Work Bitch

1. Work Bitch
Britney Spears
Production Company: Little Minx, Black Dog Films
Writer: Britney Spears, William Adams (Will.I.Am), Otto Jettman (Otto Knows), Sebastian Ingrosso,
Anthony Preston, and Ruth-Anne Cunningham
Director: Ben Mor

2. • https://imvdb.com/video/britney-spears/work-bitch

3. • Using a strong EDM base and extensive
choreography, Work Bitch, demonstrates that
nothing in life comes easy. If you want it, you
must work for it.
Concept Line

4. Britney Spears

5. Director: Ben Mor
Notable Projects: Coldplay – Beyonce,
Back Together – Robin Thicke/Nicki
Minaj, Part of Me – Katy Perry, I Got A
Feeling – Black Eyed Peas
For over a decade Ben Mor has been
directing music videos, short films and
commercials. His directions and
scoring have both won awards a rarity
for directors. He has worked for many
worldwide clients such as Pepsi,
Verizon, HP, ESPN, Tanqueray,
Chevrolet, Miller Genuine Draft,
Microsoft and Coca Cola. He has also
worked on music videos for artists such
as Katy Perry, Black Eyed Peas, Britney
Spears, John Legend and NAS. (Ben
Mor, n.d.).

6. Producer: Coleen Haynes
Coleen’s career began over 20 years ago
working for director Mary Lambert.
Coleen later went on to found,
MAAVVEN and has produced music
videos for some of the biggest names
in music; Dirrty, by Christina Aguilera,
Wrecking Ball by Miley Cyrus, Blurred
Lines by Robin Thicke, and Teenage
Dream by Katy Perry (Coleen Haynes.
(n.d.).
Coleen is also well versed in a variety
of creative talent outside of music such
as pop culture content, and fashion.

9. Differentiating Factor
While Britney is known for her sexy
videos and seductive singing and lyrics,
Work Bitch, has less of this and more of a
message. At Britney’s request there is
more of a balance of sexy. Using mostly
spoken lyrics and a strong EDM base, the
video utilizes extravagant use of visuals to
push the theme, ‘if you want it you have
to work for it.’
The video is also used as a three-fold
advertisement. The single is the first
release for the album Britney Jean, uses
her perfume line in many scenes and
announces her Las Vegas Residency
within it.

10. References
- About - The Squared Division. (n.d.). The Squared Division. http://thesquareddivision.com/about
- Assembly, V. (2023, February 13). B. Åkerlund — The Only Agency. The Only Agency. https://www.theonly.agency/creative-director/b-
akerlund
- B. Åkerlund. (n.d.). Fandom. https://ladygaga.fandom.com/wiki/B._%C3%85kerlund
- Ben Mor. (n.d.). Pulse Films. https://www.pulsefilms.com/director/ben-mor/commercials
- Britney Spears. (n.d.). Fandom. https://britneyspears.fandom.com/wiki/Britney_Spears
- Britney Spears Albums and Discography | AllMusic. (n.d.). AllMusic. https://www.allmusic.com/artist/britney-spears-
mn0000628467/discography
- Britney Spears: Work Bitch (Music Video 2013) - IMDb. (n.d.). IMDb. https://www.imdb.com/title/tt6863614/fullcredits/?ref_=tt_cl_sm
- Coleen Haynes. (n.d.). IMDb. https://www.imdb.com/name/nm0371435/?ref_=ttfc_fc_cr2s

11. Photo References
- Bahr, L. (2013, October 1). Britney Spears’ “Work Bitch”: Watch it here. EW.com. https://ew.com/article/2013/10/01/britney-spears-
work-bitch-video/
- Britney Jean || Cover art by dangerousbieberlovax on DeviantArt. (2013, November 28). DeviantArt.
https://www.deviantart.com/dangerousbieberlovax/art/Britney-Jean-Cover-art-416520699
- Cowles, C. (2013, October 2). See All the Looks From Britney Spears’s New ‘Work Bitch’ Video. The Cut.
https://www.thecut.com/2013/10/all-the-looks-from-britneys-spears-work-bitch-video.html
- Haas, J. (2023, April 4). “Work Bitch” - Britney Spears [Vevo Official Video]. Zumic. https://zumic.com/work-bitch-britney-spears-
vevo-official-video
- Kitchener, S. (2019, November 29). 100 songs of the decade: Work Bitch – Britney Spears. https://electricangels.uk/100-songs-of-the-
decade-work-bitch-britney-spears/

12. Photo References continued
- Lamborghini Martinis Hot Bikini Work Bitch Britney Spears Photographic Print by Thereal Appeal. (n.d.). Redbubble.
https://www.redbubble.com/i/photographic-print/Lamborghini-Martinis-Hot-Bikini-Work-Bitch-Britney-Spears-by-
AdultTitles/11389061.6Q0TX
- Rohrlich, J. (2023a, April 8). Substack CEO Chris Best Says ‘None’ of Elon Musk’s Claims Are True. The Daily Beast.
https://www.thedailybeast.com/substack-ceo-chris-best-says-none-of-elon-musks-claims-are-true?ref=scroll
- Rohrlich, J. (2023b, April 8). Substack CEO Chris Best Says ‘None’ of Elon Musk’s Claims Are True. The Daily Beast.
https://www.thedailybeast.com/substack-ceo-chris-best-says-none-of-elon-musks-claims-are-true?ref=scroll