By knowing what separates indie artists that succeed from artists that fail, you can avoid the pitfalls that can keep your career from moving forward!

1. T A L E N T E D A R T I S T ' S
B Y J E N N D A V I D

2. 2Copyright © 2019| JLDAVIDAGENCY.COM. All rights reserved.
"IT’S OK TO BE A DREAMER,
JUST MAKE SURE YOU ARE
ALSO A PLANNER AND A
HARDWORKER. "
-NEPOLEAN HILL

3. 3Copyright © 2019| JLDAVIDAGENCY.COM. All rights reserved.
​If you want to succeed in show business, you need to be
familiar with the business side of the business. Every year,
thousands of hopefuls flock to the industry and every year,
thousands of these same hopefuls wind up disappearing into
obscurity. The reason is simple. Many aspiring actors and
performers embark on their career without knowing how
show business works. So before you quit your job, pack up
your bags and move to Hollywood or Broadway to become
tomorrow’s next big star, enjoy the journey and process of
understanding the business.
W h y T a l e n t e d A r t i s t ' s D o n ' t S u c c e e d

4. 4Copyright © 2019| JLDAVIDAGENCY.COM. All rights reserved.
​"THE BUSINESS OF
ENTERTAINMENT IS SIMPLE.
YOU HELP OTHERS MAKE
MONEY, AND THE’LL HELP YOU
MAKE MONEY. BUT FIRST,
YOU HAVE TO FIGURE OUT
HOW SHOW BUSINESS REALLY
WORKS."
​Many talented actors
and performers don’t
succeed in show business
because they forget the
first rule: Show business
is a business.
By understanding the
needs and desires of the
people who control the
money, you can better
understand your role in
the larger scheme of show
business as a performer.
You need to understand
the two sides of show
business. On one hand,
you have the “show,”
which means learning
how to act, model or
perform and includes
the glamour and fame
that comes with being a
star. On the other hand,
you have the “business,”
which includes the money
and negotiations to make
a profit for everyone
involved.
The business side also
means treating it as a
business, so you can get
paid to act, model or
perform.
chaptertitle

5. 5Copyright © 2019| JLDAVIDAGENCY.COM. All rights reserved.
Every successful talent has to have two skills.
One is a certain amount of actual talent which usually comes
from a combination of natural ability and constant training.
The second, and perhaps the most important skill, is knowing
how to market yourself as a product.
As a performer you are a salesperson, and the product you
are selling is you. In order to sell yourself to the people in
position to pay for your product, (you)!
W h a t Y o u N e e d T o S u c c e e d .