Create a great resume for an economic crisis. Learn the best practices today. Learn the biggest mistakes most people make. Don't do what others do -- be different.

1. HOW TO CREATE A GREAT
RESUME FOR AN ECONOMIC
CRISIS
- Practical Strategy and Tips to differentiate yourself

2. THE STATE OF THE ECONOMY TODAY
times are getting tough

3. THE WORLD ECONOMY
IMF - lowers global growth to 3.2% (more risk)
US economy - 2.4%
IMF - European refugee crisis, Brexit
“Scarring Effects”

4. THE CIS REGION
Chinese spill-over
CIS “Entrenched
Dictatorships” under threat
Commodities prices drive
them “to the brink”
Russia in recession -
partners suffering

5. THE GOOD NEWS
There is always a better way of doing things

6. - Dan Peña
“Conventional wisdom is almost always wrong.”

7. A BIT OF THE COURSE - “HOW TO GET A GOOD
JOB”
a little preview

8. 9 STEPS TO GET A JOB IN ONE MONTH
Never rely on a resume alone.
Your job loss is your greatest opportunity ever.
Be willing to take a job that is “beneath you”.
Never listen to nonsense like “nobody is hiring”.

9. 9 STEPS TO GET A JOB IN ONE MONTH
Don’t trust headhunting/recruiting firms
Avoid Human Resources
Getting in Front of the Decision Maker
Focus on Your Specific Value (Unique Value Proposition)
Understand the problems companies/people face
Never take welfare benefits
Create a job instead of looking for one

10. THE TWO TYPES OF PROBLEMS
PROBLEMS PEOPLE/COMPANIES WILL
TELL YOU ABOUT (CATEGORY A)
PROBLEMS PEOPLE/COMPANIES WON’T
TELL YOU ABOUT, UNLESS THEY ARE
DRUNK.

11. BECOMING A SOLVER OF PROBLEMS
THE QUICKEST WAY TO SHOW YOUR VALUE

12. SOME PROBLEMS THEY’LL TELL YOU ABOUT
Getting new clients
Getting new leads
Increasing brand awareness
Trying to become more tech savvy to deliver content
Trying to make content more relevant (not in CIS so far)

13. SOME PROBLEMS THEY’LL TELL YOU ABOUT
Finding and keeping good people
Motivating the people they have

14. MORE MARCOM RELATED PROBLEMS
Awareness
Leads
Sales
Globalization - branding
Globalization - competition

15. MORE MARCOM RELATED PROBLEMS
Product-market fit
Focusing on the product/company rather than a
solution or benefit
Lack of a genuine Unique Value Proposition
(UVP).

16. MORE ON MARCOM RELATED PROBLEMS
Maturing product
Drowning in information
Inadequate or unfocused strategy
Serving the wrong clients

17. MORE ON MARCOM RELATED PROBLEMS
Pissed-off customers and constituents
Hiring problems, employee satisfaction and
management attitude
Lack of problem-solving ability
Dealing with Innovation and Evolving
Technology

18. MORE ON MARCOM RELATED PROBLEMS
Diversity and Conflict
Increasing Complexity

19. THE PREPARATION PROCESS

20. PREPARATION
Take a good
look in the
mirror.

21. PREPARATION
KNOW THY AUDIENCE

22. PREPARATION
Create a large Master Resume
Analyze key job descriptions

23. A RESUME
PEOPLE WILL
ACTUALLY READ
what get’s the decision
maker’s attention

24. AVOID OVERUSED WORDS,
PHRASES AND
REDUNDANCIES

25. FOCUS ON SPECIFIC
ACCOMPLISHMENTS
- not functions

26. Stay concise
Employ active verbs

27. Make all your experience seem relevant.
Always be ‘honest’.
Use a clean format.
Pick colours and fonts carefully.

28. DO SOMETHING DIFFERENT TO STAND OUT
But nothing too weird

29. Get a second opinion — at least.
Revise your document — every time.
Use high quality paper.
Deliver it by hand.

30. SOME OF THE BIGGEST MISTAKES TO AVOID
Poor grammar and spelling
Overstating experience or accomplishments
Not being concise enough
Being too generic

31. MORE MISTAKES
Using an Objective
Sending the same resume everywhere
Using too many big words
Listing jobs from a decade ago.

32. MORE MISTAKES
Admitting to weird hobbies
Using a work email address
Using third-person voice
Misspelling names or titles

33. MORE MISTAKES
Providing marital status, religion or health
Using a cute or offensive email

34. A BIT ON COVER LETTERS
Format
AIDA
Online cover letters

35. ONLINE APPLICATION
SYSTEMS