edu
Dr. Lawrence Silver 3190 4118/R105 Mngt & Mkt lsilver@se.edu
Dr. Robert Stevens 3181 4188/R109 Mngt & Mkt rstevens@se.edu
Mr. Kyle Thomas 3214 4136/EAKER FIELD Aviation kthomas@se.edu
Mr. John Van Bebber 3214 4136/EAKER FIELD Aviation jvanbebber@se.edu
Dr. C.W. VonBergen 2430 4103/R211 Mngt & Mkt cwVonbergen@se.edu
8
John Massey School of Business
Southeastern Oklahoma State University
1405 N 4th Street Durant, OK 74701
www.SE.edu 580.745.2000
Department PMB/Location Office Assistant/Secretary Extension
Acct/Fin & Mngt/Mkt 4128/Russell 208 Elizabeth Brittingham 2979
Aviation 4136/Eaker Field 102 Susan Dilbeck 3252
Aviation Oklahoma City @ OCCC/Rose State Richard Hedrick 405-682-1611
Aviation Tinker Air Force Base Bldg 201 SE Rhonda Elmore 405-739-2574
Aviation Tinker Air Force Base Bldg 201 SE Lori Rupert 405-733-2210
John Massey School of Business
“SE is an Affirmative Action/Equal
Opportunity Institution.”
Directory
Executive Dean for Academic Affairs: Dr. Lucretia Scoufos
Administrative Associate to the Dean: Mindy House
Special Assistant to the Dean: Stephanie Metts
SERVING UP
LATE NIGHT
BREAKFAST
DURING FINALS
WEEK