Presentation for ASU Project.

1. OBSERVATIONS
CAPTURING INSIGHTS!!
BY
JERRY BAUMAN

2. AMAZON
What types of things had you missed before?
• The external environment
• Climate and atmosphere inside and
outside of the store.
• Surroundings such as; trees, other
buildings, types of vehicles.
• Diversity in ethnic/racial groups, quantity
of each respectively.
What were your biggest surprises?
• Prices, how much cheaper products were
at Amazon compared to other major
retailers.
• Vastness of inventory, an all-in-one shop.
• The ability to have your purchases
delivered via drone!
Are there opportunities you never noticed
before?
• Absolutely, ranging from having a more
open, abstract mindset to thinking further

3. WALMART

4. WALMART

5. KOHLS
What types of things had you missed
before?
• Low product variation from store to
store
• Very similar layout across stores
nationally
• Facilitates to a wide variety of
customers, drawing in very diverse
crowds.
What were your biggest surprises?
• Slightly high prices, can find same
products for cheaper elsewhere.
• Cleanliness of the store, inside and
out.
• Limited number of checkout points
and registers.
Are there opportunities you never
noticed before?
• Better marketing and advertisement
schema
• Alternate product lines

6. FRY’S

7. What types of things had you missed before?
• The increased volume in produce, particularly in organic.
• Constant enhancements and rearrangements within the store.
• Times of day that are busiest vs times that are not.
• Amount of carts left in the parking lots, not inside a cart rack, lack of effort on
customer side to put cart away.
What were your biggest surprises?
• The lack of management, only see a floor manager 1 out of 10 times shopping at
the same store.
• Undercover “secret shoppers” are very obvious, not as hidden as they should be.
• Friendliness of employees in Arizona compared to Eastern States.
Are there opportunities you never noticed before?
• Yes, starting by installing more cart racks so customers have more opportunities to
put their carts away.
• Better automation for self-checkout to increase efficiency.
FRY’S

8. LOWES

9. What types of things had you missed before?
• Differences in home products displayed from store to store.
• Diversified culture of shoppers.
• Competitive prices, very reasonable, would like to see more price matching.
What were your biggest surprises?
• Willingness of employees to help and offer their services.
• Availability of products, both on hand and at the warehouse.
• Shopper tracking, detailed analytics, ability to see level 3 customer data.
Are there opportunities you never noticed before?
• Automation software to checkout as you go.
• Deployment of more security cameras/mechanisms for increased security and visability.
• Introduce customer product plans and custom builds.
LOWES

10. HOME DEPOT

11. What types of things had you missed before?
• Variety in inventory, especially when compared to other major outlets and chain
providers.
• Customer friendly environment, willingness to approach and interact.
• Level of expertise of staff, ability to provide solutions to complex problems.
What were your biggest surprises?
• Variations in store layout, not as common amongst stores as I first thought.
• Presence of managerial staff.
• Density of security mechanisms and mitigation prevention tools.
Are there opportunities you never noticed before?
• Scan as you go automation software.
• Better professional services solutions and delivery teams.
• Design and build workshops, a lot for proper planning for all project sizes.
HOME DEPOT