American Honda Co., Inc,. has announced that Hamilton Honda is a recipient of its highest dealership honor, the President’s Award for 2010. The coveted award is presented to top-performing Honda dealerships across the country, based on their achievement of excellence in all areas of operation, including customer service and satisfaction, sales, training and facility operation.

1. For Immediate Release
Hamilton Honda Earns the President’s Award for 2010, Honda’s Most
Prestigious Dealership Award
February 10, 2011 – Hamilton, NJ: American Honda Motor Co., Inc., has announced
that Hamilton Honda (www.HamiltonHonda.net) is a recipient of its highest dealership
honor, the President’s Award for 2010. The coveted award is presented to top-
performing Honda dealerships across the country, based on their achievement of
excellence in all areas of operation, including customer service and satisfaction, sales,
training and facility operation.
Approximately only 15% of the Honda dealerships in the United States achieve the
President's Award each year. The President's Award reflects Hamilton Honda’s total
commitment to customers, before, during and after the sale. It is the highest award that
a Honda dealership can receive because it demands the highest personal investment
from team members, and produces the greatest results - satisfied, loyal customers.
“We realize what this is an achievement of our entire staff working as a team day after
day to achieve excellence,” says automotive veteran and co-owner Mike Saporito with
former NFL pro-bowler and partner, Jessie Armstead. “The President's Award reflects our
total commitment to our customers.”
Since initiating the program in 1995, the President’s Award is the most prestigious
honor that Honda grants to its dealerships. This program is designed to recognize top-
performing dealerships in the areas of training, sales, customer treatment, business
management, and facilities. Each dealership's performance in these key areas is
measured and scored against several criteria. Dealerships must earn a minimum of 70
points out of 100 and place in the top 15 percent of the Honda dealer body in terms of
their total score to be awarded President's Award status for the year 2010. Hamilton
Honda received 100 points and placed in the top 1% nationally for the Honda President’s
award in 2010.
Hamilton Honda’s full service, state-of-the-art facility is located at 655 US Hwy 130 in
Hamilton New Jersey. For more information, please call 877.472.5578 or visit
www.HamiltonHonda.net.
About Hamilton Honda
Hamilton Honda opened its 65,000 square foot state-of-the-art facility in Hamilton,
New Jersey on May 19, 2009. The dealership, located on a 12-acre campus in central
New Jersey, was founded by Automotive Veteran Mike Saporito and 5-time NFL pro-
bowler Jessie Armstead. After only one year in business, Hamilton Honda skyrocketed
into the top 10 Honda retailers in the nation. Hamilton’s extraordinary growth is a result
of their active community involvement, exceptional customer service and their volume
pricing strategy, which gives consumers guaranteed low prices, free oil changes, loaner

2. cars and car washes for life. New Jersey Senator Tom Goodwin recognized that
“Hamilton Honda has become an important member of the New Jersey business
community since its inception, Hamilton is employing more than 100 individuals and
has generated more than $150 million in sales revenue, with 8,000 new and used cars
sold and another 66,000 serviced.” The dealership has become known for its customer
friendly team and new facility equipped with an internet café with free refreshments and
a mini-museum with Jessie Armstead artifacts from the brightest moments of his career.
About Mike Saporito
Mike Saporito is an entrepreneur and 24-year-veteran of the automotive industry who
has achieved a rare industry milestone by generating more than two billion dollars of
automotive sales while representing Honda, Toyota, Nissan, Hyundai, Infiniti and Lexus.
Hamilton Honda, Saporito’s newest Honda dealership, recently sky-rocketed into the top
10 Honda retailers in the nation within one year of opening its doors. Saporito is also a
key supporter of the YMCA, volunteering his time and raising funds to help further the
organization’s mission. Saporito is also a supporter of the Children’s Miracle Network,
Jimmy’s Fund, YWCA, SKOR, and Ryan’s Quest.
About Jessie Armstead
Jessie Armstead is co-owner of Hamilton Honda, one of the top 10 largest and fastest
growing Honda dealerships in the nation. Prior to his turn in the auto industry,
Armstead played 12 seasons in the NFL with the New York Giants and Washington
Redskins, and went to the Pro-Bowl five times. In addition to his work at Hamilton
Honda, Armstead works hard for a number of not-for-profit organizations, including
YMCA, DARE, Cystic Fibrosis, My Sisters Place, Giants Academy, ASC Football Camp, City
Meals on Wheels and Make a Wish Foundation.
Relevant Links:
www.HamiltonHonda.net
www.MikeSaporitoNews.com
www.JessieArmsteadNews.com
www.Tier10Marketing.com
Media Contact:
Luisana Suegart
Tier 10 Marketing
T: 786.223.6313
E: lsuegart@tier10marketing.com