A pitch on my music video that I will create

2. The name of the track I have chosen to make my
music video for is called ‘Sweet Nothing’ by
local band The Castells.
http://www.youtube.com/watch?v=kZUtq5timIo

3. The genre of the music I have chosen is that of Indie/Alternative. Conventions of
this genre include.

4. Listener Profile
Indie/Alternative Rock
People within the genre of music I have chosen enjoy going out and
spending money on:
Footwear and clothes
Music
Technology such as: cameras, mobile phone, laptops/Macs
92% have the internet 78% use broadband
the average reader spends 8.8 hours per week using the internet
54% enjoy playing on games consoles and watching HD television
The majority watch satellite and Sky TV
Readers agree that extra quality is worth paying for and that it is
important to look well dressed.
Male – 71%
Female – 33%
Average age – 17 – 28 year olds
Working full time – 57.5%
Working part time – 9%
The average readers are in demographics of a b and c 1
Average readers are generally aspirers and succeeders

5. In my music video I will incorporate a mix between performance
and conceptual. It will be filmed in places of random interest, to
give the video a random like feel to it, the performance element
will guide the video to a music related feel also. The performance
element will be filmed inside in a room set up with equipment and
conventions of a performing group. The conceptual part will be
randomised indoors and out. And the people who feature in it will
be the ones who play the roles of the band.