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Jason LaBarbera
Current Methods of Recruiting

        • LinkedIn
        • Career Page
        • Calls
        • Email
        • Post and Pray
Why is this not working?


• Company Messages are EXACTLY the
  Same
• Too Many Opportunities Candidates
• Hate Talking to Recruiters
Where Does the Time Go?
•   Pitching
•   Adding more names (sourcing)
•   Managing Hiring Manager expectations
•   Making excuses
Key to success
• 3 unique videos (series)
• Sent in sequential order
  T,W,Th
• Yield Optimal results

• Final step… automated pitch


    Candidates are engaged and
             informed
Video is better than you (kinda)!!
01

                         30




              150



   No Media     With Media    Touched

20% - 25% Response Rate
When Using Media Properly
Types of Media…
•   Viral
•   Top Tens
•   Personalized
•   General Overview
•   Animation
•   Pitch Automation
Using Media in Today’s Fight for
            Talent




• Increase your Response Rate
• Increase your Engagement
  Opportunities
•Questions?


Hit me up to talk VIDEO Recruiting:
 415.408.8187
jason@sunolgroup.com

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Sgm presentation 1.16.v1.final

  • 1.
  • 3. Current Methods of Recruiting • LinkedIn • Career Page • Calls • Email • Post and Pray
  • 4. Why is this not working? • Company Messages are EXACTLY the Same • Too Many Opportunities Candidates • Hate Talking to Recruiters
  • 5. Where Does the Time Go? • Pitching • Adding more names (sourcing) • Managing Hiring Manager expectations • Making excuses
  • 6. Key to success • 3 unique videos (series) • Sent in sequential order T,W,Th • Yield Optimal results • Final step… automated pitch Candidates are engaged and informed
  • 7. Video is better than you (kinda)!!
  • 8. 01 30 150 No Media With Media Touched 20% - 25% Response Rate When Using Media Properly
  • 9. Types of Media… • Viral • Top Tens • Personalized • General Overview • Animation • Pitch Automation
  • 10. Using Media in Today’s Fight for Talent • Increase your Response Rate • Increase your Engagement Opportunities
  • 11. •Questions? Hit me up to talk VIDEO Recruiting: 415.408.8187 jason@sunolgroup.com