Social Media has become a major part of their marketing strategies for brands/ businesses, and Twitter is one of those famous social media platforms. When working on social media, the work isn’t just limited to posting consistently. Ofcourse consistency is important but do you think it’s enough? Building a great social media marketing strategy includes keeping a track of your followers, followers insights, interaction with followers, staying updated with competitors, and much more! To know if your efforts are really giving a positive outcome?

1. Twitter Audit – Everything you need to know
Social Media has become a major part of their marketing strategies for brands/ businesses, and
Twitter is one of those famous social media platforms.
When working on social media, the work isn’t just limited to posting consistently. Ofcourse
consistency is important but do you think it’s enough?
Building a great social media marketing strategy includes keeping a track of your followers,
followers insights, interaction with followers, stay updated with competitors and much more! To
know if your efforts are really giving a positive outcome?
What is Twitter Audit?
Analyzing the followers base and performance over a period of time to identify followers qaulity,
followers growth stats and detailed analytics is known as Twitter Audit.
Benefits of Twitter Audit
• You will get an overview of your strategies whether it has worked for you or failed, you can
bring improvements in it or think of new things that provided more good results.
• Check your followers growth rate, identify what makes more people follow you or unfollow
you.
• Identify inactive followers – Inactive and ghost followers can decrease your engagement
rate and account reach this is why it is important to get rid of inactive followers.
• Identify fake followers – The practice of buying followers has been going on for years now
but what users don’t understand is you can NOT buy real followers. On buying followers
users get spam, fake accounts which are automated and really won’t indulge with your posts.
Social media platforms have also started to ban fake accounts and accounts with fake
followers.
So, it is important to identify fake followers from your account and get rid of them!
How Do I Do a Twitter Audit
FollowerAudit, a Twitter followers tracking tool will do all the work for you.
Followeraudit have all the features that you will need in runnin a Twitter Audit.
Features -
Find fake followers – Identify fake followers from your or any other public Twitter account and get
a list of all the fake account from which you can get rid of all the fake followers from your account.
Find Inactive followers – Get a list of all the inactive/ ghost accounts in your followers list (or any
other public Twitter account’s followers list.
Get rid of them and improve you performance.

2. Track followers growth – Tracking followers growth is really important as it is way of tracking
your performance and how your followers are reacting to it by analyzing followers growth and
followers lost.
Detailed followers analytics – Get detailed followers analytics like last tweet date of followers,
most followed follower, etc. And identify your most loyal followers.
Track unfollowers – As much as tracking followers growth is important, keeping a track of
unfollowers and identify who unfollowed you is also important. Identify who unfollowed you and
unfollow them back if you are still following them.
Followeraudit allows you to track any other public Twitter account (your competitors) which
features not many tools have.
Is Twitter Audit safe?
Yes, Twitter audit is safe. Infact, Twitter audit is actually a must-do step for big accounts, it gives an
over view of your performance which you won’t get just by tweeting daily.
Having lots of fake or inactive accounts and putting wrong efforts is more harmful for your account.
Step by Step Guide to Twitter Audit.
Visit followeraudit,
Login with your Twitter account,
Enter the username of the account whose audit you want to run,
Click search.
In few minutes audit report will be published for you. You can use all the features of this tool if you
are a subscribed member to it.
For other it offers audit of any random 5000 followers. To audit more than 5000 you will have to
upgrade to it’s plan.
Conclusion
Twitter audit is an important step which needs to be included in your Twitter marketing strategies.
Happy Auditing.