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FOOD SECURITY IN URBAN SLUMS
HULT PRIZE 2013
(SAN FRANCISCO)
BY TEAM SAASTEV
IIT Kharagpur
| ABHISHEK JHA |ANURAAG GUTGUTI...
AGENDA
• Scenario
• Saastev: The Organizational Structure
• Scalability: Franchise Model
• Project Plan
• Sustainability
•...
URBAN SLUMS : A SCENARIO CASE 2013
3
Works
12 hours Earns
$ 2.6/day
Spends
>30% of income
Resorts to Dark
Means for susten...
3 YEARS LATER…
URBAN SLUMS : A SCENARIO CASE 2016
4
Earns
$ 5/day
3 times meal
Access to clean water
Lower Healthcare spending
Cycle of
p...
WHAT BROUGHT ABOUT THIS
CHANGE ?
SAASTEV: ORGANISATIONAL STRUCTURE
SAASTEV (SETUP IN
URBAN SLUMS)
SUPPORT TEAMS
(IT & ANALYST)
FOOD MANAGEMENT
PROGRAMS
MIC...
FOOD MANAGER : CUSTOMER’S POINT OF VIEW
AWARENESS
ACCESSIBILITY
ACCEPTIBILITY
APPROPRIATE
6
FOOD MANAGER : 3-STAGE APPROACH
Need-gap
analysis
Processing
Distribution
 Analyze current Diet pattern and nutrition req...
EXCESS FOOD MANAGEMENT
8
Food
Collection
• Collection of excess food from Parties, Airlines, Cafeterias, grocery
stores, w...
Stuffed food between
wheat bread
PROCESSING
One Machine
(Grinding – Stuffing – Heating)
Shelf Life : 4 Months
Similar to P...
FOOD STORAGE
 Food products (fruits/ vegetables)
stored in a specially designed
structure (named
GEMINUS –(double) OLLA (...
CLEAN KITCHEN FACILITY
Procurement
• Near FOOD MANAGER a kitchen facility would be there
Cooking
• The GoI has a program t...
12
2.5 Billion people lack access to
proper sanitation
1 Billion people lack
access to nutritious food
Yet 5.1 Billion peo...
SMS & MICRO-CREDIT CARD PROGRAM
- Name of all family members
- Their ages
- Medical history
- Mobile number(s)
STEP 1: Reg...
SMS PROGRAM
SMS sent by
subscriber
Filtered data fed to the
nutrient calculator
Nutrients required by
subscriber calculate...
MICRO-CREDIT CARD PROGRAM
Micro-credit card
issued to the slum
dweller
Meena takes the
card and goes for
shopping
Maximum ...
MICRO-CREDIT PROGRAM
Microfinance Institution(MFI) Partnership
and benefits to card holder
Saastev
+
MFI
Micro credit card...
HEALTHCARE: COLLOBORATION WITH PARTNERS
We would provide distribution
channels to our health partners
such as GOONJ
- Sani...
HEALTHCARE AND SANITATION PROGRAM
 80% of diseases in developing
nations are water and sanitation
related
 People from u...
CLEAN WATER DISTRIBUTION
Central Water
System
Distribution
channels
Safe and
healthy slum
dwellers
Portion
allocated to
Sa...
AWARENESS PROGRAM
+
SENSITIZATION
CAMPAIGNS
SOCIAL
MARKETING
“It is not about provision
of facilities, Its about
educating...
AWARENESS VIA GAMIFICATION OF INFORMATION:
- Whenever a person is being registered through our NGO partners an
extension (...
EMPLOYMENT PROGRAM
• Aim:
- To create social capital in terms of providing jobs to
the urban slum dwellers
- Remove ‘Disgu...
MODEL FOR JOB SEARCH THROUGH BABAJOBS
Available
Data
 We have the database of Urban Slum Dwellers in the region of our op...
SCALABILITY: MICRO-FRANCHISE MODEL
 Innovative community generated food bank –”FOOD MANAGER ” : Eg- Lijjat
Papad
 A loop...
FRANCHISE BUILDING
Proportion of country’s
population living in
slums (UN-Habitat Def):
25
Donor
funding
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Idea
Validation At
Hult SF
Background
study and
development
of i...
SUSTAINABILITY
HOW TO
MEASURE?
TARGET MARKET
-Size
- Gap
- Characteristics
- Geography
OPERATIONAL &
FINANCIAL STABILITY
-...
IMPACT AND VALUE
•Information dissemination regarding healthy
diet pattern
•Optimization of Savings
Food
Fortification
SMS...
COST OF ENSURING FOOD SECURITY
• Family of 5- Needs 300 meals a month
• Cost of 1 nutritious meal currently =$0.4
• For a ...
LOOP OF SUSTAINABILITY
Slum
dweller
Mobile
top-ups/
FMCG
products
Income = $ 100/month
Spending = $ 30/month
1 food
points...
TEAM
Anuraag
Gutgutia
University
Major
Mobile
• IIT KGP
• Electrical Engineering
• +91-9547144177
•
- Cofounder, Univect
-...
ACCOLADES & PAST AFFILIATIONS FOR TEAM
32
ADVISORY BOARD
1) Mr Debjeet Sen, MPA, MS
Program Associate, Integrating Early Childhood Development (I-ECD) Project
Mater...
ACKNOWLEDGEMENTS
- ALUMNI NETWORK:
- ORGANISATIONS:
34
SUMMARY
METRIC GUIDING QUESTIONS SOLUTION
FOOD
MANAGER +
MICROCREDIT
FOOD WHEEL+
SANITATION
SMS +
AWARENESS
PROGRAM
FOOD M...
THANK YOU
Q&A?
36
BACKUP SLIDES
• IT TEAM
• ANALYST TEAM
• FINANCIAL SUSTAINABILITY & IMPACT
• TIMELINE FOR OPERATION IN A SLUM
• FOOD COLLE...
IT TEAM: ROLES AND FUNCTIONS
IT Analyst Team
(A group of around
30-40 people per
slum)
Maintenance of SMS
based system and...
ANALYST TEAM
A dedicated team of 200 Analysts working globally for analysis
and geographical mapping of food insecurity in...
ANALYST TEAM
Technologies used by
Analyst Team
Geographic
Information System
Mobile data
collection platforms
such as phon...
FINANCIAL SUSTAINABILITY
- On an average 70% of slum dwellers from one slum user use one kind of a connection
- Fortune at...
FINANCIAL SUSTAINABILITY: BUSINESS MODEL
Customer
FMCG
companies
Telephone
companies
Shop
5% loyalty
reward
5% loyalty
rew...
FINANCING: FUNDS INFLOW
Funds
Inflow
Revenue
SMS based
system –
Mobile
Providers
Credit Card
System –
FMCG Co.
Food/
Healt...
REVENUE CALCULATIONS
• Average family earning monthly = $100/month
• Average urban family spends $15/month on ICT
• And it...
COST CALCULATIONS
• Cost / nutritious meal = $ 0.4
• Saastev gets processed food for free
- Transportation cost = $ 800 /m...
TIMELINE FOR OPERATION IN A SLUM
0 2 4 6 8 10 12
Analyst Team
IT Team
Employment Program
Awareness Program
Food Bank
SMS P...
BUSINESS IMPACT ON THE FRANCHISE
Sole organization start-up phase
With Franchisee
 Easily Replicable
 Faster business sc...
FOOD WHEEL: THE DECISION MAKER
Food compositions Decision maker
Excess Segregated food
Nutritious food
Local Food Item
Mas...
WASTE FOOD COLLECTION
 Develop a Council for weekly/ daily
food waste collection service.
 Truck service could be used f...
WASTE FOOD SEGREGATION
 Use of ‘Smart plastics’ Technique : Detect
change in colour
 Developed by Professor Andrew Mills...
COLLECTED FOOD USAGE
 Food would be segregated into 3 waste
categories:
1. Usable Food
2. Partially Usable Food
3, Unusab...
Meena takes fresh bags
Meena now is rest assured of a healthy
next month of her family
Mobile H2O vendor begins deliveries...
MICRO-CREDIT PROGRAM
Micro Credit
Card Details
Micro Credit
Card Benefits
Partnered with Microfinance Institution (Kiva)
L...
MICRO-CREDIT PROGRAM
Creation of
“Credits”
for Card Holder
Local Currency
Deposition by the
Card Holder
Organizational Job...
m-FOOD MANAGER WORKING
SMS/ Call
by Natha
Past data
checked
Filtered Data fed
to the Nutrient
Calculator
Output 1:
Nutrien...
OPTIMIZATION TECHNIQUE
Objective Function:
• Minimize:
- Cost of (Required nutrients made available through different food...
Reference
1) Starting-Bloc fellow ; Agent of Change by Deccan Chronicle
2) Journal of Nutrition,2001, 131(2S-2) , processi...
Why fortify?
•Preventing up to four out of ten
childhood deaths*
•Lowering maternal deaths by more
than one third**
•Incre...
Fortification of Cereal Flours
62
How much do fortificants cost?
63
Nutrient Cost/RDA
Vit. A (250 CWS) 3000 IU 0.00079$
Vit. D (100 CWS) 200 IU 0.00011$
Vit...
Estimated Fortificant Costs to Reach Nutritional Goals Through
Food Fortification
64
1: Includes processing and storage ov...
Benefit: Or the costs of malnutrition
20982
1441
0
5000
10000
15000
20000
25000
Estimated economic loss
to VMD (US$ mio)
F...
66
Effective fortification is affordable,
ineffective fortification is expensive.
Hult prize presentation on food security in urban slums
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Hult prize presentation on food security in urban slums

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This is the presentation for the UN challenge millenium development goal challenge. This was delivered at the Hult business school, san francisco.
Here we were looking at solving an very important problem of nutrition in urban slums. We had worked out on a novel solution for it which also could have made the model sustainable.

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Hult prize presentation on food security in urban slums

  1. 1. FOOD SECURITY IN URBAN SLUMS HULT PRIZE 2013 (SAN FRANCISCO) BY TEAM SAASTEV IIT Kharagpur | ABHISHEK JHA |ANURAAG GUTGUTIA | GAURAV DAHAKE | ROHIT SHAH | SIDDHARTH VERMA | 1
  2. 2. AGENDA • Scenario • Saastev: The Organizational Structure • Scalability: Franchise Model • Project Plan • Sustainability • Summary, References & Acknowledgements 2
  3. 3. URBAN SLUMS : A SCENARIO CASE 2013 3 Works 12 hours Earns $ 2.6/day Spends >30% of income Resorts to Dark Means for sustenance 200,000,000 such people Vicious cycle of misery
  4. 4. 3 YEARS LATER…
  5. 5. URBAN SLUMS : A SCENARIO CASE 2016 4 Earns $ 5/day 3 times meal Access to clean water Lower Healthcare spending Cycle of prosperity
  6. 6. WHAT BROUGHT ABOUT THIS CHANGE ?
  7. 7. SAASTEV: ORGANISATIONAL STRUCTURE SAASTEV (SETUP IN URBAN SLUMS) SUPPORT TEAMS (IT & ANALYST) FOOD MANAGEMENT PROGRAMS MICRO-CREDIT & SMS PROGRAM HEALTHCARE AND OTHER ALLIED ACTIVITIES EMPLOYMENT PROGRAM AWARENESS DRIVE 5
  8. 8. FOOD MANAGER : CUSTOMER’S POINT OF VIEW AWARENESS ACCESSIBILITY ACCEPTIBILITY APPROPRIATE 6
  9. 9. FOOD MANAGER : 3-STAGE APPROACH Need-gap analysis Processing Distribution  Analyze current Diet pattern and nutrition requirements MAP THE NEED GAP (Analysis of customer requirements) MANAGE THE BACKPACK (Processing & Storage)  Excess food would be collected and appropriately processed  A storage facility would be designed for the same REACH THE CUSTOMERS (Distribution) Via local retail stores and mobile distribution system 7
  10. 10. EXCESS FOOD MANAGEMENT 8 Food Collection • Collection of excess food from Parties, Airlines, Cafeterias, grocery stores, warehouses • Slum dwellers are engaged in collection Food Segregation • Smart Plastic changes color based upon O2 content • Container with such material would indicate freshness of food based upon O2/CO2 content Food Usage • Usable food • Partially usable food • Non-usable food
  11. 11. Stuffed food between wheat bread PROCESSING One Machine (Grinding – Stuffing – Heating) Shelf Life : 4 Months Similar to Potato Chips Shelf Life : 1 day Dehydrated Tortilla Stuffed Tortilla 9 Micronutrients in the form of different flours Excess Segregated Food
  12. 12. FOOD STORAGE  Food products (fruits/ vegetables) stored in a specially designed structure (named GEMINUS –(double) OLLA (pot) ,which acts like a cold storage  Serves as an alternative to store perishable food (Fruits/Vegetables) for longer periods  Can be implemented in every farmer’s house in the form of a pot in between another pot  Provides a source of employment GEMINUS OLLA 10
  13. 13. CLEAN KITCHEN FACILITY Procurement • Near FOOD MANAGER a kitchen facility would be there Cooking • The GoI has a program that distributes foodgrains at 4-8 cents a kg upto 35 kg a month • Slum dwellers can come in and cook their food here. Distribution • Slum dweller can take this clean and safe food back to their home 11
  14. 14. 12 2.5 Billion people lack access to proper sanitation 1 Billion people lack access to nutritious food Yet 5.1 Billion people have a mobile phone!
  15. 15. SMS & MICRO-CREDIT CARD PROGRAM - Name of all family members - Their ages - Medical history - Mobile number(s) STEP 1: Registration of Slum Dwellers (per household) STEP 2: ID Connection to the Micro-credit account - An ID to all family members would be given - A micro-credit card would be given to one women per household - The micro-credit card is tied up with the mobile account STEP 3: Registration complete 13
  16. 16. SMS PROGRAM SMS sent by subscriber Filtered data fed to the nutrient calculator Nutrients required by subscriber calculated Fed to the local server Optimization on server SMS sent to subscriber 14
  17. 17. MICRO-CREDIT CARD PROGRAM Micro-credit card issued to the slum dweller Meena takes the card and goes for shopping Maximum of 4 micro nutrient packets per day at very low cost Vendor updates Meena’s account 15
  18. 18. MICRO-CREDIT PROGRAM Microfinance Institution(MFI) Partnership and benefits to card holder Saastev + MFI Micro credit card holder gets loan for accessories and business 16
  19. 19. HEALTHCARE: COLLOBORATION WITH PARTNERS We would provide distribution channels to our health partners such as GOONJ - Sanitary Napkins - Cheap Contraceptives - Mosquito Repellents 17
  20. 20. HEALTHCARE AND SANITATION PROGRAM  80% of diseases in developing nations are water and sanitation related  People from urban slums pay on average 4-100x more per liter of water  Women and girls spend 1-3 hours each day collecting water  Governments spend $ 16 billion in alleviating water related health ailments 18
  21. 21. CLEAN WATER DISTRIBUTION Central Water System Distribution channels Safe and healthy slum dwellers Portion allocated to Saastev 19
  22. 22. AWARENESS PROGRAM + SENSITIZATION CAMPAIGNS SOCIAL MARKETING “It is not about provision of facilities, Its about educating about these” “1/3rd of all child deaths are linked to under nutrition. Intervening in first 1,000 days will stop its irreversible effects” OTHER SPECIAL PROGRAMS MOBILE EDUCATION MATERNAL PROGRAM SUPPORT PROGRAMMES  Nutrition Related Message on Food packets in Local Language  T-shirts with Slogans at low cost  Door to Door Info by NGO and volunteers  Pre-Recoded Voice System in Rickshaws  Eduation through gamification of information  Special Training for: - Child Nutrition in first 1000 days - Newborn health and care - Preventing disease transfer - Child Delivery  Drug Addiction Removal  Clean Water Provision  Local Industry training: - Tourism in Brazil - Garment Industry(Dhaka)  Cooking Demonstrations EXAMPLE OF MESSAGES ATTACHED WITH SPRINKLES PACKAGING IN DHAKA:  A checklist to remind moms when to feed the child meals fortified with Sprinkles. ‘  The images describe : - Good child care/nutrition practices - Cleaning hands before feeding - Feeding a child food rich in various veggies and fish; - Using an entire pack of Sprinkles to feed a child per day; - Breastfeeding - Not feeding too liquid a porridge to a child; - Not storing food mixed with Sprinkles (the iron in the mix can oxidize and turn the food dark) Source: Integrating Early Childhood Development (I-ECD) Project, Maternal & Child Health/Nutrition, PATH 20
  23. 23. AWARENESS VIA GAMIFICATION OF INFORMATION: - Whenever a person is being registered through our NGO partners an extension (.jar/.apk) file would be installed through which we would have questions at various milestones in a game. Q: What food gives you proteins ? 21
  24. 24. EMPLOYMENT PROGRAM • Aim: - To create social capital in terms of providing jobs to the urban slum dwellers - Remove ‘Disguised unemployment’ - Teach them how to fish in the long run 15 3 13 19 5 4 6 12 23 Day Labourer Nanny Rickshaw puller Sweeper Car driver Domestic Work Small Business Garments Others Employment distribution in Dhaka Slums (in %) Program Direct Employment Allied Activities Job Search Waste Food Collection Awareness Campaigns Construction of ‘Geminus Olla’ Mobile sellers Mobile Water product Pisciculture etc Truck drivers Local Industry SAASTEV 22
  25. 25. MODEL FOR JOB SEARCH THROUGH BABAJOBS Available Data  We have the database of Urban Slum Dwellers in the region of our operation consisting of: Name, Mobile No, Present Occupation, Skill sets, Expected Income range Local Data with Saastev Data provided Babajobs Team feeds data into their ‘Job Search Server’ Analyst Team: Categorisation (Based on Skills , Location and expected salary) Job Results Returned for each applicant SMS Sent to the Shortlisted regarding the job by Saastev (A mail also sent to Saastev Job Server for Reminder) (Select Candidates for each job) (Interview, Verification and Hire) 23
  26. 26. SCALABILITY: MICRO-FRANCHISE MODEL  Innovative community generated food bank –”FOOD MANAGER ” : Eg- Lijjat Papad  A loop of self-sustainability through revamped ICT infrastructure ( m-FOOD MANAGER )  Innovative employment channel by use of job-listing networks Eg: Babajobs Global Partnerships with FMCG & Telecom Co. Backend for m-FOOD MANAGER (IT & Analyst support) Customer Acquisition Support Partnership with job-listing networks globally NOVELTY: BENEFICIARY AGREEMENT:  Easily Replicable  Faster business scalability  Long run profitability  Massive social impact BUSINESS IMPACT: 24
  27. 27. FRANCHISE BUILDING Proportion of country’s population living in slums (UN-Habitat Def): 25
  28. 28. Donor funding Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Idea Validation At Hult SF Background study and development of innovative solutions Pilot on a slum of 5K Business model fine tuning Launch in 5 slums Franchise launch Feedback Launch of water purification Program for maternal health and childcare 2013 Idea gestation, Business model fine tuning Pilot, Market testing, collaboration Member reg SMS setup FOOD MANAGE R launch Beta launch Additional programs Scalability Dec PROJECT PLAN FOR 2013 26 US $ 1m
  29. 29. SUSTAINABILITY HOW TO MEASURE? TARGET MARKET -Size - Gap - Characteristics - Geography OPERATIONAL & FINANCIAL STABILITY -Covering Costs - Breaking Even - Generating Surplus RIGHT TEAM MIX -Good Business Sense -Experienced advisors - Visionary - Local Knowhow VALUE AND IMPACT - Social Capital - Reach - Promote Talent pipeline - Business Enterprise Social Enterprise Goal Profit Making Creating Social Capital More than gaining profit out of the business, social entrepreneurs aim to provide people a source of income and teaching them how to fish for themselves in the long run. - The Skoll Foundation - ~ 200 million people living without near world’s cities - Lack of access to nutritious , safe and affordable food - Model can be easily replicated across geographies (Franchise Model) 27
  30. 30. IMPACT AND VALUE •Information dissemination regarding healthy diet pattern •Optimization of Savings Food Fortification SMS Based Program •Improve the Cost Benefits Ratio •Improve productivity and lower health care system costs •Linking the Slum Dwellers to the available job opportunities •Ecosystem to enable them fish in the long run Employment Program •Effective utilization of the excess food •Making nutritious food accessible and affordable to all Food Manager •Concept of food credits to engage them in community welfare •Creating a right value chain Micro-credit Program •Information dissemination regarding the healthy diet pattern •Provision of clean drinking water Health Care & Sanitation Cost per person per year in IRON fortification through cereals $.12 Productive work associate with anemia (with light work/heavy/others) 5% / 17% / 4% Per Capita GDP $ 430 Population in anemia 37% Per capita productivity loss US $ 4.04 Cost benefits ratio 1:8 Cost Benefits Ratio: Perceived benefits for Iron- Illustration by World Bank Productivity loss = 4% * Wage share in GDP* Per capita GDP * Pr(anemiaNL) + 17% * Wage share in GDP* Per capita GDP * Pr(anemiaHL) + 1% * Wage share in GDP* Per capita GDP * Pr(anemiaLL) Source: ‘Guidelines on Food fortification with Micronutrients’- World Bank and FAO “”Nutrition-specific interventions will only reduce global stunting by one third, the remaining will need to be tackled through nutrition sensitive development” – DFID In Ethiopia, 4,300 sets of counselling cards in three local languages were distributed to the health facility by IYCN 195 million children under five years of age are chronically malnourished because of long-term exposure to a poor diet and repeated infection. 28
  31. 31. COST OF ENSURING FOOD SECURITY • Family of 5- Needs 300 meals a month • Cost of 1 nutritious meal currently =$0.4 • For a family that is about = $ 120/month ( > income) • Total meals for Saastev to prepare/day = 10*1000 • Cost of ensuring nutritious meals in a slum= $3600 – Labor cost (transportation, packaging and distribution) = $ 1500/month – Nutrition expert cost - >$ 800/month – Packaging cost = $ 300/month – Micronutrient cost = $ 1000/month Cost of ensuring nutritious meals for 1 family at Sastev = $ 3.6/month/family 29
  32. 32. LOOP OF SUSTAINABILITY Slum dweller Mobile top-ups/ FMCG products Income = $ 100/month Spending = $ 30/month 1 food points = 1 meal 42% expenditure recovered FMCG/ telecom companies share5% profit $30*0.05 = $1.5 We retain their consumers Spending on FMCG/ Food increases Income Sastev gets sustainable Gets 30 loyalty food points 30
  33. 33. TEAM Anuraag Gutgutia University Major Mobile • IIT KGP • Electrical Engineering • +91-9547144177 • - Cofounder, Univect - Author of Change, NSEF Lead, Analyst & ITResponsibility Abhishek Jha • IIT KGP • Electrical Engineering • +91-9547890926 • - Project lead, Blood Ace - Cofounder, EFTY Lead, Waste Management Rohit Shah • IIT KGP • Electrical Engineering • +91-9046669110 • - Product developer with Schneider Electric - 2 patents in Energy Lead, FOOD MANAGER and m-FOOD MANAGER Gaurav Dahake • IIT KGP • Industrial Engineering • +91-9775550519 • - World’s top 100 Innovator , Moscow Lead , Employment Prog Siddharth Verma • IIT KGP • Electronics Engineering • +91-9547825319 • Lead, Microcredit - Cofounder, Univect - Fellow, Waste to Watts 31
  34. 34. ACCOLADES & PAST AFFILIATIONS FOR TEAM 32
  35. 35. ADVISORY BOARD 1) Mr Debjeet Sen, MPA, MS Program Associate, Integrating Early Childhood Development (I-ECD) Project Maternal & Child Health/Nutrition PATH, Kenya 2) Mr. Ram Krishnaswamy Managing Director of Novo Design Concepts Pty Ltd, Retd. Managing Director, Noise Control Australia Pvt. Ltd 3) Prof Dhrubes Biswas Professor of Electronics and Electrical Communication Engineering, & Head, School of Engineering Entrepreneurship, IIT Kharagpur Prof-in-Charge of Incubation and Entrepreneurship, & MD, STEP 4) Mr. Suvrat Bafna Food Technologist, United Nations World Food Program, Ethiopia 5) Yashveer Singh Co-Founder and Director, NSEF Starting-Bloc fellow ; Agent of Change by Deccan Chronicle 33
  36. 36. ACKNOWLEDGEMENTS - ALUMNI NETWORK: - ORGANISATIONS: 34
  37. 37. SUMMARY METRIC GUIDING QUESTIONS SOLUTION FOOD MANAGER + MICROCREDIT FOOD WHEEL+ SANITATION SMS + AWARENESS PROGRAM FOOD MANAGER FOOD MANAGEMENT EMPLOYMENT PROGRAM SOLUTION FOOD MANAGER + MICROCREDIT FOOD WHEEL+ SANITATION SMS + AWARENESS PROGRAM FOOD MANAGER FOODMANAGE MENT EMPLOYMENT PROGRAM SAASTEV JOIN HANDS WITH US 35
  38. 38. THANK YOU Q&A? 36
  39. 39. BACKUP SLIDES • IT TEAM • ANALYST TEAM • FINANCIAL SUSTAINABILITY & IMPACT • TIMELINE FOR OPERATION IN A SLUM • FOOD COLLECTION • SMS & MICRO-CREDIT
  40. 40. IT TEAM: ROLES AND FUNCTIONS IT Analyst Team (A group of around 30-40 people per slum) Maintenance of SMS based system and apps. •Maintain and add new apps for slum dwellers Database Management •Maintain and update database of slum dwellers to be used by Food Credit Card system Online management •Keep the organisation active online •Keep track of all kinds of donations etc. from NGOs, govts. etc. Service Provider •Cater to all kinds of calls and doubts from slum dwellers
  41. 41. ANALYST TEAM A dedicated team of 200 Analysts working globally for analysis and geographical mapping of food insecurity in Urban Slums Analysts (collect, manage and analyse data) Work closely with national government, UN partners and NGOs Type of Data to be Collected 1.Demography Mapping 2. Assess Food Needs during Emergency Conditions +Nutritional Analysis 3. Employment related Data
  42. 42. ANALYST TEAM Technologies used by Analyst Team Geographic Information System Mobile data collection platforms such as phones, tablets and personal digital assistants Forecast and response analysis
  43. 43. FINANCIAL SUSTAINABILITY - On an average 70% of slum dwellers from one slum user use one kind of a connection - Fortune at the BOP is a reality when tied with appropriate financial innovation
  44. 44. FINANCIAL SUSTAINABILITY: BUSINESS MODEL Customer FMCG companies Telephone companies Shop 5% loyalty reward 5% loyalty reward Saastev Shares 5% profit Shares 5% profit Helps retain consumer
  45. 45. FINANCING: FUNDS INFLOW Funds Inflow Revenue SMS based system – Mobile Providers Credit Card System – FMCG Co. Food/ Healthcare Products – Retail Stores Mobile Selling of Water Packets Charity/ Donations NGOs Govt. Agencies Farm Houses 40%60%
  46. 46. REVENUE CALCULATIONS • Average family earning monthly = $100/month • Average urban family spends $15/month on ICT • And it spends about $ 15/month on personal care, food, personal care items from FMCG etc. • They get 30 credits for dollar 30 worth of buying. • And Saastev gets $ 30*0.05 = $1.5 /month from every household. • So we are able to generate half of the revenue from food. • Other would be generated from donations and • In future there would be an increase in spending in ICT and personal care which would make the system more sustainable.
  47. 47. COST CALCULATIONS • Cost / nutritious meal = $ 0.4 • Saastev gets processed food for free - Transportation cost = $ 800 /month/Slum(of 5000) (20 kg/person/hour) • Need 8 such people for transporting 1200 kg of food for thousand households for 2 times a day to food repository and back.) Cost of them = 8*($ 100) - Food distribution according to nutrition = $1.6K - Packaging = $ 0.01 packet = $ 300 / month - Packaging laborers = $ 500/month Total cost = $ 3200/month = $ 3.2/ month/family for no profit no loss
  48. 48. TIMELINE FOR OPERATION IN A SLUM 0 2 4 6 8 10 12 Analyst Team IT Team Employment Program Awareness Program Food Bank SMS Program Waste Management MC Card System Water Purification System Month OPERATION STRUCTURE IN A SLUM
  49. 49. BUSINESS IMPACT ON THE FRANCHISE Sole organization start-up phase With Franchisee  Easily Replicable  Faster business scalability  Long run profitability  Massive social impact Time OrganizationGrowthCurve
  50. 50. FOOD WHEEL: THE DECISION MAKER Food compositions Decision maker Excess Segregated food Nutritious food Local Food Item Mass in Kg Food Ingredients Calculator Segmented with constraints of need, technology and cost of preservation, life time of preservation From map the need gap : Demand of food composition for various target segments like General male-female , patients and special cases like pregnancy
  51. 51. WASTE FOOD COLLECTION  Develop a Council for weekly/ daily food waste collection service.  Truck service could be used for waste collection and people can be employed from the same slum.  Recycling credits could be given as a direct financial incentive to encourage more recycling and reduce the amount of rubbish to be sent to landfill.
  52. 52. WASTE FOOD SEGREGATION  Use of ‘Smart plastics’ Technique : Detect change in colour  Developed by Professor Andrew Millsat Strathclyde University.  Utilizes a color-based oxygen indicator to show when oxygen has got into the pack  Also possible to control its recovery once the package is opened to create a 'consume-within' indicator  For the smart oxygen-sensitive plastics a semiconducting material, titanium dioxide is used
  53. 53. COLLECTED FOOD USAGE  Food would be segregated into 3 waste categories: 1. Usable Food 2. Partially Usable Food 3, Unusable Food  Reusable food can be used under the recycling and reusable credit system.  Unusable part can be used to produce biogas (heat and energy) in incineration plants or manure in fertilizer factories.
  54. 54. Meena takes fresh bags Meena now is rest assured of a healthy next month of her family Mobile H2O vendor begins deliveries Meena gives him used bags subscription card Her subscription allots her 5 bags/day for 6 months Vendor updates Meena’s account The circle of clean water
  55. 55. MICRO-CREDIT PROGRAM Micro Credit Card Details Micro Credit Card Benefits Partnered with Microfinance Institution (Kiva) Loan for accessories such as "solar cooker” Loan benefits only through credit rating screening process for guaranteed returns Discounted Food Purchase from partner "Retail Stores” Act as a virtual bank for currency storage Issued preferably to women of the household Details of card holder(name, phone number) stored in database Maximum of say X number of people can be supported on one card issued
  56. 56. MICRO-CREDIT PROGRAM Creation of “Credits” for Card Holder Local Currency Deposition by the Card Holder Organizational Job Credits Local Currency Deposition through any kind of external donations Regular Food Discount Cupons Food Credits (Partnership with Telecom provider) Recycling Credits(Promote reuse and recyclye)
  57. 57. m-FOOD MANAGER WORKING SMS/ Call by Natha Past data checked Filtered Data fed to the Nutrient Calculator Output 1: Nutrients of Each type Required for Natha Output 1 is fed to the local server Optimization on server SMS Sent to Natha - ID and budget sent - Specific disease if any mentioned - Last 7 days food and nutrients - Occupation - Cultural identity - Location - Budget - What to buy - Where to buy - Maintained by IT team - Contains info: * Food * Calorie content * Price in local market - Adopted from the Australian Ministry of Health website
  58. 58. OPTIMIZATION TECHNIQUE Objective Function: • Minimize: - Cost of (Required nutrients made available through different food/diet options) • Subject to the following constraints: - Cost for purchasing <= The budget by the inquirer - Food suggested non-allergic to specific disease - Suggested food quantities are in integer/respective weight values - Occupation - Cultural identity and food preference - Location
  59. 59. Reference 1) Starting-Bloc fellow ; Agent of Change by Deccan Chronicle 2) Journal of Nutrition,2001, 131(2S-2) , processing methodology : 604S – 614S 3) National Nutrient Database for Standard Reference Release 25 , National Agriculture Library 4) Alzamora SM, Tapia MS and López-Malo A (2000)Minimally processed fruits and vegetables: fundamental aspects and applications Springer, Page 266. ISBN 978-0rld -8342-1672-3. 5) Food waste collection service leaflet, Government of Norwich 6) Mobile Innovations that are Changing India and the World, Brindaa Lakshmi K | October 28, 2012 7) Not Just a Piece of Cloth Sept 2011, Goonj 8) How about a job portal for maids, drivers or aayahs, Priyanka Golikeri 9) Evans, Lisa. "The Advent of Mechanical Refrigeration Alters Daily Life and National Economies Throughout the World". 10)Source:State of Food Insecurity in the World,FAO, 2012 11)Focus on woman , World Food program 60
  60. 60. Why fortify? •Preventing up to four out of ten childhood deaths* •Lowering maternal deaths by more than one third** •Increasing work capacity up to 20%** •Improving population IQ by 10-15 points*** 61 TheMicronutrientInitiative,2004. *Derives mainly from Vitamin A **Derives mainly from iron nutrition ***Derives mainly from iodine sufficiency
  61. 61. Fortification of Cereal Flours 62
  62. 62. How much do fortificants cost? 63 Nutrient Cost/RDA Vit. A (250 CWS) 3000 IU 0.00079$ Vit. D (100 CWS) 200 IU 0.00011$ Vit. E (50% CWS) 22.35 IU 0.00250$ Thiamin 1.2 mg 0.00004$ Riboflavin 1.3 mg 0.00005$ Pyridoxine 1.3 mg 0.00005$ Niacin 16 mg 0.00026$ Folic Acid 400 µg 0.00008$ Vitamin B12 2.4 µg 0.00010$ Vitamin C 90 mg 0.00257$ Fe (FeSO4 x 1H2O) 8 mg 0.00008$ Total 0.00662$ Male RDA
  63. 63. Estimated Fortificant Costs to Reach Nutritional Goals Through Food Fortification 64 1: Includes processing and storage overages. Source: Modified from Omar Dary A2Z- 18 Sept. 2007 Women Nutritional Cost EAR Goal per person1 (mg/day) (% EAR) (US$/year) Calcium Solid-Food 833.333 60 0.584 Iron-NaFeEDTA Flour 13.243 80 0.193 Vitamin E Dry Food 6.250 60 0.162 Vit. C Beverage 34.615 40 0.142 Vit. A Flour or sugar 0.357 80 0.087 Iron-electrolytic Flour 40.524 80 0.045 Vit. A Oil 0.357 80 0.031 Vitamin D Dry Food 0.005 80 0.028 Vit. B-3 (Niacin) Flour 10.769 40 0.021 Zinc Flour 8.167 80 0.020 Vit. B-12 Flour 0.001 80 0.014 Vit. B-9 (Folate) Flour 0.188 80 0.015 Vit. B-2 Flour 0.917 60 0.009 Vit. B-6 Flour 1.083 40 0.008 Vit. B-1 Flour 0.917 40 0.005 Iodine Salt 0.107 100 0.002 Micronutrients Vehicle
  64. 64. Benefit: Or the costs of malnutrition 20982 1441 0 5000 10000 15000 20000 25000 Estimated economic loss to VMD (US$ mio) Fortification cost (US$ mio) 65 Based on the UNICEF/MI publication: “Vitamin & Mineral Deficiencies: A global damage assessment report, 2004 Fortification Cost: 100% coverage at 50% daily requirement of A, B1, B2, PP, B12,I + 100% of FA and Fe
  65. 65. 66 Effective fortification is affordable, ineffective fortification is expensive.

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