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TALKING COMPUTERS AS SALES AGENTS
JEH DARUVALA
JEH@YACTRAQ.COM
KEY DRIVERS OF VIRTUAL AGENTS
• Far more cost effective than people in many situations
• Potentially, far more knowledgeable than people
• Compelling UX cases for safety or convenience; in the car, hands-free, accessibility, etc.
• Traditional UI (keyboard/mouse/touch) can be limited in the case of IOT
• AI ‘personalities’ – 2D vs. 3D
• Siri may be helpful, but is limited to simple search and ‘remind me’ transactions – 2D
• A digital assistant that can understand context, qualify intent, and execute human
transactions – 3D
2
HUMAN VALUE OF VIRTUAL AGENTS
3
More effectively field
calls to reduce
overall wait times
Increase efficiency
Save time &
increase satisfaction
Automate basic
service sector tasks,
such as aisle
directions
Increase time
available for human
to human
engagement
Improve customer
experience
Dynamic AI utility to
understand, qualify
intent, and execute
Perform human
transactions with
convenience &
confidence
Save time &
increase satisfaction
THE IMPORTANCE OF CONTEXT
A 3D AI personality must be able to understand context to be able to qualify intent.
Without context, there is no framework for intelligence.
4
CORETRAQ
How can you give speech systems the capability to understand context?
With CoreTraq –Yactraq’s custom vocabulary platform for speech systems.
5
• CoreTraq’s Custom Conversational Capabilities allow speech technology to
understand context through:
• Machine Learning
• Class Based Language Models
• Synthetic Data Generation
• Human Augmented Training Data
BUILDING ON EXISTING PLATFORMS
• Existing platforms can utilize CoreTraq to understand context and increase the level of
AI personalities, thereby increasing their human value
• CoreTraq’s machine learning driven custom vocabularies can build on and integrate
other platform components to power speech systems
• Use cases:
• Amazon Echo (Alexa)
• IBM Watson
• Open Source – SIRIUS
6
• User can issue Ask orTell requests
• “Skills” are essentially back-end services
• A service is implemented as a set of “Intents”
• User defined and built-in intent/s
• User defined text or audio as response
• 50k custom terms
USE CASE: AMAZON ECHO (ALEXA)
7
CoreTraq
CoreTraq CCCs allow:
• Alexa’s personality to grow
more into 3D
• Skills to grow so you can
• Have a conversation
with Alexa on the next
book you want to buy
• Order food for delivery
• Buy movie and event
tickets
• Make restaurant
reservations
• Etc.
IBM Watson
Dialog API
USE CASE: IBM WATSON
• CoreTraq Custom Conversational Capabilities can trainWatson’s Dialog API to understand product
context and vendor specific vocabulary.
• CoreTraq converts the Dialog API chatbox into a talking computer that consumers can engage with
through speech.
8
IBMWatson
Speech-to-Text API
IBMWatson
Text-to-Speech API
CoreTraq
MachineTraining with Custom
Vocabularies and Q&A Capabilities
CoreTraq
CustomVocabulary
Speech-to-Text API
USE CASE: IBM WATSON – DIALOG API EXAMPLE
• Consumer dialogs with
talking computers require
customization specific to
each vendor that go
beyondWatson’s general
vocabulary.
• Product terms, context, and
logistical terms must be
defined for each vendors
specific business.
9
Watson: Hi! I can help you order a pizza, what size would you like?
Customer: I'd like a large
Watson: What toppings are you in the mood for? (Limit 4)
Customer: Cheese and pepperoni
Watson: Do you prefer pickup or delivery?
Customer: Delivery
Watson: Ok, I have one Large Cheese & Pepperoni pizza for delivery. Is that correct?
Customer:Yes
Watson: Sounds good!Your pizza will be ready in 20 minutes. Do you want to order another?
Customer: No, thanks!
Watson: Okay, thank you for your order! Just let me know if you want to place another order.
USE CASE: OPEN SOURCE - SIRIUS
10
NLQA
OpenEphyra
CoreTraq
MachineTraining with
Custom Q&A Capabilities
CoreTraq
MachineTraining with
CustomVocabularies
Speech Recognition
(CMU Sphinx or Kaldi)
Speech Synthesis
• CoreTraq Custom Conversational Capabilities can train open source Q&A systems to understand
product context and vendor specific vocabulary, and convert chatbots to talking computers

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Hello! My name is Sirius. How can I help you today?Customer: I'd like to order a pizza for delivery.Sirius: Okay, great! What size and toppings would you like on your pizza?Customer: A large cheese pizza please.Sirius: Alright, one large cheese pizza for delivery. Can I get your delivery address please?Customer: 123 Main St, Anytown, CA 90210. Sirius: Thank you, your pizza will be delivered within 30 minutes. Your total is $15. Will that be cash or card?Customer: Card please.Sirius: Okay, your card

  • 1. TALKING COMPUTERS AS SALES AGENTS JEH DARUVALA JEH@YACTRAQ.COM
  • 2. KEY DRIVERS OF VIRTUAL AGENTS • Far more cost effective than people in many situations • Potentially, far more knowledgeable than people • Compelling UX cases for safety or convenience; in the car, hands-free, accessibility, etc. • Traditional UI (keyboard/mouse/touch) can be limited in the case of IOT • AI ‘personalities’ – 2D vs. 3D • Siri may be helpful, but is limited to simple search and ‘remind me’ transactions – 2D • A digital assistant that can understand context, qualify intent, and execute human transactions – 3D 2
  • 3. HUMAN VALUE OF VIRTUAL AGENTS 3 More effectively field calls to reduce overall wait times Increase efficiency Save time & increase satisfaction Automate basic service sector tasks, such as aisle directions Increase time available for human to human engagement Improve customer experience Dynamic AI utility to understand, qualify intent, and execute Perform human transactions with convenience & confidence Save time & increase satisfaction
  • 4. THE IMPORTANCE OF CONTEXT A 3D AI personality must be able to understand context to be able to qualify intent. Without context, there is no framework for intelligence. 4
  • 5. CORETRAQ How can you give speech systems the capability to understand context? With CoreTraq –Yactraq’s custom vocabulary platform for speech systems. 5 • CoreTraq’s Custom Conversational Capabilities allow speech technology to understand context through: • Machine Learning • Class Based Language Models • Synthetic Data Generation • Human Augmented Training Data
  • 6. BUILDING ON EXISTING PLATFORMS • Existing platforms can utilize CoreTraq to understand context and increase the level of AI personalities, thereby increasing their human value • CoreTraq’s machine learning driven custom vocabularies can build on and integrate other platform components to power speech systems • Use cases: • Amazon Echo (Alexa) • IBM Watson • Open Source – SIRIUS 6
  • 7. • User can issue Ask orTell requests • “Skills” are essentially back-end services • A service is implemented as a set of “Intents” • User defined and built-in intent/s • User defined text or audio as response • 50k custom terms USE CASE: AMAZON ECHO (ALEXA) 7 CoreTraq CoreTraq CCCs allow: • Alexa’s personality to grow more into 3D • Skills to grow so you can • Have a conversation with Alexa on the next book you want to buy • Order food for delivery • Buy movie and event tickets • Make restaurant reservations • Etc.
  • 8. IBM Watson Dialog API USE CASE: IBM WATSON • CoreTraq Custom Conversational Capabilities can trainWatson’s Dialog API to understand product context and vendor specific vocabulary. • CoreTraq converts the Dialog API chatbox into a talking computer that consumers can engage with through speech. 8 IBMWatson Speech-to-Text API IBMWatson Text-to-Speech API CoreTraq MachineTraining with Custom Vocabularies and Q&A Capabilities CoreTraq CustomVocabulary Speech-to-Text API
  • 9. USE CASE: IBM WATSON – DIALOG API EXAMPLE • Consumer dialogs with talking computers require customization specific to each vendor that go beyondWatson’s general vocabulary. • Product terms, context, and logistical terms must be defined for each vendors specific business. 9 Watson: Hi! I can help you order a pizza, what size would you like? Customer: I'd like a large Watson: What toppings are you in the mood for? (Limit 4) Customer: Cheese and pepperoni Watson: Do you prefer pickup or delivery? Customer: Delivery Watson: Ok, I have one Large Cheese & Pepperoni pizza for delivery. Is that correct? Customer:Yes Watson: Sounds good!Your pizza will be ready in 20 minutes. Do you want to order another? Customer: No, thanks! Watson: Okay, thank you for your order! Just let me know if you want to place another order.
  • 10. USE CASE: OPEN SOURCE - SIRIUS 10 NLQA OpenEphyra CoreTraq MachineTraining with Custom Q&A Capabilities CoreTraq MachineTraining with CustomVocabularies Speech Recognition (CMU Sphinx or Kaldi) Speech Synthesis • CoreTraq Custom Conversational Capabilities can train open source Q&A systems to understand product context and vendor specific vocabulary, and convert chatbots to talking computers