20. @AshleyMadhatter @AshleyMadhatter
Topic Ideation
New Topic Ideas From Questions:
• What are some ways to bake frozen pork chops? >>
60-Minute Baked Frozen Pork Chop Recipe
• How to cook boneless stuffed pork chops? >>
Boneless Stuffed Baked Pork Chop Recipe
• Which is healthier: pork chops or baked chicken? >>
High Protein, Low Fat Baked Pork Chop Recipe
22. @AshleyMadhatter @AshleyMadhatter
Topic Ideation
New Topic Ideas From What’s Been Done… #JUICY
• What are some ways to bake frozen pork chops? >>
60-Minute Baked Frozen Pork Chop Recipe That’s Actually Juicy
• How to cook boneless stuffed pork chops? >>
Juicy, Boneless Stuffed Pork Chop Baked Recipe
• Which is healthier: pork chops or baked chicken? >> High Protein,
Low Fat, Juicy Baked Pork Chop Recipe
27. @AshleyMadhatter
@AshleyMadhatter
@AshleyMadhatter @AshleyMadhatter
Data Columns:
URL → Competitor URL
Page Title → Competitor page title
Topic → Focused keyword
Volume → Keyword volume
Wordcount → Article's or page's total wordcount
Backlinks Data → Referring domains and backlinks
Similar URLs on *Client Site* → Links to similar
articles on the client's site (if any).
29. @AshleyMadhatter
@AshleyMadhatter
@AshleyMadhatter @AshleyMadhatter
Most Important Column =
Recommendations
• New topic ideas the competitor has
published that you don’t, YET
• How to update an existing article based on
competitor’s tactics
• Or identify topics you’re outperforming the
competition with - publish more like this!
44. @AshleyMadhatter @AshleyMadhatter
1. RePublishing Content
B l o g P o s t
S o c i a l
M e d i a
E m a i l
N e w s l e t t e r
Publishing the same piece of content
but updating the info, images, or some
of the content and redistributing it.
45. @AshleyMadhatter
@AshleyMadhatter
@AshleyMadhatter @AshleyMadhatter
Ways to RePublish
Your Content
✓ Re-write paragraphs that are either too long or don’t include
information that is relevant // answers a question clearly
✓ Add the primary keyword in the first 100 words and mention
the keyword in 1-2 sub-headings (don’t over-optimize!)
✓ Add a descriptive image alt text (don’t over-optimize!)
✓ Add bullet points and cut long paragraphs
✓ Add internal links to your relevant content, such as side-dishes
✓ Refresh your meta description
✓ Bump up the updated post to the front page of your blog or
as a featured post
46. @AshleyMadhatter @AshleyMadhatter
B l o g P o s t
A u d i o
I n f o g r a p h i c
Using the same topic, publishing a new
piece of content around the same
concept - but in a new content medium.
2. ReCycling Content
47. @AshleyMadhatter
@AshleyMadhatter
@AshleyMadhatter @AshleyMadhatter
Ways to ReCycle
Your Content
✓Identify your top performing content, both in Google Analytics
and via social media
✓ Add the topics to your topic calendar
✓ Create more content around this topic, but in new formats:
✓ Instagram reel into a blog post
✓ Blog post into an Instagram reel or longform video
✓ 30-second video into a 3-minute video
✓ Blog post into audio that can be listened to while cooking
✓ Measure it’s success + repeat or try again
49. @AshleyMadhatter @AshleyMadhatter
Wait at least 2 weeks before
republishing a new take on the
original content piece.
Give Google a chance to look
around and provide you metrics
to compare against.
52. @AshleyMadhatter
@AshleyMadhatter
@AshleyMadhatter @AshleyMadhatter
Are All the SEO
Elements in Place?
✓ Title (contains focused keyword)
✓ Meta description (contains focused keyword)
✓ Headers
✓ Content (contains the focused keyword in the introductory
paragraph, main content, and conclusion)
✓ Alt text for images
✓ Interlinks (for relevant posts / content)
53. @AshleyMadhatter
@AshleyMadhatter
@AshleyMadhatter @AshleyMadhatter
Is the Article User-Friendly?
✓ Are your headings and subheadings clearly organized?
✓ Does the content provide clear instructions?
✓ Do you have social sharing enabled?
✓ Can the content keep the reader’s attention?
✓ Are images used to show details of each step or process?
✓ Have you written a similar post on the topic before?
✓ Is the content using too much passive voice, complicated phrases,
or filler words?
✓ Is the content free from spelling or stylistic issues?
✓Does the content have an excessive amount of ads that distract from
or interfere with the main content?
✓ Does content display well for mobile devices when viewed on them?
54. @AshleyMadhatter
@AshleyMadhatter
@AshleyMadhatter @AshleyMadhatter
Is the Content Quality
Content or Fluff?
✓ Does the content provide original information, reporting, research
or analysis?
✓ Does the content provide a substantial, complete or
comprehensive description of the topic?
✓ Does the content provide insightful analysis or interesting
information that is beyond obvious?
✓ If the content draws on other sources, does it avoid simply copying
or rewriting those sources and instead provide substantial additional
value and originality?
✓ Does the headline and/or page title provide a descriptive, helpful
summary of the content?
✓ Does the headline and/or page title avoid being exaggerating or
shocking in nature?
✓ Is this the sort of page you'd want to bookmark, share with a friend,
or recommend?
✓ Would you expect to see this content in or referenced by a printed
magazine, encyclopedia or book?
55. @AshleyMadhatter
@AshleyMadhatter
@AshleyMadhatter @AshleyMadhatter
Is the Content
Authoritative?
✓ Does the content present information in a way that makes you want
to trust it, such as clear sourcing, evidence of the expertise involved,
background about the author or the site that publishes it, such as
through links to an author page or a site's About page?
✓ If you researched the site producing the content, would you come
away with an impression that it is well-trusted or widely-recognized as
an authority on its topic?
✓ Is this content written by an expert or enthusiast who demonstrably
knows the topic well?
✓ Is the content free from easily-verified factual errors?
✓ Would you feel comfortable trusting this content for issues relating
to your money or your life??
56. @AshleyMadhatter @AshleyMadhatter
Does the content seem to be
serving the genuine interests of
visitors to the site or does it seem
to exist solely by someone
attempting to guess what might
rank well in search engines?