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1. Jeremy Toce, CEO
843 Main Street Manchester, CT 06040
jeremy@cloudmakertech.com
860-387-1151
www.cloudmakertech.com
CLOUDMAKER TECHNOLOGIES
2. OVERVIEW
Cloudmaker Technologies is a modular vapor product
company with the goal of providing an open-source
platform that empowers people to create and innovate,
rather than consume.
3. PROBLEM / OPPORTUNITY
• The problem - Even though the vape industry is a
largelyDIY-driven community, the current hardware
on the market do not accurately reflect the voice of
the consumer, nor do they allow the consumer to
customize any aspect of their devices.
• The solution - The creation of a mass-produced
OS platform that allows the consumer to easily
drive forward the technology in the industry,
providing an electronic and mechanical learning
platform in a blossoming industry.
4. UNFAIR ADVANTAGES
• Even though there is a extremely large and passionate
community for DIY personal vaporizer (referenced as PV from
here on out) fabrication (cite), there is no platform that caters to
this audience.
• Based on a round of surveying in March 2015, 94% of the
general consumer base desired to have more control over their
PV experience.
• There is only one other Stateside electronics manufacturer for
PV devices, offering a large opportunity to corner the market.
• The product lifecycle of PV devices are notoriously short. With
a modular product we are able to extend the life of PV products
with our platform, alleviating the most common issue among the
vaping community.
8. SALES AND MARKETING OVERVIEW
• We will launch our initial presale campaign in Q3
2015. Two vendors will begin selling our products
at this point as well.
• There are campaigns created for every sales
channel that are currently being executed.
9. SALES AND MARKETING OVERVIEW (CONTINUED)
• We will operate our Sales & Marketing Strategy in
multiple campaign streams, as outlined below and
covered in detail on the following slides:
• Online Traffic Acquisition
• Wholesale (Brick & Mortar + Online Shop)
• Distribution Partnerships
10. ONLINE ECOMMERCE ACQUISITION
• We anticipate the majority of our revenue stream to come from our online
store initially. The majority of our marketing campaign will revolve around
driving traffic to the Cloudmaker Tech website, which will serve as a
knowledge base as well as a store front. We are closely replicating Adafruit
and SparkFun’s resource base, which will drive organic traffic. The traffic
acquisition tactics are outlined below:
• Community-based marketing
• Reddit /r/electronic_cigarette: community of ~100,000 engaged
enthusiasts (we have a strong presence here)
• Reddit /r/openPV: knowledgeable community of DIY PV
fabricators
• Electronic Cigarette Forum: the longest running forum for vape-
related hardware with xxx,xxx members
• Misc. Facebook Groups: (list groups)
10
11. ONLINE ECOMMERCE ACQUISITION (CONTINUED)
• Influencer Outreach Campaign
• Reviews and plugs from all major hardware reviewers in the
industry, 10 influencers secured to date totaling an audience
reach of 1,228,459
• Affiliate Traffic/Ad Purchasing
• E Cig Media -
• E Cig Advertisers -
• Reddit ECF -
• Content Creation
• Textual content creation - on website to provide SEO-driven
traffic. Most search terms are wide-open.
• Video content creation - Youtube-based instructionals that will
prompt shares and click-throughs.
11
12. ONLINE ECOMMERCE ACQUISITION (CONTINUED)
• Email Marketing
• Current email list ~1,250 opt-in subscribers solely for pre-
sale.
• Continual marketing with multiple funnels using Klaviyo will
be set up for opt-ins, new customers, existing customers and
landing page offer opt-ins.
• Social Media Marketing
• Cloudmaker Technology Facebook page: ~750 likes
• Instagram (to be configured)
• Cloudmaker Tech subreddit
• Evangelism Team
• We have an active early adopter/evangelism team in place
that promotes the brand through their developments.
/r/CLDMKR
12
13. WHOLESALE SALES
• There is a large opportunity for the wholesale distribution of Cloudmaker
Products. Two major resellers have already committed to running a presale
of our product.
• ~ 6,000 US Brick & Mortar vapor stores
• ~ 250 eCommerce vapor stores
• Acquisition methods:
• Tradeshow Circuit - attending Vape Summit Houston
• Inbound Sales - 17 stores have contacted us regarding wholesale to
date
• Outbound Inquiries - We have a list of all major vapor stores with
corresponding contact info.
• Trial outreach campaign results: 100 emails sent, 15 responded
expressing interest.
14. DISTRIBUTION PARTNERSHIPS
• We intend on forming partnerships with a large
distribution company to automate our sales funnel
to resellers. Our products have a healthy enough
margin to support this effort.
15. We can, they can’t they can, we can’t
Evolv
Electronics provider only, our
advantage is supplying a full product
Evolv has a strong distribution
system in place, and were first to
market for PV electronics.
YiHi
Because we are US-based, we will be
able to iterate on designs with voice of
customer rounds, providing a better
product experience.
YiHi also has a strong distribution
system in place, as well as in-house
manufacturing capabilities (able to
keep prices down).
Small DIY
Companies
We have the advantage of mass-
production and logistics. Most
companies that fit this profile are one-
man shows.
No perceived
advantages
COMPETITION
Though Cloudmaker Technologies will be the first modular and open-source PV
on the market, there are several industry competitors.
16. • (Pricing)
• (Value of each customer)
• (Customer acquisition cost)
BUSINESS MODEL
• A Business model canvas has been created that encompasses all business
oriented elements:
https://canvanizer.com/slideshow/H3ZJk4ynfo0#
17. • (Pricing)
• (Value of each customer)
• (Customer acquisition cost)
SCALING OUTLOOK (2 YEAR PLAN)
• Lower-price point devices will be introduced as products are manufactured
in larger quantities.
• Introduction of new temperature-control algorithms that are being
developed will differentiate from the competition.
• A smaller device, tentatively named the Pandora, will be released in 2016.
This device will be aesthetically modular and will have a mainstream
appeal.
• Fulfillment will be transitioned from in-house to 3PL.
18. JEREMY TOCE - CEO & ENGINEERING MANAGER
• Founder of two successful companies
• RCJ Creative (Website Design & Product Marketing)
• Smokescreen Ventures (eCommerce for vapor products)
• .5MM revenue/year in 18 months
• 8 years electronics design experience, 5 years mechanical
design experience
• Designed electrical and mechanical profiles for Stanley,
Black & Decker, Whirlpool and Charter Oak Audio
• Roles: high-level growth strategy, executive decisions,
engineering project management and logistics
19. AARON CASILLAS - CUSTOMER SERVICE & PROJECT MANAGER
• 3 years project management experience, creating and
managing systems, operations, inter-company
communications, and communications between executives
and technological teams.
• Bachelors in Neuroscience & Cognitive Science, University
of Arizona
• Active presence in vapor community
• Roles: Consumer-company interfacing, project
management (online sales flow and logistics supply chain),
handles overflow community management tasks
21. STATUS AND MILESTONES
• Current Status: V1 prototype 90% complete.
Mechanicals are in prototyping process, electronics
are under development. Packaging soon to be
developed. Website to launch shortly.
• Anticipated First Ship Date
• Whiteout SX - Mid-July
• Whiteout OS - September
• Revenue Break Even Projections: Q4 2015
One-sentence “wow!” explaining exactly, tactically what you do. There should be no question about what business you are in and who your customer is after this sixty-second description.
Explain the pain you solve or opportunity you exploit
What makes you special? Why will you win? What are your unfair advantages? Why is the field tilted in your direction? It can be technology, relationships, founders.
“We’re smart, hardworking, and really believe” doesn’t cut it. Everybody says that. Hightly unlikely that it’s patents too.
This is the place to do a demo. Ten minutes is long enough. Try not to get sucked into a long demo so you can’t finish your presentation.
This is the place to do a demo. Ten minutes is long enough. Try not to get sucked into a long demo so you can’t finish your presentation.
How will you introduce your product or service? How will you achieve critical mass? Sorry but “we’ll go viral” isn’t a strategy. Neither is “word-of-mouth.”
Tactics, tactics, tactics--not wishful thinking
How will you introduce your product or service? How will you achieve critical mass? Sorry but “we’ll go viral” isn’t a strategy. Neither is “word-of-mouth.”
Tactics, tactics, tactics--not wishful thinking
How will you introduce your product or service? How will you achieve critical mass? Sorry but “we’ll go viral” isn’t a strategy. Neither is “word-of-mouth.”
Tactics, tactics, tactics--not wishful thinking
How will you introduce your product or service? How will you achieve critical mass? Sorry but “we’ll go viral” isn’t a strategy. Neither is “word-of-mouth.”
Tactics, tactics, tactics--not wishful thinking
Assume that the audience knows as much, and maybe more, about the segment as you do. If you say “we have no competition,” it usually means that you’re either (a) clueless or (b) addressing a market that doesn’t exist.
The reason why you want to show what you can’t do is to build your crediblity. If you’ll admit how your competition is better than you, people are more likely to believe you when you discuss how you’re better than your competition.
How will you make money? Don’t show multiple revenue streams and don’t try to make the point that you’re inventing a new way to make money. Take your best shot and run with it. The most important thing to explain is the assumptions in your business model and how they determined the financial projections in the previous slide.
How will you make money? Don’t show multiple revenue streams and don’t try to make the point that you’re inventing a new way to make money. Take your best shot and run with it. The most important thing to explain is the assumptions in your business model and how they determined the financial projections in the previous slide.
3-4 key people. Highlights only. Use the logos of recognizable past employers.
Do not list your accountant, law firm, and other vendors. You’re paying them. They’re not “investing” in you. If you’re going to list advisors, ensure that they are really well-known for the market you’re going after.
3-4 key people. Highlights only. Use the logos of recognizable past employers.
Do not list your accountant, law firm, and other vendors. You’re paying them. They’re not “investing” in you. If you’re going to list advisors, ensure that they are really well-known for the market you’re going after.
3-4 key people. Highlights only. Use the logos of recognizable past employers.
Do not list your accountant, law firm, and other vendors. You’re paying them. They’re not “investing” in you. If you’re going to list advisors, ensure that they are really well-known for the market you’re going after.
Where are you now?
What are the next 2-3 big milestones?
Where are you now?
What are the next 2-3 big milestones?
