2. 2
“I AM PROUD TO BE AN AMBASSADOR FOR STREET
LEAGUE, WHICH IS ONE OF THE MOST EXCITING,
DYNAMIC AND FASTEST-GROWING CHARITIES IN THE UK”
– ROBIN VAN PERSIE, MANCHESTER UNITED AND HOLLAND
3. Street League delivers a combined
sport and employability programme
across the UK to support unemployed
young people, aged 16 to 24, who face
socio-economic barriers to sustained
employment, education and training.
Since 2010 we have undergone a
dramatic transformation, in both scale
and impact. We decided to work entirely
with young people and to focus on
tackling structural youth unemployment.
Since then, we have grown at 30 to
40% each year – from delivering in
two cities in 2010 to 14 in 2014; from
measuring ‘participation’ to measuring
‘outcomes’ and from generating only
a handful of EET outcomes (young
people moving into employment,
education and training) we are on
course to achieve over 1000 for the
first time in 2015.
We have diversified our income and
last year we won our first Public Sector
contract worth over £1million, while
our commercial income has now
increased to over £1.5million a
year. In 2015 we will launch ‘Street
Step’, a new social enterprise
using dance fitness to reach more
female participants.
Despite all of this the need is still
great. Unemployment might generally
be falling but many thousands of young
people, with no qualifications, are facing
huge socio-economic barriers and are
still out of work. There are still more
than 200,000 young people in the UK
who have been out of work for more
than one year.
Using the incredible power of sport,
Street League and Street Step will tackle
this problem head on.
WELCOME FROM OUR CHIEF EXECUTIVE
Matt Stevenson-Dodd
4. 4
“WE’RE TRYING TO HELP YOUNG PEOPLE OUT OF UNEMPLOYMENT AND ONTO A
CAREER PATH. IT’S GREAT THAT FOOTBALL HAS THE POWER TO ENGAGE YOUNG
PEOPLE AND TO SEE THE SMILES ON THEIR FACES WHEN THE FOOTBALLS COME OUT”
– MICHAEL OWEN, FORMER ENGLAND STRIKER
5. 5
OUR VISION IS AN END TO
STRUCTURAL YOUTH UNEMPLOYMENT
Thanks to an improving economy,
overall unemployment has fallen in the
UK. However we must not let this mask
the real crisis among young people
from disadvantaged backgrounds.
Almost 40% of unemployed people
in the UK are aged 25 or under,
with 201,000 people aged 16 to 24
unemployed for more than a year.*
The number of young people who
are ‘workless’, and have never had
a job, stands at around 700,000
compared to 400,000 between 1994
and 2001.** One of the reasons for
this is because as unemployment
falls, older workers are taking jobs
that previously young people would
have moved into.
Furthermore, youth unemployment
in the UK has been more than
three times higher than adult
unemployment rates for over a decade
– a ratio higher than almost all other
European countries.***
THE SIDE EFFECTS OF YOUTH
UNEMPLOYMENT CAN INCLUDE:
• Low self-esteem
• Physical inactivity
• Obesity
• Mental health issues
• Welfare dependency
• Wage scarring
• Crime
• Substance abuse
“IT IS UNLIKELY THAT EVEN A FULL-BLOWN
ECONOMIC RECOVERY WILL FULLY SOLVE THE UK’S
STRUCTURAL YOUTH UNEMPLOYMENT PROBLEM”
– TONY DOLPHIN, CHIEF ECONOMIST, THE INSTITUTE
FOR PUBLIC POLICY RESEARCH
*Office of National Statistics, Feb 2015
**Labour Force Survey conducted by the Department for
Business, Innovation and Skills (BIS) Dec 2013
***UK Commission for Employment and Skills, Aug 2014
6. 6
“IT IS A GREAT PRIVILEGE TO SEE THE WORK BEING UNDERTAKEN
BY STREET LEAGUE AND TO TALK ABOUT THE POSITIVE EFFECT
THAT THE CHARITY IS HAVING ON YOUNG LIVES”
– OSCAR, CHELSEA AND BRAZIL
7. 7
HOW STREET LEAGUE WORKS
Young people are referred to Street
League by partner organisations, such
as Job Centre Plus or youth offending
teams, or by former participants who
have told their friends to get involved.
Initially, they join us for Street Football
– a two-hour session at the same
time, same place every week. Anyone
who is 16 to 24 and not in work or
education can attend for free. We
talk about life skills, communication,
confidence and teamwork – but most
of all, we play football and have fun.
If a young person consistently
demonstrates the application and
willingness to progress, they will
then be invited to join our 10-week
Academy, which runs Monday to
Thursday with two hours in the
classroom and two hours on the
pitch every day. Participants acquire
qualifications in numeracy, literacy
and employability, and undergo mock
interview and CV-writing sessions with
our corporate partners.
We then provide work placement
opportunities with employers for our
Academy graduates, and stay in
touch throughout the early months
of employment. Last year more than
70% of our graduates moved into
employment, education and training!
STREET FOOTBALL WORK PLACEMENTTHE ACADEMY EMPLOYMENT
8. “I WAS FEELING DEMOTIVATED
AND NEGATIVE ABOUT FUTURE
JOB OPPORTUNITIES – BUT
TAKING PART IN STREET LEAGUE
BROUGHT ME BACK TO LIFE”
– TOM, 22, NOW WORKING AT
DECATHLON
CASE STUDIES
TOM AND DECATHLON
Tom had been signing on for a year before joining
Street League. He impressed Academy staff with
his leadership skills, and his confidence began to
grow. After Decathlon staff visited to talk about roles
at their stores, Tom earned a work placement which
led to a permanent contract. He said: “I was feeling
demotivated and negative about future job opportunities
- but taking part in the course brought me back to life.”
Tom’s manager at Decathlon, Matt, said: “It’s great to
have Tom on board. We are big fans
of what Street League do!”
MATTHEW AND THE FIRE SERVICE
Matthew had been out
of work for over a year
and admitted he had “no
motivation and no focus”
before joining Street
League. During his time on
the Academy programme,
it emerged that he wanted
to work as a firefighter. Our
staff helped him secure
a work placement with
Manchester Fire Service
and later apply for an
apprenticeship. They
9. 9
DYLAN AND JEWSON
Dylan, 17, was uncertain about
what to do after leaving
school. He joined
the Academy,
before
progressing
into a work
placement
with Jewson
in Paisley. He
said: “I’ve learned
a lot about all kinds
of things including health and safety
procedures and the different types
of building products. Plus I really
don’t mind the early starts!” Kenny
Peacock, Branch Manager for
Jewson Paisley, said: “It’s fantastic
to see how the power of football
can inspire young people to think
about various career options. The
construction industry in particular
has many career possibilities
and it is vital that we encourage
and promote these opportunities
and equip a new
generation of workers.”
SAM AND PREMIER INN
Sam, 23, spent seven months looking
for work in South London. He joined
his local Street League Academy,
graduated with flying colours and was
given a work placement at Premier
Inn London Waterloo. He said: “I
would highly recommend Street
League for young people who want to
get back into work and have a good
time along the way. They will back
you 110% from day one!” Rachel
McKeeman, Operations Manager
for Premier Inn London Waterloo,
said: “At Premier Inn we are always
looking for genuine, confident and
committed people to join our team.
Street League have been working
with us to help us recruit for new
team members and play our part
in tackling youth
unemployment across
the UK.”
then continued to support him and
keep applying for alternative jobs, as
he waited for several months for the
application window to open. He was
successful in his application and has
now completed his training. He said:
“I wouldn’t be where I am today if it
wasn’t for the Street League staff who
helped me achieve this.”
10. 10
#ChangeLivesTh
PARTICIPANTS
SUCCESSFULLY
GRADUATED FROM THE
10-WEEK ACADEMY
PROGRAMME
647
40%OF UNEMPLOYED
PEOPLE IN THE UK
ARE UNDER THE
AGE OF 25
201,000PEOPLE AGED 16
TO 24 HAVE BEEN
UNEMPLOYED FOR
MORE THAN A
YEAR
UNEMPLOYED
PEOPLE AGED 16 TO
24 ENGAGED WITH
STREET LEAGUE
DURING 2014
2125 YOUNG PEOPLE WERE
SELECTED TO JOIN
THE STREET LEAGUE
ACADEMY
885
OUR IMPACT IN 2014
YOUNG PEOPLE
ENGAGED WITH WEEKLY
PROGRAMMES SUCH AS
STREET FOOTBALL OR
JOB CLUB
1240
11. 11
hroughFootball
HOW OUR
IMPACT IS
GROWING
553
644
847
1073
1554
20162015201420132012
YOUNG PEOPLE INTO EMPLOYMENT,
EDUCATION AND TRAINING
OF THOSE GRADUATES
PROGRESSED INTO
EMPLOYMENT,
EDUCATION OR
TRAINING
549
UNEMPLOYED YOUNG
PEOPLE PROGRESSED
INTO EMPLOYMENT,
EDUCATION OR
TRAINING DURING
2014
847
EMPLOYMENT
514EDUCATION
213 TRAINING
120
OUR IMPACT IN 2014
A TOTAL OF
MORE THAN
70% OF STREET
LEAGUE ACADEMY
GRADUATES MOVE
INTO WORK AND
TRAINING
YOUNG PEOPLE
PROGRESSED INTO
WORK OR TRAINING
VIA OUR WEEKLY
PROGRAMMES
298
12. “I HAVE LISTENED TO THE YOUNG PEOPLE TALK ABOUT HOW STREET LEAGUE HAS HELPED
THEM GET THEIR LIVES BACK ON TRACK. IT’S INSPIRING STUFF, AND I WOULD ENCOURAGE ANY
YOUNG PERSON LOOKING FOR WORK TO GET IN CONTACT WITH STREET LEAGUE”
– MAX RUSHDEN, SOCCER AM
13. 13
CASE STUDIES
“GETTING THE PLACEMENT MARKED A
TURNING POINT IN MY LIFE. NOW I’M READY
FOR ANYTHING AND EVERYTHING, AND
EXCITED ABOUT THE FUTURE.”
– ANTHONY, 24, NOW WORKING AT HYUNDAI
ANTHONY AND HYUNDAI
Anthony, 24, left school with few qualifications.
He worked in road maintenance and as a
delivery driver before being made redundant in
January 2014. He was out of work for over four
months before joining Street League’s North
London Academy and subsequently securing
a four-week work placement with Hyundai. He
eventually secured a full-time role and now works
with the technical team as a product quality
advisor. Anthony said: “Getting the placement
marked a turning point in my life. It is something
that I had not even dreamed about. Now I’m
ready for anything and everything, and excited
about the future.” Hyundai UK President and
CEO Tony Whitehorn said: “It is vital that we
continue to empower young people, giving them
a greater understanding
and awareness of the skills
required to succeed in today’s
highly competitive job market.”
15. 15
HOW WE HAVE GROWN
SOUTH LONDON
NORTH LONDON
TEES VALLEY
2015
EDINBURGH
DUNDEE
MANCHESTER
NOTTINGHAM
LIVERPOOL
GLASGOW
CLYDE WEST
LANARKSHIRE
AYRSHIRE
BELFAST
LEEDS
SHEFFIELD
BIRMINGHAM
OPENING SOON
NOW OPEN
3
6
10
14
16
2011 2015201420132012
NUMBER OF REGIONS
LONDON
NEWCASTLE
GLASGOW
2011
32
THERE ARE
32 ACADEMY
TEAMS ACROSS
14 REGIONS
96
EACH ACADEMY TEAM
RUNS THREE ACADEMIES
PER YEAR. THAT'S 96
ACADEMIES IN TOTAL
OVER THE NEXT 12 MONTHS, STREET
LEAGUE WILL HELP OVER 1000 YOUNG
PEOPLE FROM DISADVANTAGED
BACKGROUNDS MOVE INTO WORK,
TRAINING AND EDUCATION 1000
16. 16
“I’M PLEASED TO BE PART OF SOMETHING SO POSITIVE, WHICH IS REALLY HELPING
YOUNG PEOPLE GET JOBS. I GREW UP IN A SIMILAR SITUATION TO SOME OF THESE PEOPLE.
YES, THEY ARE DISADVANTAGED BUT AT THE SAME TIME THEY CAN ACHIEVE SOMETHING.
THEY JUST NEED THE CONFIDENCE AND SUPPORT TO ACTUALLY GO AND ACHIEVE IT.”
– DANIEL STURRIDGE, LIVERPOOL AND ENGLAND
17. 17
VENTURE PHILANTHROPY
More than one fifth of our funding comes from Venture
Philanthropy providers, who specifically target the
most impactful and sustainable charities.
GRANT INCOME
Street League is funded by a number of
trusts and foundations, who award grants
based on our ability to help young people
overcome barriers to work.
HOW WE ARE FUNDED
21%
VENTURE
PHILANTHROPY47%
COMMISSIONED
INCOME
16%
CORPORATE
INCOME
2%
DONATIONS
14%
GRANT
INCOME
DONATIONS
Whether it’s buying a Soccer AM t-shirt
or doing a sponsored event, every
pound donated to Street League goes
directly towards helping change lives
through football. Make a donation at
www.justgiving.com/streetleague
CORPORATE INCOME
We are supported by a wide range of companies who see Street League as
an essential partner for their Corporate Social Responsibility programmes.
Sponsoring an Academy unlocks a host of valuable opportunities, from
mock interviews to fundraising football tournaments.
COMMISSIONED INCOME
Street League delivers Academy
programmes commissioned by
a large range of Public Sector
organisations including the
Department of Work and Pensions
(DWP), Skills Development Scotland,
Further Education colleges and local
authorities in England and Scotland.
0
£1m
£2m
£3m
£4m
£5m
2012 2013 2014 2015
ANNUAL TURNOVER
£2.35m
Results for financial years April to March
£2.7m
£3.4m
£4.3m
18. 18
A YEAR TO REMEMBER
IT’S BEEN A GREAT 12 MONTHS AT STREET LEAGUE – HERE ARE SOME OF THE HIGHLIGHTS:
Decathlon, the world’s
largest sports retailer,
commits to providing
kit and equipment to
support Street League
across the UK.
Street League
is awarded the
largest Public
Sector contract
in its history by
Skills Development
Scotland.
Manchester
graduates join
Robbie Savage
and Alan Shearer
for their ‘Battles
of the Backsides’
Challenge for Comic
Relief at Wembley..
Street League graduates
win work placements
with Hyundai after
undergoing interviews
during a football
tournament at
Reading FC’s Madejski
Stadium..
Michael Owen
visits Street
League as
BT Sport’s
Supporters
Club announce
they will fund
our launch in
Sheffield.
FEBRUARY
MARCH
APRIL MAY
MAY
19. 19
Street League’s partnership with Glasgow
Life and Clyde Gateway wins the
Economic Growth category at the 2014
Glasgow City Council Flourish Awards.
Impetus-PEF announces an
additional investment of £600,000
in Street League, taking its total
support since 2009 to £1.7million.
Lee Dixon and Max Rushden
attend our annual Challenge
Victory Cup, organised by
CVC Capital Partners, which
raises £100,000 for Street
League on one night!
Barclays announces
funding for Street
League in three
new cities –
Middlesbrough,
Birmingham and
Leeds.
Plans are announced
for the 2015 launch
of Street Step, which
will use dance fitness
to support more
young women into
work and training.
JUNE
AUGUST
NOVEMBER
DECEMBER
JANUARYSix lucky Street
League graduates
from Middlesbrough
attend the World
Cup, thanks
to FIFA and
streetfootballworld.
JULY
20. 20
www.streetleague.co.uk @Street_League facebook.com/streetleagueuk
England Charity No: 1101313 | Scotland Charity No: SCO38884
Using dance fitness to get
young people into work and
training. Find out more at
www.streetstep.co.uk or
follow @StreetStepUK
Using the power of football
to get young people into work
and training. Find out more
at www.streetleague.co.uk or
follow @Street_League
