The Korea Insider is a 12-page monthly publication that introduces content about South Korea and Koreatown curated by The Korea Daily, one of the biggest Korean news outlets. It has specific sections dedicated to entertainment, places to visit, national parks, food, culture trends, and community events. It is distributed to 25 kiosks and 15 racks on the UCLA campus, targeting over 50,000 students, faculty, and visitors. The Korea Daily and UCLA Student Media work together to organize, print, distribute, and keep copies on kiosks until the next issue.
Beyond books how the library can support higher ed communicators
The Korea Insider Monthly Publication Exploring Korean Culture
1. What
is
The
Korea
Insider?
The
Korea
Insider
is
a
12
page
monthly
publication
that
specifically
introduces
intriguing
and
informative
content
regarding
South
Korea
as
well
as
Koreatown
officially
curated
by
one
of
the
biggest
Korean
news
media
outlets,
The
Korea
Daily.
Paper
Composition
(PG1):
Free
Topic
(PG2-‐3):
Korean
Entertainment
(PG4):
Places
to
visit
in
Korea
(PG5):
Full-‐Sized
Ad
(PG6-‐7):
National
Parks
in
Korea
(PG8):
Full-‐Sized
Ad
(PG9):
Korean
Food
(PG10):
Korean
Culture
Trends
(PG11):
Korean
Community
Events
(PG12):
Full-‐Sized
Ad
Profile
*
Distribution
History
1st
Issue
(9/30/2015)
2nd
Issue
(11/04/2015)
3rd
Issue
(12/02/2015)
4th
Issue
(1/05/2016)
5th
Issue
(2/02/2016)
6th
Issue
(3/01/2016)
*
Circulation/Cycle
5,000/monthly
*
Distribution
Location:
25
Kiosks
as
well
as
15
racks
located
at
several
buildings
on
UCLA
Campus
*
Target
Audience:
Over
50,000
students,
faculty,
and
visitors
on
UCLA
Campus
Official
Partners
-‐
The
Korea
Daily
-‐
UCLA
Student
Media
-‐
Korea
Tourism
Organization
-‐
Korea
National
Park
-‐
Korea
Food
Foundation
-‐
Korean
Culture
and
Information
Service
(KOCIS)
-‐
Talktomeinkorean
-‐
UCLA
Koreos
Relationship
with
UCLA
Student
Media
The
issue
is
distributed
all
over
the
campus
on
the
25
kiosks
including
15
racks
in
buildings
simultaneously
with
The
Daily
Bruin.
The
issue
stays
on
the
kiosks
and
racks
until
copies
are
all
distributed.
* Mutual
Responsibility
-‐
The
Korea
Daily:
Taking
charge
of
the
process
for
organizing
and
printing
the
publication
-‐
UCLA
Student
Media:
Taking
charge
of
the
process
for
delivery
and
distribution
of
the
publication
along
with
making
sure
to
keep
it
on
the
kiosks
and
racks
until
next
issue
comes
out.
-‐
Location
of
Printing
House:
The
Korea
Daily,
14133
Arbor
Pl.
Cerritos,
CA
90703
Justin Yoon
JOINS AMERICA Media Dept | New Service Part
690 Wilshire Place, Los Angeles, CA 90005
Tel: 213-427-1781 / Fax: 213.368.2587
E-mail: yoon.justin@koreadaily.com