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- 8. EMPLOYER BRANDING – 3 STAGES. Firm develops their ‘value proposition’ Firm markets its ‘value proposition’ externally (prospective candidates, agencies, etc) Firm markets its ‘value proposition’ internally
- 15. Employer Branding Commitment continuance Life Satisfaction Realistic Job Preview HOW DOES EMPLOYER BRANDING WORK? Perceived Organisational ‘Fit’ Organisation-based Self-Esteem