1. Group A

3. 3
What is ThePAC?
• Subscription Box
- Exclusive to GSOM Reward Members
• Outfit Options for Men & Women
- Style Profile
- Featuring Proprietary Brands
• Sent directly to customers on a quarterly basis
• Packaged with sleek new PacSun image in mind

4. 4
Why a subscription box?
• To boost the myGSOM Rewards Program
• To create a stronger consumer-brand relationship
• Proprietary Brand Awareness
• Drive shoppers back to retail stores

5. 1. Growing demand for subscription services in past years
2. Appeal of subscription services

6. myGSOM Integration
● Exclusive to myGSOM members only.
● Offers added benefit of accruing
reward points faster.
Customer Interactions
With the Brand
● Giveaways and sweepstakes add a
sense of anticipation and excitement.
● Anticipation of receiving a box every
quarter and automated subscriptions
make ThePAC a part of your life.
● Philanthropy through ME to WE.

7. Proprietary Brands
● Cost-efficient vehicle for marketing
proprietary brands.
● Helps with the alignment of PacSun’s
new image.

8. What’s in ThePAC?

9. 9
ThePAC Themes
• ThePAC Quarterly Drop
• March - Spring Break
• June - Summer Break
• September - BTS
• December - Holidays
• Quiz Results
• Male - Bright/Neutral
• Female - Boho/Essentials

10. 10
Kick it off for Spring Break!

11. 11
Fun, Fun, Fun in the Sun!

12. 12
Look Book & Coupon

13. 13

14. ThePAC: Launch Plan

15. ThePAC Launch Timeline
Month 1
(January)
● Promotion begins via e-mail blast to myGSOM members
● Social Media
● PacSun website to announce subscription box and pre-order
countdown
Month 2
(February)
● Pre-order begins
● Remains open for one month, or until the 10,000th order
● DC to hire temp work for box 1 execution
Month 3
(March)
● Box 1 is shipped to customers the 1st of the month
● Customer receives box 1
● Exchanges ONLY, must be returned to DC
Month 4
(April)
● Deadline to make changes to subscription or unsubscribe is
the last day of the month (ex. April 30th)

16. 16
Social Media
• Social Media promotion through
Instagram and Snapchat
• Tag PacSun in photos
• pacsun.com/thepac
• #thePAC

17. 17
Social Media
• Quarterly Snapchat
teasers
• Sneak peek of what will
be included in ThePAC

18. 18
Buying/Planning
• Buying and planning four to five months ahead
• Cancellation deadlines, recurring payments, and pre-orders allow planners
and allocators to execute remaining inventory accordingly
• E-commerce DC space to expand by end-of-year 2016

19. 19
Finances
• Pricing: $69.95
• Wanted to avoid
cannibalising store profits
• COGS: $41.39
• Clothing costs
• Marketing collateral
• DC processing
• Shipping
• Credit Card Fees
• Exchanges

20. 20
Finances

21. 21
ProForma
• Forecasted on 10,000 units for the first quarter
• Average of 60,000 ecom orders per month
• 3% increase each quarter
• Distribution Center:
• Manpower
• Equipment
• Storage space
• Initial Investment: $352,000

22. Thank You