Kenmore Brand Logo Design Analysis

1. DATE 815-479-8457 / REDTREEINC@YAHOO.COM 2015 JEFF KLIMEK PORTFOLIO

2. KENMORE

3. PORTFOLIO JEFF KLIMEK The Kenmore brand logo cuts through the competitive visual sameness with simplicity, unique details (outer shape & intuition wave), and distinctiveness making it a memorable and successful mark... 815-479-8457 redtreeinc@yahoo.com

4. PORTFOLIO 815-479-8457 redtreeinc@yahoo.com JEFF KLIMEK 1. Great brands know the logo identity and product identity must be in sync and reflect brand attributes 2. Kenmore logo font is used on product graphics and UI. Kenmore has it’s own proprietary font. 3. Fluid lines, perfect geometry, silhouette from logo should harmonize with product shapes. 4 A logo is the sum of all the parts and how they interact together. 5. The design is time appropriate as the shape is consistent with app technology. This is critcal as Kenmore brand extends into the connective appliance space and customer remote interaction. Logo and Product Identity are One (Deeper Meaning) The brand identity showcases how far Kenmore has come in performance, design and style Square Shape (distinct & memorable) Rounded Corners (friendly & approachable) Wave (innovation, momentum, easy, fluid, welcoming) Perfect Geometry (trust, reliability, performance) )

5. PORTFOLIO 815-479-8457 redtreeinc@yahoo.com JEFF KLIMEK The Visual Brand Logo Architecture Exists Cohesivelly Trusted Performance Step Change in Performance Step Change in Fit, Feel & Finish driven by technology / innovation, supported by design driven by design without compromising performance The badge exectuon follows this step change - 40 mm versus 35 mm - Zinc Cast vs. Stamped Aluminum (heavier, thicker, material) - Raised surfaces are greater - Satin Chrome Finish vs polished aluminum w/ matte background

7. JEFF KLIMEKPORTFOLIO 815-479-8457 redtreeinc@yahoo.com

15. JEFF KLIMEK foryour gentlefor your favorite jeans gentlerfor your gentlestfor your delicates PORTFOLIO 815-479-8457 redtreeinc@yahoo.com

16. CRAFTSMAN

17. PORTFOLIO JEFF KLIMEK815-479-8457 redtreeinc@yahoo.com

26. DIEHARD

31. ASSURELINK

32. JEFF KLIMEK815-479-8457 redtreeinc@yahoo.comPORTFOLIO

34. JEFF KLIMEK815-479-8457 redtreeinc@yahoo.comPORTFOLIO AssurelinkSM iconography assurelink.icon

37. JEFF KLIMEK815-479-8457 redtreeinc@yahoo.comPORTFOLIO let’s link To get started, all you need is your Kenmore™ Smart Thermostat, Assurelink™ Gateway and smartphone, tablet or computer. It’s easy! Para instrucciones en español por favor visite www.myassurelink.com/espanol assurelink.gateway ™™ SM hello Quick Start and Installation Guide Kenmore™ Smart Thermostat with AssurelinkSM Connectivity ™™™ brand.language

40. PORTFOLIO JEFF KLIMEKredtreeinc@yahoo.com815-479-8457

Kenmore Brand Logo Design Analysis

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