1. Health and Wellness Management
Within organizations, a health and wellness professional will be able to manage
and administer the integration of a wellness culture with a wide array of programs
that span across divisions, departments, and business units for the purpose of
reducing healthcare costs, improving productivity, enhancing employee safety,
and improving both employee well-being and work-life balance.
Under each of the broad categories listed below, a graduate of the Health and
Wellness Management program will be able to:
Fundamental Health and Wellness Knowledge
• Demonstrate familiarity with major concepts, theoretical perspectives, and
historical trends in holistic wellness and wellness programming as a
means of cultivating health and well-being of individuals, communities,
organizations, societies and environmental systems.
• Demonstrate familiarity with major concepts, theoretical perspectives, and
historical trends in behavioral medicine and population health, including
epidemiology, disease prevention and treatment, disease risk factors,
special populations and health disparities, health research and research
processes, benefits management/compliance, impacts of community on
health.
• Demonstrate familiarity with the physiologic and psychological basis for
health and wellness through an understanding of psychology, exercise
science, nutrition, environmental health, integrative medicine, and the
seven dimensions of wellness (physical, intellectual, emotional, social,
spiritual, environmental, occupational).
• Demonstrate familiarity with best practices in behavior change facilitation,
including lifestyle coaching.
Policy Management
• Evaluate health and wellness status of an organization and develop
policies and practices that incorporate pertinent legislative issues,
advocacy opportunities, communication, media management, and system
issues.
• Align policies that promote wellness with local cultures and customs to
guide effective practices that improve well-being.
• Demonstrate familiarity with ethical and legal issues relevant to health
policy and clinical practice as well as federal and state policies regarding
access to health services and the reduction of risk factors, informed
consent, advocacy, and patient rights.
• Be familiar with policies and regulations regarding health care licensing,
credentialing and certification.

2. • Demonstrate cross-functionality for guiding the development of employer
policies and the design of healthcare benefits that positively impact
healthcare costs.
Systems Management
• Analyze and evaluate the makeup of organizations, their operational
characteristics, and the impact of potential change on the well-being of
individuals within the organization.
• Demonstrate an understanding of the interaction between change, the
change process, behaviors, and social context—including, but not limited
to, gender, sexual orientation, culture, class, physical disability.
• Analyze the interrelations among health providers and key stakeholders
and the influence this interaction has on the political, social, economic,
and educational factors that influence public health systems.
Organizational Management
• Assess organizational culture, including norms and values, with the intent
of engaging management and leadership at multiple levels and building
coalitions, collaborations, and consensus around an organization’s vision
and priorities while implementing state and national health and wellness
agendas.
• Manage resources to contain healthcare costs in order to meet short- and
long-term priorities of an organization.
• Determine impact of current wellness-related initiatives within an
organization on healthcare costs and develop both strategic and project
management plans to improve employee wellness and budget outcomes
of the organization.
Communication
• Foster a culture of wellness through effective written and oral
communication at multiple management/administrative levels and to
diverse constituencies within an organization.
• Build interpersonal relationships with key stakeholders in order to
establish and sustain effective alliances that successfully address priority
health problems of both individuals and organizations.
• Promote programs that integrate health information literacy and adult
learning principles with appropriate strategies that influence individual
behaviors and lifestyles for improved well-being.
• Demonstrate an understanding of business marketing, including market
analysis, evaluation, communication, and promotion.
Technology Literacy
• Demonstrate familiarity with integrated information systems that collect,
track, and share information across critical networks of providers and

3. users, in order to improve processes, quality of care, and service
outcomes.
• Examine customer needs and apply a systems approach in successfully
addressing those needs by aligning the organization and customer needs
with leading information technology and communicating the improvements
to key stakeholders.
Assessment, Evaluation, and Improvement
• Be conversant on current medical devices and alternate delivery systems.
• Propose a performance-improvement system that includes assessment of
the organizational capacity, culture, readiness, and planning to establish
performance baseline, goals, and performance-management processes
for monitoring progress and continuous improvements.
• Integrate health informatics, information systems and technology, and
communication strategies in the design, implementation, evaluation, and
replication of best practices for monitoring and improving overall practice,
performance, and outcomes of the program/organization.
• Evaluate program personnel.
• Interpret and apply current demographic and epidemiological data,
research methodology, and statistical data analysis.
http://hwm.wisconsin.edu/health-and-wellness-program/outcomes/