A series of slides that demonstrates my capabilities to enhance the Cincinnati Business Courier's Investment Corner section.

1. November 17, 2010
Cincinnati Business Courier

2. If a picture is worth a thousands words,
then a financial graphic is worth
dollars and cents!
Text can be dull while readers will
drawn to the story of financial data
with graphics

3. • Earnings Quadrant
• Buy/Hold/Sell Horizontal Bar Graphs
• Average Target Price
• Earnings Scorecard Preview
• Earnings Waterfall
• Market Cap Bubble Charts
• Upgrade/Downgrade History
• Stock Report

4. 120.00%
Quadrant 2: Positive
Quadrant 1: Positive Earnings Suprise, Positive
Earnings Suprise, 100.00% CECE 90-Day Earnings Estimate
Negative 90-Day Earnings
80.00%
HI
60.00%
ARTC
LABL
40.00% BKYF
KNDL
Previous Quarter CQB M FITB
Earnings Surprise BGC 20.00%
KR HRC
FFBC
CBB
OCR CTAS
FRS CHE AFG
0.00% SNI CHEV
ASH
PG
-100.00% -80.00% -60.00% -40.00% -20.00% CINF 0.00% 20.00% 40.00% 60.00% 80.00%
VIVO
CVG
-20.00%
ATSG
-40.00%
LCAV
Quadrant 3: Negative
ZOOG -60.00% Quadrant 4: Negative
Earnings Suprise,
Negative 90-Day Earnings Earnings Suprise, Positive
Estimate 90-Day Earnings Estimate
-80.00%
90 Day Earnings Estimate % Change

5. Buy/Hold/Sell Graph
Most Actively Followed Stocks by Wall Street
Analysts
Buy, 2 Strong Buy, 15
PG Hold, 7
Mod Sell, 0
Sell, 0
Strong Buy, 4
Buy, 1
FITB Hold, 15
Mod Sell, 0
Sell, 3
Strong Buy, 6
Buy, 0
SNI Hold, 12
Mod Sell, 0
Sell, 0
Strong Buy, 7
Buy, 2
M Hold, 7
Mod Sell, 0
Sell, 0
Strong Buy, 9
Buy, 0
KR Hold, 5
Mod Sell, 1
Sell, 1
Strong Buy, 4
Buy, 2
BGC Hold, 6
Mod Sell, 0
Sell, 0
Strong Buy, 4
Buy, 1
CVG Hold, 5
Mod Sell, 0
Sell, 1
Strong Buy, 6
Buy, 1
OCR Hold, 3
Mod Sell, 0
Sell, 1
Strong Buy, 2
Buy, 0
CTAS Hold, 7
Mod Sell, 0
Sell, 2
Strong Buy, 7
Buy, 2
ASH Hold, 2
Mod Sell, 0
Sell, 0
Strong Buy, 2
Buy, 1
VIVO Hold, 6
Mod Sell, 0
Sell, 1
Strong Buy, 0
Buy, 1
AKS Hold, 8
Mod Sell, 1
Sell, 0
Strong Buy, 4
Buy, 0
HRC Hold, 6
Mod Sell, 0
Sell, 0
0 2 4 6 8 10 12 14 16
Strong Buy Buy Hold Mod Sell Sell

6. Stock Current Price Percentage to Target Avg Broker Target
CQB 12.96 77% 23
ZOOG 5.94 43% 8.5
SSP 9.17 42% 13
HI 21.59 34% 29
KNDL 9.13 33% 12.17
ASH 49.91 31% 65.25
CBB 2.58 29% 3.33
BKYF 17.55 25% 22
BGC 28.02 25% 34.89
CECE 5.33 22% 6.5
LABL 16.71 20% 20
ATSG 7.19 14% 8.23
FITB 13.05 11% 14.44
M 23.97 11% 26.5
PG 64.31 11% 71.08
FFBC 17.37 10% 19.14
AFG 31.3 9% 34
LYTS 9.25 8% 10
OCR 25.16 8% 27.11
KR 22.75 8% 24.5
CVG 11.45 6% 12.19
AKS 13.26 5% 13.92
HRC 38.91 4% 40.33
CTAS 27.93 3% 28.63
ATRC 8.54 2% 8.75
CHE 61.18 0% 61
SNI 50.5 -2% 49.31
VIVO 23.14 -4% 22.25
CINF 29.91 -6% 28.25
LCAV 6.33 -21% 5

7. Fifth Third Reports
The shares of FITB historically react following earnings…
1-Day 3-Days 5-Days 10-Days
If they beat, the stock reacts 3.30% 0.09% 0.90% 3.34%
If they fall short, the stock reacts -1.32% -3.88% -2.05% 1.29%
If they match, there stock reacts -1.39% 0.97% -0.82% 1.63%
On average, the stock reacts 1.20% -1.01% -0.07% 2.47%
Since 2004, FITB has reported 28 times with 15 beating estimates,
7 falling short and six matching Joe Sunderman Research
Procter & Gamble Earnings
The shares of PG historically react following earnings…
1-Day 3-Days 5-Days 10-Days
If they beat, the stock reacts -0.27% 0.40% 0.41% 0.29%
If they fall short, the stock reacts -1.99% -0.36% -0.38% -1.02%
If they match, there stock reacts -4.32% -1.30% -0.39% -2.29%
On average, the stock reacts -0.75% 0.20% 0.28% -0.03%
Since 2005, PG has reported 25 times with 21 beating estimates,
two falling short and two matching Joe Sunderman Research

9. 1-Day 3-Day 5-Day 10-Day 21-Day
Upgrade 0.60% -0.18% -0.75% 0.27% #N/A
Downgrade -0.73% -0.34% 2.50% 3.02% -0.81%
Initiated 0.10% -1.91% 1.41% -0.46% -2.69%
Initiated -0.31% 1.72% 0.90% 0.48% -0.59%
Downgrade -0.41% 2.21% -1.14% -0.14% 1.17%

11. Stock Report

13. Thanks for your time and consideration!