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www.BStriker.com
BStriker’s multi language ALTM seamlessly integrates into your software ecosystem, and easily collaborates
with your existing tools. It allows you to manage and execute your test cycle centrally, in a professional way for
all platforms independent of the implemented SDLC.
With the included International testing standards recommendations it will lift your quality assurance. Multi
innovative functionalities will allow teams to perform better, use a risk based approach and receive real time
reports.
The automated issue detect and issue fix will disrupt the market
Founders Company
 Sergio Emanuel Cusmai, Co-Founder, CEO BStriker,
Professional Tester
• Co-Founder and Director QAustral S.A. (2006 - 2013)
• CEO Nimbuzz Argentina S.A. (2007 - 2011)
• Contributed to help startups to launch. (Edrans -->
Zappos.com)
• Created the first Diploma of Software Testing approved by
the Ministry of Education of Argentina
• International Trainer in Software Testing. (Spain, Brasil,
Chile)
• Developed the BRAIN which is the driving force in BStrikers
tools
 John Adam Berkeljon, Co-Founder, CFO BStriker
• Over 20 years of experience in International Finance, Tax
and Business Control
• VP Finance Internet Business development Europe
• Member of the due diligence team of MIH
• Incorporation of Gadu Gadu (200M Poland), Mail.ru (550M
Russia) listed (5BN)
• CFO Nimbuzz, sold 2014 at valuation 250M
• Finance Director ai at Pyramid Analytics
BStriker
International
BV (NL)
R&D
(Argentina)
No legal entity
 Netherlands
• IP patent pending
• Very tax efficient
 Argentina
• Highly qualified R&D
 Head count 10 FTE
• 2 founders
• 2 Back-end developers
• 1 HR/admin assistant
• 2Web designers
• 2 CM managers
• 1 SysAdmin
The problem with software testing ?
Test manager
Stake-
holders
Development
team
Test team
Bottle neck
 Too expensive
 Too complex
 Tools don’t talk to each other
 Too difficult to work with
 No transparency
 Performed by non testers
 With replacement tools high risk
 No traceability
 Communication poor/not saved
 No real time reporting
“Companies are focusing increasingly on the quality assurance of the IT
application landscape. It is pivotal for all IT operations and contributes
considerably to profitability and efficiency.” Pierre Audoin Consultants
Disruptive solution
BShape monetized
ALTM
BSocial Q2 2015
Community tester
BSmart Q3 2015
Automated bug
detection
BClean Q1 2016
Automated bug
fixing
Subscription
Exchange of experience
and knowledge.
Phase 1a Innovative
test management
Phase 1b Innovative
Social testing
Phase 2
Disruptive
Phase 3
Highly Disruptive
International testing standards
Testing techniques
Test scripts
Testing methodologies
Brain
The brain is a self learning center of knowledge.The community of customers
“feeds” the brain.
Phase 1: knowledge from the brain used to enhance quality of testing.
TheALTM is strategically positioned to penetrate the market and gain acceptance.
Software
houses
Banks
Insurance
Gaming
Telecom
Customers
Roadmap
Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015
ALTM:Test
Manager
B-Social:
Community testing
Brain: front-end
Automated bug
detection
B-Clean:Automated
bug fixing
Brain: back-end
Development monetize Disrupt
Test automation
The market and positioning
visionariesNiche players
Completeness of vision
Abilitytoexecute
challengers leaders
IB
M
HP
MS
Oracle
SmartBear
Telerik
Gartner 2014
Parasoft
 Gartner: USD200B annual spent on testing and increasing
 Market demands faster release
 Market demands better quality
 Current vendors too expensive, complicated and leave gaps
 Market shifts to niche players for innovation
 BStriker’s ALTM recognized as innovative solution deliverer
 BStriker’s ALTM beats competition with unique functionalities
 BStriker fills the gaps
 Phase 2 is release of disruptive functionality : auto issue detect
 Phase 3 is release of highly disruptive auto issue fix
“Testing is one of the key processes in the software development life cycle.
Overall, vendors still have gaps in their product lines, with most still focused
on the core of automation.” Gartner 2014
Business model
Product / Cashflow USD ‘000 2014 2015 2016
ALTM SaaS & On Premises 30 5,300 25,000
B-Social, community tester 1,500 9,000
Auto detect, auto fix 1,700 29,000
Cost incl 10% commission (450) (2,100) (15.460)
Cashflow operational (420) 6,200 47,540
Cash from/to investors 440 500 (15.000)
Net cash 20 6,700 32,500
 Subscription model
 SaaS delivery
 On-premise delivery available
 Focus on selling SW subscriptions
 S&M ultimately for partners/re-sellers
 ALTM license SaaS $ 150/month
 ALTM license on-premise $ 200/month
 Auto issue detect $ 1.500/month
 Use strong pipeline from network
MARKETING STRATEGY
Target audiences:
• QA managers
• Test managers
• CTO
Sales kits for key verticals:
• Insurance
• Software houses
• Finance / banking
• Gaming
• Telecom
Lead generation
• ISTQB seminars, webinars
• SEO , Online Social Marketing
• Blogs, Email
• Conferences
• Viral Marketing
SME
corporate
Direct sales Community via web
USE OF FUNDS
 Investment in Sales & Marketing (70%)
Build Business development team
Increased Marketing
Increased exposure to industry analyst, conferences
 R&D (30%)
Build-out R&D team
Build-out regional support teams
Build out training resources
Further patents
While many say: It can’t be done, we have done it !

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BStriker crowdfunder deck

  • 1. www.BStriker.com BStriker’s multi language ALTM seamlessly integrates into your software ecosystem, and easily collaborates with your existing tools. It allows you to manage and execute your test cycle centrally, in a professional way for all platforms independent of the implemented SDLC. With the included International testing standards recommendations it will lift your quality assurance. Multi innovative functionalities will allow teams to perform better, use a risk based approach and receive real time reports. The automated issue detect and issue fix will disrupt the market
  • 2. Founders Company  Sergio Emanuel Cusmai, Co-Founder, CEO BStriker, Professional Tester • Co-Founder and Director QAustral S.A. (2006 - 2013) • CEO Nimbuzz Argentina S.A. (2007 - 2011) • Contributed to help startups to launch. (Edrans --> Zappos.com) • Created the first Diploma of Software Testing approved by the Ministry of Education of Argentina • International Trainer in Software Testing. (Spain, Brasil, Chile) • Developed the BRAIN which is the driving force in BStrikers tools  John Adam Berkeljon, Co-Founder, CFO BStriker • Over 20 years of experience in International Finance, Tax and Business Control • VP Finance Internet Business development Europe • Member of the due diligence team of MIH • Incorporation of Gadu Gadu (200M Poland), Mail.ru (550M Russia) listed (5BN) • CFO Nimbuzz, sold 2014 at valuation 250M • Finance Director ai at Pyramid Analytics BStriker International BV (NL) R&D (Argentina) No legal entity  Netherlands • IP patent pending • Very tax efficient  Argentina • Highly qualified R&D  Head count 10 FTE • 2 founders • 2 Back-end developers • 1 HR/admin assistant • 2Web designers • 2 CM managers • 1 SysAdmin
  • 3. The problem with software testing ? Test manager Stake- holders Development team Test team Bottle neck  Too expensive  Too complex  Tools don’t talk to each other  Too difficult to work with  No transparency  Performed by non testers  With replacement tools high risk  No traceability  Communication poor/not saved  No real time reporting “Companies are focusing increasingly on the quality assurance of the IT application landscape. It is pivotal for all IT operations and contributes considerably to profitability and efficiency.” Pierre Audoin Consultants
  • 4. Disruptive solution BShape monetized ALTM BSocial Q2 2015 Community tester BSmart Q3 2015 Automated bug detection BClean Q1 2016 Automated bug fixing Subscription Exchange of experience and knowledge. Phase 1a Innovative test management Phase 1b Innovative Social testing Phase 2 Disruptive Phase 3 Highly Disruptive International testing standards Testing techniques Test scripts Testing methodologies Brain The brain is a self learning center of knowledge.The community of customers “feeds” the brain. Phase 1: knowledge from the brain used to enhance quality of testing. TheALTM is strategically positioned to penetrate the market and gain acceptance. Software houses Banks Insurance Gaming Telecom Customers
  • 5. Roadmap Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 ALTM:Test Manager B-Social: Community testing Brain: front-end Automated bug detection B-Clean:Automated bug fixing Brain: back-end Development monetize Disrupt Test automation
  • 6. The market and positioning visionariesNiche players Completeness of vision Abilitytoexecute challengers leaders IB M HP MS Oracle SmartBear Telerik Gartner 2014 Parasoft  Gartner: USD200B annual spent on testing and increasing  Market demands faster release  Market demands better quality  Current vendors too expensive, complicated and leave gaps  Market shifts to niche players for innovation  BStriker’s ALTM recognized as innovative solution deliverer  BStriker’s ALTM beats competition with unique functionalities  BStriker fills the gaps  Phase 2 is release of disruptive functionality : auto issue detect  Phase 3 is release of highly disruptive auto issue fix “Testing is one of the key processes in the software development life cycle. Overall, vendors still have gaps in their product lines, with most still focused on the core of automation.” Gartner 2014
  • 7. Business model Product / Cashflow USD ‘000 2014 2015 2016 ALTM SaaS & On Premises 30 5,300 25,000 B-Social, community tester 1,500 9,000 Auto detect, auto fix 1,700 29,000 Cost incl 10% commission (450) (2,100) (15.460) Cashflow operational (420) 6,200 47,540 Cash from/to investors 440 500 (15.000) Net cash 20 6,700 32,500  Subscription model  SaaS delivery  On-premise delivery available  Focus on selling SW subscriptions  S&M ultimately for partners/re-sellers  ALTM license SaaS $ 150/month  ALTM license on-premise $ 200/month  Auto issue detect $ 1.500/month  Use strong pipeline from network
  • 8. MARKETING STRATEGY Target audiences: • QA managers • Test managers • CTO Sales kits for key verticals: • Insurance • Software houses • Finance / banking • Gaming • Telecom Lead generation • ISTQB seminars, webinars • SEO , Online Social Marketing • Blogs, Email • Conferences • Viral Marketing SME corporate Direct sales Community via web
  • 9. USE OF FUNDS  Investment in Sales & Marketing (70%) Build Business development team Increased Marketing Increased exposure to industry analyst, conferences  R&D (30%) Build-out R&D team Build-out regional support teams Build out training resources Further patents While many say: It can’t be done, we have done it !