1. www.BStriker.com
BStriker’s multi language ALTM seamlessly integrates into your software ecosystem, and easily collaborates
with your existing tools. It allows you to manage and execute your test cycle centrally, in a professional way for
all platforms independent of the implemented SDLC.
With the included International testing standards recommendations it will lift your quality assurance. Multi
innovative functionalities will allow teams to perform better, use a risk based approach and receive real time
reports.
The automated issue detect and issue fix will disrupt the market
2. Founders Company
Sergio Emanuel Cusmai, Co-Founder, CEO BStriker,
Professional Tester
• Co-Founder and Director QAustral S.A. (2006 - 2013)
• CEO Nimbuzz Argentina S.A. (2007 - 2011)
• Contributed to help startups to launch. (Edrans -->
Zappos.com)
• Created the first Diploma of Software Testing approved by
the Ministry of Education of Argentina
• International Trainer in Software Testing. (Spain, Brasil,
Chile)
• Developed the BRAIN which is the driving force in BStrikers
tools
John Adam Berkeljon, Co-Founder, CFO BStriker
• Over 20 years of experience in International Finance, Tax
and Business Control
• VP Finance Internet Business development Europe
• Member of the due diligence team of MIH
• Incorporation of Gadu Gadu (200M Poland), Mail.ru (550M
Russia) listed (5BN)
• CFO Nimbuzz, sold 2014 at valuation 250M
• Finance Director ai at Pyramid Analytics
BStriker
International
BV (NL)
R&D
(Argentina)
No legal entity
Netherlands
• IP patent pending
• Very tax efficient
Argentina
• Highly qualified R&D
Head count 10 FTE
• 2 founders
• 2 Back-end developers
• 1 HR/admin assistant
• 2Web designers
• 2 CM managers
• 1 SysAdmin
3. The problem with software testing ?
Test manager
Stake-
holders
Development
team
Test team
Bottle neck
Too expensive
Too complex
Tools don’t talk to each other
Too difficult to work with
No transparency
Performed by non testers
With replacement tools high risk
No traceability
Communication poor/not saved
No real time reporting
“Companies are focusing increasingly on the quality assurance of the IT
application landscape. It is pivotal for all IT operations and contributes
considerably to profitability and efficiency.” Pierre Audoin Consultants
4. Disruptive solution
BShape monetized
ALTM
BSocial Q2 2015
Community tester
BSmart Q3 2015
Automated bug
detection
BClean Q1 2016
Automated bug
fixing
Subscription
Exchange of experience
and knowledge.
Phase 1a Innovative
test management
Phase 1b Innovative
Social testing
Phase 2
Disruptive
Phase 3
Highly Disruptive
International testing standards
Testing techniques
Test scripts
Testing methodologies
Brain
The brain is a self learning center of knowledge.The community of customers
“feeds” the brain.
Phase 1: knowledge from the brain used to enhance quality of testing.
TheALTM is strategically positioned to penetrate the market and gain acceptance.
Software
houses
Banks
Insurance
Gaming
Telecom
Customers
6. The market and positioning
visionariesNiche players
Completeness of vision
Abilitytoexecute
challengers leaders
IB
M
HP
MS
Oracle
SmartBear
Telerik
Gartner 2014
Parasoft
Gartner: USD200B annual spent on testing and increasing
Market demands faster release
Market demands better quality
Current vendors too expensive, complicated and leave gaps
Market shifts to niche players for innovation
BStriker’s ALTM recognized as innovative solution deliverer
BStriker’s ALTM beats competition with unique functionalities
BStriker fills the gaps
Phase 2 is release of disruptive functionality : auto issue detect
Phase 3 is release of highly disruptive auto issue fix
“Testing is one of the key processes in the software development life cycle.
Overall, vendors still have gaps in their product lines, with most still focused
on the core of automation.” Gartner 2014
7. Business model
Product / Cashflow USD ‘000 2014 2015 2016
ALTM SaaS & On Premises 30 5,300 25,000
B-Social, community tester 1,500 9,000
Auto detect, auto fix 1,700 29,000
Cost incl 10% commission (450) (2,100) (15.460)
Cashflow operational (420) 6,200 47,540
Cash from/to investors 440 500 (15.000)
Net cash 20 6,700 32,500
Subscription model
SaaS delivery
On-premise delivery available
Focus on selling SW subscriptions
S&M ultimately for partners/re-sellers
ALTM license SaaS $ 150/month
ALTM license on-premise $ 200/month
Auto issue detect $ 1.500/month
Use strong pipeline from network
8. MARKETING STRATEGY
Target audiences:
• QA managers
• Test managers
• CTO
Sales kits for key verticals:
• Insurance
• Software houses
• Finance / banking
• Gaming
• Telecom
Lead generation
• ISTQB seminars, webinars
• SEO , Online Social Marketing
• Blogs, Email
• Conferences
• Viral Marketing
SME
corporate
Direct sales Community via web
9. USE OF FUNDS
Investment in Sales & Marketing (70%)
Build Business development team
Increased Marketing
Increased exposure to industry analyst, conferences
R&D (30%)
Build-out R&D team
Build-out regional support teams
Build out training resources
Further patents
While many say: It can’t be done, we have done it !