A Love Story: Affiliate Marketing and SEO

1. A LOVE STORY:
AFFILIATE MARKETING
AND SEO
KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

2. HELLO!
I am Kayleigh Lauzon
People are my passion.
Let’s connect on LinkedIn at
in/kayleigh-lauzon/
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3. “Being able to connect and
combine nonobvious ideas
and objects is essential for
innovation and a key part
of the creative-thinking
process.
- Tina Seelig, Fast Company
3 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

4. 4 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON
Unuseless Inventions - Chindōgu
Literally translated,
chindōgu means
unusual tool.

5. Unuseless Inventions - Chindōgu
5 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

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7. 84% of Americans
are shopping for something - right now
14.3% of retail
sales made online in 2018
$3 trillion globally
anticipated online sales in 2019
7 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

8. Customer Journey Phases
Before
Customers begin their
journey from any
number of touchpoints,
such as a search,
seeing a post on Social,
word of mouth, or even
a third party email.
During
The research phase of
a purchase is more
critical to consumers
than ever. “Best”
searches have
increased by 80% in
two years.
After
Returns aren’t the only
reason to revisit.
Consumers are
researching “how to use”
or “care for” product
searches well after
receipt of the order.
8 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

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10. Touchpoints Should be...
▪ Appropriate
▪ Meaningful
▪ Relevant
▪ Endearing
Similar to courting a new partner, users anticipate
an optimal interaction.
10 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

11. 14% more new customers
credited to affiliate channel growth
+27% higher AOV
overall larger cart size and spend
3% more frequent
recurring purchases from these users
11 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

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13. Expand Your Audience
13 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

14. Customer Response to Coupons
14 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

15. The Newlyweds
She said yes! From the big day to
planning the showers to travel for their
guests, plus everything in-between,
this couple is about the endure
countless new adventures - customer
journeys.
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16. Opposites Attract - Cross Pollinate
Workout
Gear
The Big Day Travel Plans
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...etc.KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

17. Opposites Attract - Cross Pollinate
17 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

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19. SEO Content
Create content to draw awareness to other
industries to verbally tie together additional
touchpoints.
Wedding Planning > Workout Gear > Travel
Curated Content
Affiliate Links
Personalize affiliate links per publisher to
retarget your audience by linking to your
curated SEO content.
The Knot | Charity Miles | The Points Guy
19 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

20. STUDENTS
An Annual Pattern
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21. 56.6 million
public school students
9.5 million
1+ hours from home
16.9 million
US college students
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School Calendars are among
the most predictable annual
patterns. Capitalize on the
repetition and cater to your
audience!
KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

22. Annual Needs for Students
Fashion
Students have been Pinning
their First Day of School outfits
all summer.
Extra Curriculars
Dance class, football teams,
decathlon, DECA, and other
out-of-school activities.
Moving / Housing
Dad got a new job and the
family is relocating. On-campus
housing is off-limits.
Parent Meetings
Parent-Teacher conferences
and Family Weekend are
quarterly/semesterly.
Technology
New iPads for class are
approved. Scientific calculators
and laptops need purchasing.
Beauty
Good hygiene is critical.
Cologne and makeup have
become a necessity.
22 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

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24. Personalize Your Customer’s Journey
▪ Emulate common phrases from your content in
affiliate links
▪ Build personalized pages to allude to a custom
experience
▪ Chindōgu your marketing campaign
▪ Think outside the box!
24 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

25. “Thank You
...Cheers!
25 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON