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What	
  is	
  The	
  Korea	
  Insider?	
  
The	
  Korea	
  Insider	
  is	
  a	
  12	
  page	
  monthly	
  publication	
  that	
  
specifically	
  introduces	
  intriguing	
  and	
  informative	
  content	
  
regarding	
  South	
  Korea	
  as	
  well	
  as	
  Koreatown	
  officially	
  
curated	
  by	
  one	
  of	
  the	
  biggest	
  Korean	
  news	
  media	
  outlets,	
  
The	
  Korea	
  Daily.	
  
	
  
Paper	
  Composition	
  
(PG1):	
  Free	
  Topic	
  	
  
(PG2-­‐3):	
  Korean	
  Entertainment	
  	
  
(PG4):	
  Places	
  to	
  visit	
  in	
  Korea	
  
(PG5):	
  Full-­‐Sized	
  Ad	
  
(PG6-­‐7):	
  National	
  Parks	
  in	
  Korea	
  
(PG8):	
  Full-­‐Sized	
  Ad	
  
(PG9):	
  Korean	
  Food	
  
(PG10):	
  Korean	
  Culture	
  Trends	
  
(PG11):	
  Korean	
  Community	
  Events	
  
(PG12):	
  Full-­‐Sized	
  Ad	
  
	
  
Profile	
  
*	
  Distribution	
  History	
  	
  
1st	
  Issue	
  (9/30/2015)	
  	
  
2nd	
  Issue	
  (11/04/2015)	
  	
  
3rd	
  Issue	
  (12/02/2015)	
  	
  
4th	
  Issue	
  (1/05/2016)	
  
5th	
  Issue	
  (2/02/2016)	
  	
  
6th	
  Issue	
  (3/01/2016)	
  
	
  
*	
  Circulation/Cycle	
  	
  
5,000/monthly	
  
*	
  Distribution	
  Location:	
  	
  
25	
  Kiosks	
  as	
  well	
  as	
  15	
  racks	
  located	
  at	
  several	
  buildings	
  on	
  
UCLA	
  Campus	
  
*	
  Target	
  Audience:	
  	
  
Over	
  50,000	
  students,	
  faculty,	
  and	
  visitors	
  on	
  UCLA	
  Campus	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Official	
  Partners	
  
-­‐	
  The	
  Korea	
  Daily	
  
-­‐	
  UCLA	
  Student	
  Media	
  
-­‐	
  Korea	
  Tourism	
  Organization	
  	
  
-­‐	
  Korea	
  National	
  Park	
  	
  
-­‐	
  Korea	
  Food	
  Foundation	
  	
  
-­‐	
  Korean	
  Culture	
  and	
  Information	
  Service	
  (KOCIS)	
  
-­‐	
  Talktomeinkorean	
  
-­‐	
  UCLA	
  Koreos	
  
	
  
Relationship	
  with	
  UCLA	
  Student	
  Media	
  
The	
  issue	
  is	
  distributed	
  all	
  over	
  the	
  campus	
  on	
  the	
  25	
  kiosks	
  including	
  15	
  racks	
  in	
  buildings	
  simultaneously	
  with	
  The	
  Daily	
  
Bruin.	
  The	
  issue	
  stays	
  on	
  the	
  kiosks	
  and	
  racks	
  until	
  copies	
  are	
  all	
  distributed.	
  	
  
* Mutual	
  Responsibility	
  	
  
-­‐	
  The	
  Korea	
  Daily:	
  Taking	
  charge	
  of	
  the	
  process	
  for	
  organizing	
  and	
  printing	
  the	
  publication	
  
-­‐	
  UCLA	
  Student	
  Media:	
  Taking	
  charge	
  of	
  the	
  process	
  for	
  delivery	
  and	
  distribution	
  of	
  the	
  publication	
  along	
  with	
  making	
  
sure	
  to	
  keep	
  it	
  on	
  the	
  kiosks	
  and	
  racks	
  until	
  next	
  issue	
  comes	
  out.	
  
-­‐	
  Location	
  of	
  Printing	
  House:	
  The	
  Korea	
  Daily,	
  14133	
  Arbor	
  Pl.	
  Cerritos,	
  CA	
  90703	
  
	
  
Justin Yoon
JOINS AMERICA Media Dept | New Service Part
690 Wilshire Place, Los Angeles, CA 90005
Tel: 213-427-1781 / Fax: 213.368.2587
E-mail: yoon.justin@koreadaily.com
	
  

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The Korea Insider Monthly Publication Exploring Korean Culture

  • 1. What  is  The  Korea  Insider?   The  Korea  Insider  is  a  12  page  monthly  publication  that   specifically  introduces  intriguing  and  informative  content   regarding  South  Korea  as  well  as  Koreatown  officially   curated  by  one  of  the  biggest  Korean  news  media  outlets,   The  Korea  Daily.     Paper  Composition   (PG1):  Free  Topic     (PG2-­‐3):  Korean  Entertainment     (PG4):  Places  to  visit  in  Korea   (PG5):  Full-­‐Sized  Ad   (PG6-­‐7):  National  Parks  in  Korea   (PG8):  Full-­‐Sized  Ad   (PG9):  Korean  Food   (PG10):  Korean  Culture  Trends   (PG11):  Korean  Community  Events   (PG12):  Full-­‐Sized  Ad     Profile   *  Distribution  History     1st  Issue  (9/30/2015)     2nd  Issue  (11/04/2015)     3rd  Issue  (12/02/2015)     4th  Issue  (1/05/2016)   5th  Issue  (2/02/2016)     6th  Issue  (3/01/2016)     *  Circulation/Cycle     5,000/monthly   *  Distribution  Location:     25  Kiosks  as  well  as  15  racks  located  at  several  buildings  on   UCLA  Campus   *  Target  Audience:     Over  50,000  students,  faculty,  and  visitors  on  UCLA  Campus                                       Official  Partners   -­‐  The  Korea  Daily   -­‐  UCLA  Student  Media   -­‐  Korea  Tourism  Organization     -­‐  Korea  National  Park     -­‐  Korea  Food  Foundation     -­‐  Korean  Culture  and  Information  Service  (KOCIS)   -­‐  Talktomeinkorean   -­‐  UCLA  Koreos     Relationship  with  UCLA  Student  Media   The  issue  is  distributed  all  over  the  campus  on  the  25  kiosks  including  15  racks  in  buildings  simultaneously  with  The  Daily   Bruin.  The  issue  stays  on  the  kiosks  and  racks  until  copies  are  all  distributed.     * Mutual  Responsibility     -­‐  The  Korea  Daily:  Taking  charge  of  the  process  for  organizing  and  printing  the  publication   -­‐  UCLA  Student  Media:  Taking  charge  of  the  process  for  delivery  and  distribution  of  the  publication  along  with  making   sure  to  keep  it  on  the  kiosks  and  racks  until  next  issue  comes  out.   -­‐  Location  of  Printing  House:  The  Korea  Daily,  14133  Arbor  Pl.  Cerritos,  CA  90703     Justin Yoon JOINS AMERICA Media Dept | New Service Part 690 Wilshire Place, Los Angeles, CA 90005 Tel: 213-427-1781 / Fax: 213.368.2587 E-mail: yoon.justin@koreadaily.com