Easily manually value a startup. The Valuation Canvas is designed to give entrepreneurs and investors an easy tool to estimate the value of a startup, to minimise the chance of pitching or investing a startup at an inaccurate valuation.

1. VALUATION CANVAS Company:…............................... Created By:.............................. Date:.................
Current Revenue Multiplier
Current recurring rev: ______________
a) Multiply by 6 to 8: ______________
Current non-SaaS rev: ______________
b) Multiple by 1 to 2: ______________
= Valuation (a+b):_________________
Applies to revenue generating
businesses.
Future Valuation Method:
a) How much could the company be
worth in 5 years? _________________
b) Your likely dilution %: ___________
c) (a*b): ________________________
= Valuation (c/10): ________________
To get a 10 time return on your money.
Valuation by Stage:
a) Stage: ________________________
b) Country: ______________________
=Valuation (a*b): _________________
Stage: Idea $500k-$1m, MVP $1m-
$2.5m, Live & Rev $2m-$5m, Growing
rev $5m-$10m, High Rev $10+
Country: US*HK*2, Australia*1,
Germany*1.5, UK*1.5, Singapore*1.5
Totals:
Average Valuation: _________________________
Max Valuation: ____________________________
Min Valuation: ____________________________
Berkus Method:
Sound idea: ___________+$500,000
Prototype: ____________+$500,000
Management team:_____+$500,000
Strategic relationships: __+$500,000
Initial Sales:____________+$500,000
= Valuation: ____________________
Applies to pre-revenue businesses. For
higher sales multiply by 2.
Notes:
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