In the second of my sessions at VMworld 2017 I was joined by Jim Millard and Matt Crape, fellow Veeam Vanguards to talk about the realities of joining Influencer Programs.
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
VMworld 2017 vBrownBag: Influencer Programs: It’s Not Just Free Licenses
1. VMworld 2017 – vBrownBag Tech Talk
Jim Jones @k00laidIT
Jim Millard @millardjk
Matt Crape @MattThatITGuy
#VMTN6700U
Influencer Programs:
It's Not Just Free
Licenses
2. Disclaimer
The information in this presentation is intended to outline our general product direction and should not
be relied on in making a purchasing decision. It is for informational purposes only and may not be
incorporated into any contract.
• This presentation may contain product features or functionality that are
currently under development.
• This overview of new technology represents no commitment from
VMware to deliver these features in any generally available product.
• Features are subject to change, and must not be included in contracts,
purchase orders, or sales agreements of any kind.
• Technical feasibility and market demand will affect final delivery.
• Pricing and packaging for any new features/functionality/technology
discussed or presented, have not been determined.
• This information is confidential.
3. CONFIDENTIAL 3
Matt Crape – IT Manager
@MattThatITGuy / 42u.ca
VMware vExpert, Veeam Vanguard, Tintri Experts, ioPRO
Jim Jones – Senior Network Administrator
@k00laidIT/ koolaid.info
VMware vExpert, Veeam Vanguard
Jim Millard – Consulting Engineer
@millardjk / blog.millard.org
VMware vExpert, Veeam Vanguard
4. Topics
• What is a Influencer Program
• Types of Programs
• Influencer Program Misconceptions
• Benefits of Membership
• How to Become an Influencer
4
Editor's Notes
Talking points:
What is an Influencer Program
Types of Programs
Traditional (vExpert, Veeam Vanguard, etc.)
Open Programs (ioPro, VMware Code, etc)
Non-vendor Specific (TechFieldDay)
Influencer Program Misconceptions
Yes you can become a member
Membership is not the end game
Being a shill for a company
Benefits
Common benefits (licenses, swag, NDA / Embargo content, beta program invites)
Premium benefits (people: peers, product managers, C-level execs; conference passes, trips, etc.)
How to become an influencer:
speak at events (VMUGs, vBrownBag)
Blog
have an opinion and post it (forums, etc.)