This document discusses using video as an improved recruitment strategy compared to traditional methods like LinkedIn, career pages, calls, emails, and posting jobs. It recommends creating a series of 3 unique videos sent over 3 days to candidates as this yields optimal results. Video results in higher response and engagement rates than non-media approaches. Different types of recruiting videos are outlined. Using video properly in today's competitive talent market can increase response rates and engagement opportunities.

2. Jason LaBarbera

3. Current Methods of Recruiting
• LinkedIn
• Career Page
• Calls
• Email
• Post and Pray

4. Why is this not working?
• Company Messages are EXACTLY the
Same
• Too Many Opportunities Candidates
• Hate Talking to Recruiters

5. Where Does the Time Go?
• Pitching
• Adding more names (sourcing)
• Managing Hiring Manager expectations
• Making excuses

6. Key to success
• 3 unique videos (series)
• Sent in sequential order
T,W,Th
• Yield Optimal results
• Final step… automated pitch
Candidates are engaged and
informed

7. Video is better than you (kinda)!!

8. 01
30
150
No Media With Media Touched
20% - 25% Response Rate
When Using Media Properly

9. Types of Media…
• Viral
• Top Tens
• Personalized
• General Overview
• Animation
• Pitch Automation

10. Using Media in Today’s Fight for
Talent
• Increase your Response Rate
• Increase your Engagement
Opportunities

11. •Questions?
Hit me up to talk VIDEO Recruiting:
415.408.8187
jason@sunolgroup.com