This presentation was a part of a semester long, group project to create a social media campaign plan for a local business. My group and I chose to work with the Hangar Cinema in Maryville, Missouri. Check out some of the ideas we came up to increase their engagement!

2. INTRODUCTION
 Who We Are
 Jade Lemmon, Jocelyn Contreras, Gracie Hunziker
 Client
 The Hangar Cinema
 Services
 Movie Theater and Mini Arcade
 Serve Northwest Missouri and surrounding areas
 Event space

3. EXISTING CONTENT

4. EXISTING CONTENT

5. EXISTING CONTENT

6. HANGAR ROADBLOCKS
 Need More Marketing/Promotion
 Freshman and Non-Maryville Residents
 More Engagement with Community
 No Updated Social Media

7. GOALS
Increase social media
engagement by 20%
Increase overall
attendance by 10%
Social Media Campaign Timeline:
January 2019 – May 2019

8. STRATEGIES
1. Keep social mediums up
to date with current
information about the
Hangar
2. Start posting
consistently to update
customers
Update Promote Communicate
1. Promote special events,
upcoming movies, and
additional content
2. Promote hashtags and
creative content
1. Communicate the online
ticket sale and event
booking options
2. Engage with the public
(i.e. messages, replies,
retweets)

9. THEMES FOR TACTICS
Entertainment Convenience Tradition

10. TACTIC #1 - WEEKEND MOVIE REVIEWS
STRATEGY: UPDATE
 Blog Post: Movie reviews at the end of the week
 Keeps the public updated on movies showing
 Encourages other followers to watch a new
movie
By Jade Lemmon

11. TACTIC #2 - #HANGARSNAPSHOTS
STRATEGY: PROMOTE
 Blog Post: The Hangar is officially Instagram-Worthy!
 Promotes the Hangar
 Creates bridge between Hangar & community
 User-generated content
 Links their social media to their website
By Jocelyn Contreras

12. TACTIC #3 - EARLY BIRD GETS THE WORM
STRATEGY: COMMUNICATE
 Blog Post: Early Bird Gets the Worm: How To
Get Your Tickets Online
 Easy instructions
 Non-residents can reserve spot in advance
 Offers convenience
 Perk: beating the line!

13. ADDITIONAL SUGGESTIONS
 Remove the information about the
former restaurant on the website
and social mediums
 Post 4 out of 7 days for best results
 Establish a voice on social media
and interact more