LinkedIn presentation
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This document discusses best practices for universities using LinkedIn. It provides examples of how other universities are using LinkedIn successfully to showcase their campus, engage students, and share updates. It analyzes Mount Allison University's LinkedIn page and finds it is underutilized compared to top performers like Yale University and University of Calgary. It recommends Mount Allison populate its notable alumni list, use engaging cover photos and news feeds, and differentiate its value. It also suggests making the page more accessible and complete, with regular targeted updates to key groups. The overall strategy should prepare students for professional careers.
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- 1. How to improve our presence on
- 2. How other Universities/Alumni Offices are using it? i) Showcasing their campuses through pictures
- 3. How other Universities/Alumni Offices are using it?
- 4. ii) Engaging their students by giving them the necessary tools There is currently no updates on MTA LinkedIn news feed Dalhousie utilizes their news feed to show how students can get volunteering positions
- 5. iii) Keep students informed about what is going on around campus There is currently no updates on MTA LinkedIn news feed Acadia utilizes their news feed to let students know what activities are happening on campus
- 6. Who is doing it best in Canada/US? Yale University Followers – 102,581 Notable Alumni – 50 Cover Photo – Multiple photos (gallery) News Feed – Very active with over 4+ posts per week. The content is quite broad with activities for alumni, activities on campus for current students, and lots of information for prospective students.
- 7. Who is doing it best in Canada/US? University of Calgary Followers - 106,641 Notable Alumni – 33 Cover Photo – Multiple photos (gallery) News Feed – Active with on average 2 posts per week. The content is mostly focused towards alumni and current students.
- 8. How are we doing it? Mount Allison University Followers - 8,594 followers Notable Alumni – 2 Cover Photo – Only one photo (no gallery) News Feed – There has not been a single post from Mount Allison.
- 9. What does this all mean? Interesting notable alumni Colorful galleries of photos Engaging news feed Notable Alumni = Take advantage of our graduates Cover photo = Utilize our existing bank of photos News Feed = The reason for re-occurrence Successful LinkedIn profile
- 10. Notable alumni Where will you go? Well, that is entirely up to you. A Mount Allison degree can take you pretty much anywhere. Bridget Arsenault BA ’08 (English) — editorial assistant, Vanity Fair (UK Office) David Myles BA ’03 (Political science) — award-winning musician, East Coast Music Awards Sean Martell BFA ’00 —principal visual designer at Mozilla Gary Meagher BA ’80 (English/history) — senior vice-president, communications, NHL Matthew Stanley BComm ’04 — sustainability innovation associate, IKEA Group (Sweden) David Byrne BComm ’04 (Economics) — assistant professor, University of Melbourne Jiashu (Olivia) Fang BA ’07 (Philosophy) — national knowledge manager Ogilvy Public Relations Worldwide, China Dr. Vianne Timmons BA ’79 (Psychology/English) — President and Vice-Chancellor, University of Regina
- 11. General Information – Let’s be different General Information A: (The University), in (Area), has long been recognized as one of Canada's premier primarily undergraduate institutions. With its nationally and internationally recognized research initiatives, small classes, and technology- rich teaching and learning environment, (The University) offers students an experience that includes academic achievement combined with personal growth and development. General Information B: One of Canada's leading universities, (The University) is widely recognized for outstanding academic quality and teaching, and a broad range of educational and research opportunities. Located in (area), (area) since (date), (The University) attracts students from around the world. We inspire students, faculty, staff, and graduates to make significant contributions to our region, Canada, and the world. General Information C: Students become part of a supportive community where their ideas and interests blossom. Visit our campus or experience (The University) online to find out more about what makes us unique.
- 12. General Information - Continued Answers A) Acadia B) Dalhousie C) Mount A Replace the name = Not personalized
- 13. Differentiation How? Aspects/Value Effectively communicating Making it memorable for the reader
- 14. Solution Lets talk about the top 5 things that makes us different: Having your name known: 17:1 Student-Faculty ratio Swans: Hebert and Muriel Rhode Scholars: Most per capita First Time’s: Annie Lockhart with B.SC, 1875 Peter Mansbridge: Our chancellor To learn more about us, visit our social media pages: https://www.facebook.com/mountallison https://twitter.com/MountAllison
- 15. Accessibility/Presence Instagram Un-necessarily reducing the amount of followers and traffic we could be generating
- 16. Best Practices for our page Everything is complete: • Provide as must content as possible • Make the page look as complete as possible
- 17. Best Practices for our page Regular updates: • Existing followers engaged, incentive for new followers • Crucial informative tool for students, parents, alumni
- 18. Best Practices for our page Targeting options: Targeted updates for key demographics Example: Orientation week – Students Reunion weekend for class of ‘67 - Alumni
- 19. Best Practices for our page LinkedIn overall strategy: People on LinkedIn are a different crowd than and Prepare students for the professional world • Career Week • Resume Workshops • Work/Volunteer opportunities
Editor's Notes
- Brief Overview LinkedIn: - In the eye of students - It’s a professional Facebook in the sense that its one of the only proper social media platform where we can convey our work experience and make useful connections for future employment. STEPPING STONE IN STARTING THEIR PROFESSIONAL CAREER
- Generic photo with not much personality, it is not very impactful
- As you can see, these 3 photos are just a taste of the 15 others in the gallery… with MTA’s photo album, this should be an easy problem to fix
- Associating LinkedIn page with opportunities to be involved… Creates a relationship between the user and the LinkedIn profile… increase buzz
- Another social media venue in which current students and alumni can be informed as well as letting prospective students know how engaged the University is
- Taking a look at these metrics, we can start to see that the combination of interesting notable alumni, colorful galleries of photos, and an engaging news feed are essential ingredients in what makes LinkedIn profile successful. Might no be able to get 6 figures, but we can definitely increase our current followers base Notable Alumni: Look at the quality of our graduates, this institution is good, we must convey the quality of our education : students are the input, notable alumni is the output. Cover Photo: Easies fix, Utilize our existing photos News Feed: One of the only dynamic parts of the LinkedIn profile, must give a reason for our followers to come back and be engaged. That translates into a healthier account, and an account which will boost more followers… doesn’t happen then you would read our profile once and never bother to come back.
- Here is 3 university general information descriptions found on LinkedIn. You must figure out, by reading them, which one belongs to Mount Allison.
- The idea behind this exercise was to see how easily Mount Allison university could apply to any one of those descriptions. If you can replace he name, then the description is not personalized. If people who work at the University cannot identify the university description, then we have a problem. I will explain why this is a problem among the Millennial generation.
- How does a university differentiate themselves from their competition in hopes of recruiting new students? By taking the aspects/values in which makes a university unique and effectively communicating it to the prospective students. I underlined effectively because with the amount of noise on LinkedIn and on social media in general, a simple generic description is going to be skimmed over and forgotten in about .2 seconds. Unfortunately that’s the kind of description we now currently have (assuming the exercise worked) on our profile.
- Having your name known: Not surprising that you can be called upon with your name Swans: Very own swan pond, with two swans who viciously protect it Rhode Scholars: Input – Output First time’s: First woman that graduated from University in the Commonwealth Reasoning The idea here is that we should be able to recognize our own school when we read its general information description. We must describe it colorfully and make the reader remember idiosyncrasies that they could tell their friends. This is because the general information tab is more popular among prospective students who want to get a sense of what the University is/has to offer. In contrast to current students/alumni who are already familiar with the school and would not likely go out of their way to read the general information description.
- The best way to make our page both informative and well-rounded is to provide all the necessary information. This includes such things as: general Information, loading videos and pictures, listing relevant groups, and highlighting notable alumni. The more complete our page is, the more our viewers will understand how our university differs from the others.
- When making a LinkedIn page, you must keep your followers engaged with good content as well as giving incentives to others to follow you. The news feed section is a crucial tool in letting followers be aware when faculty members win awards, how students can get involved, campus renovations, etc… Prospective students, current students, parents, and alumni must be aware of what’s happening at the University.
- LinkedIn lets us target the updates on the news feed so that only certain people can see certain posts. This is an important tool for specific updates which might not be relevant to all of the followers. For example, what might be interesting to prospective students is not necessarily interesting to alumni. Ultimately, people will be more attentive and engaged if there is content that affects them directly.
- People who take a look at our LinkedIn profile are not necessarily the same people who take a look at our Twitter and Facebook. This means that we must provide content that is aligned with the values of LinkedIn. Such things as how our different bachelor degrees prepare students for the professional world, the career week we have at the school, and even the services we have to refine and build resumes. These are existing services that should be advertised through this site because it’s what people are interested in knowing.