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Marketing automation, machine learning models, customer data platforms; at least one of these is included in your company’s ambitions for 2020. But is you analytics implementation prepared for it? Many companies struggle to implement ambitious data projects because of a lack of data standards and ownership, specialy in the digital analytics sphere.
We introduce the GDDL, a digital data layer framework developed by Stitchd but available as open source solution for everyone that is looking for a sustainable approach to a data layer implementation.
Presentation held at Superweek conference, Hungary, January 2020.