Social Media Subcouncil Description

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The Social Media Subcouncil operates under the Federal Web Managers Council. This presentation explains the Subcouncil's goals and plans.

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Social Media Subcouncil Description

  1. 1. Social Media Subcouncil: Capturing and Expanding Expertise March 16, 2009 Co-chairs: Joyce Bounds , VA Jeffrey Levy , EPA The subcouncil is organized under the Federal Web Managers Council to support the Web Managers Forum
  2. 2. Background <ul><li>New technologies exploding in use </li></ul><ul><li>No. 1 topic among gov’t web managers </li></ul><ul><li>Questions around: </li></ul><ul><ul><li>When to use </li></ul></ul><ul><ul><li>How to use </li></ul></ul><ul><ul><li>Security and blocked sites </li></ul></ul><ul><ul><li>Integration into existing efforts and requirements </li></ul></ul><ul><li>Tasked by the Federal Web Managers Council to help collect and present information </li></ul>
  3. 3. Goals <ul><li>Help define business case for gov’t </li></ul><ul><li>Identify best practices for gov’t </li></ul><ul><li>Identify roadblocks and potential solutions </li></ul><ul><ul><li>Build from Fed Web Mgrs Council papers </li></ul></ul><ul><li>Identify and recommend priorities among social media sites for government agencies to use </li></ul>
  4. 4. Scope <ul><li>All Web 2.0 tools, whether “social” (social networking, blogs) or not (RSS, podcasts) </li></ul><ul><li>Primary focus: federal gov’t </li></ul><ul><ul><li>All federal agencies fall under common laws </li></ul></ul><ul><ul><li>Most info will apply to local and state, too </li></ul></ul>
  5. 5. Membership <ul><li>More than 30 web managers at federal, state, and local level </li></ul><ul><li>Member criteria </li></ul><ul><ul><li>Interest and experience in social media (personally or professionally) </li></ul></ul><ul><ul><li>No particular level w/in agencies </li></ul></ul><ul><ul><li>Know gov’t Internet regulations (508, privacy, ID as gov’t info, etc.) </li></ul></ul><ul><ul><li>Familiar with webcontent.gov </li></ul></ul><ul><li>Membership currently full </li></ul>
  6. 6. Deliverables <ul><li>Library on webcontent.gov </li></ul><ul><ul><li>For each tool (blog, wiki, podcast, etc.), specific to gov’t: </li></ul></ul><ul><ul><ul><li>Business case </li></ul></ul></ul><ul><ul><ul><li>Best practices </li></ul></ul></ul><ul><ul><ul><li>Case studies </li></ul></ul></ul><ul><ul><ul><li>Fact sheets </li></ul></ul></ul><ul><ul><ul><li>Measures of success </li></ul></ul></ul><ul><ul><ul><li>Training </li></ul></ul></ul><ul><ul><li>Canned presentations </li></ul></ul><ul><ul><li>Gov’t progress inventory w/points of contact </li></ul></ul><ul><ul><li>Terms of service: who has ‘em and with whom? </li></ul></ul><ul><ul><li>Action plan to overcome roadblocks </li></ul></ul><ul><li>Q&A via Forum calls </li></ul><ul><li>Ongoing research and updates on new developments </li></ul><ul><li>Recommended naming conventions </li></ul><ul><li>Speakers bureau </li></ul>
  7. 7. How to … <ul><li>Participate </li></ul><ul><ul><li>Everyone: </li></ul></ul><ul><ul><ul><li>Join the public wiki </li></ul></ul></ul><ul><ul><ul><li>Comment on Subcouncil blog posts on GovLoop </li></ul></ul></ul><ul><ul><li>Government employees: options above plus </li></ul></ul><ul><ul><ul><li>Join Social Media group on forum.webcontent.gov </li></ul></ul></ul><ul><ul><li>Post to social media community blog on forum.webcontent.gov </li></ul></ul><ul><li>Keep up-to-date </li></ul><ul><ul><li>Read social media materials on webcontent.gov </li></ul></ul><ul><ul><li>Read Subcouncil blog posts on GovLoop </li></ul></ul><ul><ul><li>Follow the Subcouncil on Twitter </li></ul></ul><ul><ul><li>Read ongoing research results on Subcouncil wiki </li></ul></ul>

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