1. International Project
Development
Ina Wiens - Tamas Kantz - John Tamrat - Astrid Pollet - Léa Briand
See the REAL world …

2. 2
Part 1
Project Management
tools
General introduction
Introduction of I like Local
Our part in the whole project
Part 2
Project implementation
Project Initiation document
Change resquest
Work Breakdown Structure
Organisation of the team
work
Deliverables
Next step and
recommendations
Agenda

3. Project Management tools
3

4. 4
Part 1
Project Management Tools
General introduction
Introduction of I like Local
Out part in the whole project
• Definition of the program
• Project portfolio & Project lifecycle
• Outcomes & Outputs
• Contribution to long term strategic objectives
Agenda

5. Project & Company’s introduction
5
Peer-to-peer travel platform Connect, Engage and Empower
 Operational in Southeast Asia and Africa
 Engage travelers with locals
 Empower locals and community

6. Definition of the Program – Go International
Status quo: Connecting travellers
with local individuals
6

7. Project Portfolio & Project Lifecycle
Asia Africa
South
America
Initiation
PlanningExecution
Closure
7

8. Outcomes & Outputs
• Enter new market
• Income for ILL and
locals
• Develop social
enterprises
• Reusable model
• Give insights about market,
partner and communication
means
• Communication and
marketing strategy 8

9. Long-term strategy objectives
Strong social enterprise
• Benefits the society all around the
world
• Role model for others
• Covering all the developing
countries from a touristic
point of view.
9

10. Project implementation
10

11. 11
Part 2
Project Implementation
Project Initiation document
Change request
Work Breakdown Structure
Organisation of the team work
Deliverables
Next step and recommendations
Project review
Agenda

12. Project Initiation Document {PID}
WHY
the project is important ?
WHAT
will be delivered?
WHEN
will it be delivered?
HOW
will it be delivered?
12

13. {PID} Background
• South American market
• Need market intelligence
• To make the correct
decisions
• Tourism industry picks up within
South America 13

14. {PID} Project Definition
PURPOSE
To place I Like Local in a strategic position to successfully
expand into the Latin American market
OBJECTIVES
• Latin American market intelligence
• Recommendation of suitable partners and networks
• Overcome language and other barriers and effective channels of
communication
LIMITED SCOPE
• South America/Mid America market potential
• Language barriers  level of English speakers in identified
markets 14

15. {PID} Project Definition
INPUTS
• Business Development Plan
• Host Participation Guidelines
• UNWTO Tourism Highlights 2014 edition
• Tourist Arrivals Africa and South America
DELIVERABLES
• Project charter
• Market Intelligence Report
• Recommendation for communication
15
Identification of
potential
partners in Latin
America

16. {PID} Feasibility Analysis
BENEFITS
 Accelerate entry into the Latin American market
 Increase number of host and activities offered
 Generate or increase platform usage
COST/BENEFIT ANALYSIS
Not appearring in this phase of the project: lack of data
CONSTRAINTS
 Time (2-3 weeks + other projects)
 Specific readily available information on the topic
 Lack of modeling other relevant companies are like I Like Local
 Language barriers
 Communication barriers
16

17. {PID} Stakeholders
1. Project
Sponsor
17
2. Project
Consultant
3. Project Team 4. Project
Participants
= + +

18. {PID} Risk Management
Impact
High
Communication
problems
Changing
requirements
Medium
Priorities change in the
existing program
-Unfamiliar areas of the
targeted market
-Lack of expertise
Low No budget allocated
Low Medium High
Likelihood
Categories:
• Schedule risk
• Requirement risk
• Project management
risk
• Human resource risk
Accept the risks but monitor
them
Management effort
worthwhile
Must manage and monitor risks
18

19. {PID} Roles & Responsabilities
19
Sanne
Meijboom
Sponsor
John
Project Manager
Ina
PMO
Tamás
PMO
Astrid
Market research
Léa
Database
Ben Dogley
Consulting

20. {PID} Initial Project Plan
Project name: Latin American entry
TASK Duration (day) Responsible
Phase I. Market Intelligence
1.1 Pre-definition of the project 1 John
1.2 Kick-off meeting with the group
1.2.1 Setting the roles 1 Project team
1.2.2 Making a draft and schedule 2 Ina, Tamás
1.3 Skype interview with the sponsor 1 Project team
1.4 Process the input documents from the sponsor 3 Lea
1.5 Company assestment (SWOT) 5 John, Astrid
1.6 Market screening and selection
1.6.1 Market selection matrix 2 John, Tamás
1.6.2 PESTEL 3 Ina
1.6.3 Porter's five 2 Astrid
1.7 Business development plan 5 Project team
1.8 Implementation strategy 4 Project team
29
Phase II. Measure & control Out of scope --> Sanne
20

21. {PID} Initial Project Plan
Projectname: LatinAmericanentry Allocatedday Weekend/holiday
Schedule
TASK
Durati
on Responsible
Phase I. MarketIntelligence 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.
1.1 Pre-definitionofthe project 1 John
1.2 Kick-offmeetingwiththe group
1.2.1 Settingtheroles 1 Projectteam
1.2.2 Makingadraftandschedule 2 Ina,Tamás
1.3 Skype interviewwiththe sponsor 1 Projectteam
1.4
Processthe inputdocumentsfrom
the sponsor 3 Lea
1.5 Companyassestment(SWOT) 5 John,Astrid
1.6 Marketscreeningandselection
1.6.1 Marketselectionmatrix 2 John,Tamás
1.6.2 PESTEL 3 Ina
1.6.3 Porter'sfive 2 Astrid
1.7 Businessdevelopmentplan 5 Projectteam
1.8 Implementationstrategy 4 Projectteam
29
Phase II. Measure &control Outofscope -->Sanne
NovemberOctober
21

22. Change Request
• Change request from the sponsor
• Shrink the scope of our work
• Focus on market intelligence
22
+ Spons
or

23. WBS Schedule
TASK Duration (day) Responsible
Phase I. Market Intelligence
1.1 Pre-definition of the project 1 John
1.2 Kick-off meeting with the group
1.2.1 Setting the roles 1 Project team
1.2.2 Making a draft and schedule 1 Ina, Tamás
1.3 Skype interview with the sponsor 1 Project team
1.4 Confirm project scope 2 Project team, Mentor
1.5 PID 8 John, Ina, Tamás
1.6 Focus group interviews
1.6.1 Interview questions for focus group 1 John, Astrid
1.6.2 Doing the interviews 3 John, Astrid, Ina, Tamás
1.6.3 Conclude the interviews 3 Astrid, John
1.7 Latin America market research
1.7.1 Check input report 2 Lea
1.7.2 Find local organizations 4 Lea
1.8 Send the deliverables 1 Project team
Phase II. Market entry Out of scope --> Sanne
Phase III. Measure & control Out of scope --> Sanne
23

24. WBS Critical path
WBS
Projectname: LatinAmericanentry Allocatedday Weekend/holiday
Schedule
TASK Duration(day)Responsible
PhaseI. MarketIntelligence 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 1. 2. 3.
1.1 Pre-definitionoftheproject 1John
1.2 Kick-offmeetingwiththegroup
1.2.1 Settingtheroles 1Projectteam
1.2.2 Makingadraftandschedule 1Ina,Tamás
1.3 Skypeinterviewwiththesponsor 1Projectteam
1.4 Confirmprojectscope 2Projectteam,Mentor
1.5 PID 8John,Ina,Tamás
1.6 Focusgroupinterviews
1.6.1 Interviewquestionsforfocusgroup 1John,Astrid
1.6.2 Doingtheinterviews 3John,Astrid,Ina,Tamás
1.6.3 Concludetheinterviews 3Astrid,John
1.7 LatinAmericamarketresearch
1.7.1 Checkinputreport 2Lea
1.7.2 Findlocalorganizations 4Lea
1.8 Sendthedeliverables 1Projectteam
PhaseII. Marketentry Outofscope-->Sanne
PhaseIII. Measure&control Outofscope-->Sanne
October November December
E-mailsbetween thesponsor,theprojectteamandBen Dogley

25. Team’s organisation
• Weekly meetings &
updates
25
• Sub-
teams
• Intervie
ws

26. Market study {MS}: Market Assessment
• Community Based Tourism
Enterprise’s (CBTE’s) already
active in South America
• Issues to success for CBTE’s
• Too small and remote nobody
know them
• In need of language training,
management, marketing and
internet, etc.
26

27. {MS} Social and Digital Media
• 5 out of 10 highly engaged social networks markets
worldwide are in South America
• Latin America spend 56% more time on social sites
• Facebook as the leading social network site
• South America fastest growing online population
• High amounts of internet usage is come from mobile and
tablet users
• I Like Local needs platform needs to be mobile and tablet user friendly
27

28. • Argentina, motivated by: Transaction (rank 14) and
Communication/self expression(Rank 15)
• Brazil, motivated by: Communication/self expression (rank 4) +
information (Rank 14)
• Chile, motivated by: Communication/self expression (rank 2) +
Transaction (Rank 4)
• Colombia, motivated by: Transaction (Rank 9) + Information
(Rank 19)
• Mexico, motivated by: Communication/self expression (rank 13)
+ Transaction (rank 15)
• Peru, motivated by: Entertainment (Rank 29) + Transaction
{MS} What makes each country Click and
engaged
28

29. {MS} Interviews
 Topics
 Language & Internet
barriers
 Places & activities
 Intermediaries & 29
• To get point of view from real
people
• 3 interviews
 4 countries

30. {MS} Business Development Plan
 South America is prime and ready for I Like Local
 Caution as not all countries at the same development level to utilize
platform
30
Example Brazil & Argentina
 English would be less of a
barrier
 Already similar projects
 More collaboration and
partnership
Colombia & Mexico
 English much more of a
barrier
 Much more newer concept
 Trust and relationship
building critical

31. {MS} Possible networks & partners
31

32. Implantation Strategy {IS}: Target Market
 Deal with the language
barrier
32
• Low and Middle
Class
• Universities and
Students
• NGO’s CBTE’s
networks
 Target market = Locals + Intermediaries

33. {IS} Communication Channels
 Deal with the internet
connection barrier 33
• Social
medias
• Local and
Regional
governmental
websites
• Discussion
platforms

34. {IS} Unique Places to Target & Activities
• Non touristic
places
To show the real
world
34
• Mexico
• Brazi
l
• Argentin
a
• Columbia

35. Project Review
35
6
Nationalities
5 issues
4 countries
3 Interviews2 Parts
1 Project

36. Thank you for your
attention !
Any questions ?
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