Presented by Jehanne Fabre - April 2014, Jakarta

1. BRIDGE
PUBLIC
AND
PRIVATE
NEEDS
3
study
cases
to
understand
responsibility
of
private
sector
towards
civil
society

2. Video
link:
hGp://www.dailymoKon.com/video/xw4is6_danone-­‐ecosystem-­‐fund-­‐paterniteok_news?start=2

3. Warung Anak Sehat
SOCIAL
ISSUE
=
MALNUTRITION
Double
burden
(stunKng
+
obesity)
growing
fast
bc
of:
-­‐
limited
access
to
affordable
and
healthy
foods
/
snacks
in
the
street
-­‐
lack
of
mother
awareness
on
their
children
nutriKon
needs
CONCEPT
BUSINESS
NEED
Phase
1:
2011-­‐2013
315
k
€
Pilot
Phase
2:
Nov
2013
–
June
2014
65,344€
Scale
up
Phase
2
June
2014-­‐
Dec
2015
153,
970
€
EvaluaOon
Phase
2
Dec
2015
57,
762
€
BUDGET
AND
TIMELINE
We
are
here
-­‐
Strengthen
awareness
on
mum
and
child
nutriKonal
needs
along
the
1000
days
-­‐
Enroll
consumers
into
SGM
journey
thanks
to
first
trial
WAS
provides
nutriKon
educaKon
and
healthy
food
products
to
mothers
and
children
thanks
to
micro-­‐entrepreneurship
program
(trainings
&
micro-­‐credit)

4. Cause
Related
MarkeKng
Bring
nutriKous
products
to
mothers
suffering
from
nutrients
deficiencies
with
SGM
Bunda.
What
we
ado?
-­‐ Educate
mothers
on
impact
of
food
on
health
and
specific
needs
linked
to
the
breas`eeding
and
lactaKng
period.
-­‐
Align
SGM
Bunda
with
the
1,000
days,
especially
regarding
awareness
campaign
-­‐
Stay
more
affordable
than
other
brands
-­‐
Distribute
the
products
in
almost
all
provinces
(except
Papua)
in
30,000
outlets.

5.
Provision
of
micronutrient
packets
for
pregnant
women,
infant
from
6
to
24
months
and
children
from
2
to
5
years
old
Already
experimented
for
market
based
approach
in
distribuKon
of
Micro-­‐Nutrient
Powder
Possibility
of
cost
effecKve
health
and
nutriKon
intervenKon
as
Sarihusada
can
ensure:
-­‐
the
enKre
food
supply
chain
from
supplier
to
distributor.
2
channels
of
distribuKon
are
well
developed
and
can
support
a
quick
implementaKon
of
the
program
(efficacy):
-­‐
tradiKonal
market
-­‐
health
care
faciliKes
(posyandu
and
Puskesmas)
and
Bidan,
network
of
more
than
80,000
midwives
-­‐
Affordability
of
the
product
with
an
effort
level
of
1.72%
to
consume
one
packet
of
MNP
per
day
to
fullfil
100%
of
nutrients
needs.
-­‐
EducaOon
to
NutriOon
materials
availability
with
Ayo
Melek
Gizi
methodology
to
support
consumpKon
behavior
change
-­‐
MarkeOng
with
locally
adapted
message
to
targeted
consumers
-­‐
Mass
media
communicaOon
through
TV
commercials
already
tested
with
high
intenKon
of
purchase