607 GS1 Connect 2018

© 2018 GS1 US All Rights Reserved
GS1 Connect 2018 | June 5-7
AIDC Standards promoting the Visible Supply
Chain
Automatic Identification and Data Capture (AIDC)
Jeanne Duckett, Manager Technology Innovation, Avery Dennison Retail Business Information Systems
May 2018

Antitrust Caution
GS1 US is committed to complying fully with antitrust laws.
We ask and expect everyone to refrain from discussing prices, margins, discounts,
suppliers, the timing of price changes, marketing or product plans, or other
competitively sensitive topics.
If anyone has concerns about the propriety of a discussion, please inform a
GS1 US® representative as soon as possible.
Please remember to make your own business decisions and that all GS1 Standards
are voluntary and not mandatory.
Please review the complete GS1 US antitrust policy at:
www.gs1us.org/gs1-us-antitrust-compliance-policy
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Legal Disclosure
GS1 US, Inc. is providing this presentation, as is, as a service to interested parties. GS1 US
MAKES NO REPRESENTATIONS IN THIS REGARD AND DISCLAIMS ALL WARRANTIES, EITHER
EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, ANY WARRANTY OF ACCURACY OR
RELIABILITY OF ANY CONTENT, NONINFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A
PARTICULAR PURPOSE.
GS1 US shall not be liable for any consequential, special, indirect, incidental, liquidated,
exemplary, or punitive damages of any kind or nature whatsoever, or any lost income or profits,
under any theory of liability, arising out of the use of this presentation or any content herein,
even if advised of the possibility of such loss or damage or if such loss or damage could have
been reasonably foreseen.
*GS1 US employees are not representatives or agents of the U.S. FDA, and the content
of this presentation has not been reviewed, approved, or authorized by the U.S. FDA.
*If applicable
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Visible Supply Chain
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SUPPLY CHAINS CONTINUE TO INCREASE IN SCOPE AND
COMPLEXITY
▪ Global Companies
▪ Trading partners, regulators and consumers need and demand
more information about the products they purchase and use.
TRACK AND TRACE RAW MATERIALS FROM SOURCE TO
THE FINAL DESTINATION BECOMES EVER MORE
IMPORTANT ENABLING VISIBILITY ACROSS THE SUPPLY
CHAIN
▪ Fundamental building blocks within quality, risk management
and other systems.

GS1 Standards
are the Building Block
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Regulatory adherence
Trading partner compliance
Consumer confidence
Omni channel
Supply chain optimization

Retail Vision 2026 – World Economic Forum 2017
HYPERCONNECTED
CONSUMERS
Retail key indicators of cost,
choice and convenience have
been augmented with control
and experience
Consumers have access to
over 1 billion product choices
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GAME CHANGING
TECHNOLOGIES
Winners will use technology to
increase the value add to
consumers.
8 identified disruptive
technologies:
1. RFID
2. Internet of Things (IoT)
3. Autonomous vehicles (AV)
4. Drones
5. Robotics
6. Artificial Intelligence
(AI/machine learning)
7. 3D printing
8. Blockchain.
MERGE THE PHYSICAL AND
DIGITAL SPACE
E-commerce will grow to 40% from
10% in 2016. Consumers will
expect a seamless transition from
digital to physical
40% of all shoppers in the US put
shopping on par with washing the
car

Connected Consumer By 2021
OMNICHANNEL
▪ Purchase groceries seamlessly in the digital and physical
World
▪ iGeneration (Generation Z) will only know the connected
world
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CUSTOMER EXPERIENCE
▪ Brick and mortar store will recognize you
▪ Shelf Edge technology will highlight your route and food
preferences
▪ Targeted personalized coupons codes
CONSUMER INFORMATION
▪ Farm to Fork information
▪ Product usage
▪ Targeted recalls
DELIVERY
▪ Same day home delivery
▪ Kiosk pickup
▪ Grab and Go checkout

Example - Traditional Food Supply Chain Use Disparate
Systems that are not Interoperable
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GROWER / SUPPLIER
FOOD SERVICE
DELIVERY
PROCESSOR

Future View: Supply Chain is Interoperable
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GROWER / SUPPLIER
FOOD SERVICE
DELIVERY
PROCESSOR
GS1 US Standard Case
Labeling Guide
EDI EDIFACT
ISO 9735-10:2014
GDSN
Master Item Data

GS1 Standards
1
0
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Where is the Data Located?
KEY DATA ELEMENT DATA SOURCE
Event Location Transaction Documents
Data Owner Transaction Documents
Trading Partner Transaction Documents
Activity Type Transaction Documents
Activity Number Transaction Documents
Date/Time of data capture Actual
Product Identifier Barcode or Case Label
Batch/Lot or Serial Number Barcode or Case Label
Product Date Barcode or Case Label
Quantity Case Label or Transaction Documents
Unit of Measure Case Label or Transaction Documents
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Growers / Suppliers
1
2
Code 128 Contains:
▪ GTIN
▪ Best By Date
▪ Lot Number
ROLES & RESPONSIBILITIES
▪ Identify location
▪ Identify product (GTIN)
▪ Identify relevant dates
▪ Assign lot number or serial number
BUSINESS PROCESS
▪ Receiving
▪ Shipping
▪ Transformation
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Operators / Restaurants
1
3
ROLES & RESPONSIBILITIES
▪ Global Location Number
▪ Identify location
▪ Capture KDE
▪ Identify relevant dates
BUSINESS PROCESS
▪ Receiving
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Traceability Benefits
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▪ Reduced raw material and finished product disposal
costs due to more targeted recalls
▪ Reduced recall management and support costs due
to shorter recall windows
▪ Limited negative impact to future sales due to a
reduced “public profile” during a recall event
▪ Reduced liability insurance costs due to improved
product tracking and recall capability
▪ Reduced time and cost to locate and segregate
compromised product due to improved product
tracking information

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Benefits of
Supply Chain Visibility
“We estimate over a million dollars in transportation
and material handling costs alone will be avoided
going forward, just by achieving accurate data for
these 83 products.”
Lucelena Angarita, IPC/Subway
$1 MILLION
83 PRODUCTS

GS1 Connect 2018 | June 5-7
The AIDC advancing landscape & what’s around
the corner.
Automatic Identification and Data Capture (AIDC)
Steven D Keddie, Americas Engineering Manager, Markem-Imaje
May 2018

Agenda
• Primary packaging wilderness
• Barcodes hidden in the trees
• Climate change in symbols
• Is the tide changing in secondary packaging
• Next Destinations for late stage symbol marking
- DotCode
- Web URI
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Primary (unit) Packaging Wilderness
• There’s countless possible substrates and packaging methods all
requiring a GS1 symbology to enable trade.
- plastic medical devices, paper land waste bag, metal paint cans,
glass beer bottles, paper board tobacco pack, PVC pipe, …
• These symbols can be pre-printed on packaging or printed at the
moment of manufacturing on the primary unit or it’s packaging with
many possible printing technologies.
- laser, thermal transfer, continuous ink jet, thermal ink jet,
print & apply labels, …
• There’s multiple manufacturing methods to produce the unit
effectively
- one piece flow, batch, mass production, continuous flow, …
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• Fortunately there’s only a few main symbols GTIN-8, GTIN-12, GTIN-13, GS1
DataMatrix, GS1 DataBar and DotCode
- Manufactures select the symbol that works for their sector and leverage the
GS1 Gen-Spec for compliance
• Even with this wildly vary topology three common themes have emerged across
the primary packaging part of the supply chain.
1. Production Efficiency
2. Shop floor Connectivity
3. Verification
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• Production Efficiency
- Manufactures are leveraging barcode symbols to enable production
- shop orders, internal batch control, case tracking, …
• Shop floor Connectivity
- ERP (Enterprise Resource Planning) system
- + production line controls
- + printing, weighing, scanning, vision
- + smart devices
• Verification
- linear scanners and imagines cameras verifying correct symbol data and key
features of the unit
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Barcodes hidden in the trees
• Through the clever use of a brands packaging the artwork can the change
through subtle changes to the brightness and intensity of colors allowing for
hidden watermarks that become machine readable symbols
- GTIN-8, GTIN-12, GTIN-13 (UPC/EAN)
- QR and DataMatrix codes
• This technology can easy the checkout process as multiple UPC/EAN can be
embedded in the artwork.
• The Brand owner now has more space to promote the brand.
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Climate change in symbols
• By adding Thermo-chromic inks a symbol can now be a temperature monitor.
- This one way indicator helps ensure temperature sensitive items have not
been compromised (food, pharmaceuticals, …)
- Thanks to the error handling capability of Datamatix 2D symbols the
information (data capture) is still accessible.
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Tide Change in Secondary (case) Packaging
• Many manufactures are moving from ITF-14 to GS1-128, primarily due to the
supply chain advantages (an AI enable symbol (imbedded batch and expires))
• The move to GS1-128 generally requires on production line symbol creation.
- Print & apply labels traditionally have been the only solution due to the “C”
grade (more expensive then preprinted or inline printed ITF-14 (D))
• 2016 saw a change to the ISO/IEC 15416 verification standard, the grade is now
be computed as an interpolated value, rounded to the nearest 0.1 in between
grade levels
• Verification equipment suppliers implemented the ISO/IEC 15416 (2016) in 2018
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Tide Change in Secondary (case) Packaging
• In 2016 Markem-Imaje developed a high opacity Hotmelt (Touch Dry) ink 5x55
with the goal of meeting the Contrast grade in the previous ISO/IEC Spec.
- Approximately 5% fell below a “C”
- With the current ISO/IEC requirement the 5x55 exceeds the bar.
• Ensure ongoing compliance with high resolution direct print is a challenge.
• Multiple vision inspection companies have introduce Barcode scoring as an
indicator of the symbols quality.
• These three factors now challenge the label and now make high resolution direct
print a reliable, lower cost alternative.
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Next Destinations for symbol marking & AIDC
• FIT (Fighting Illicit Trade) Leveraging 2D barcodes and introducing DotCode to
the GS1 community
- Barcode capable of being printed with current technologies up to 1000
unit/minute
- Primarily printing technologies CIJ and Laser
- Current planned to debut in 2019 GS1 General Specification
- Used in the EU Tobacco industry and gaining acceptance in some beverage
markets for taxation and control of illicit trade.
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• Web URI (Uniform Resource Identifier) focuses on the simplification of on-pack
primary codes with a single identification approach that will be able to support
both product identification and a link to online material.
- The short-term goal of this work is to reduce the need for multiple codes on
packs, while ensuring that we develop a glide path with industry toward a
future where a single 2D barcode could serve the needs of all parties.
• To make this 2D Web URI symbol a reality a leap in technology will be required
for the high speed packaging/manufacturing line.
- Variable information like date/weight/batch/… will need to be encoded into
the URI when the product is produced.
- This is a significant challenge with product moving at 6m/s or 1800
unit/minute.
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• Digital Laser marking can print 2D and 1D GS1 symbols at ~1m/s
• The technology can be thought of as an array of laser beams being digitally turn
on and off to form Text, Graphics or GS1 Symbols
• The technology leverages laser sensitive chemistry that has been applied to the
substrates surface as a patch for the laser to react with.
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• Digital SPI marking can print 2D and 1D GS1 symbols at >6m/s
• The technology can be thought of as a combination of drop on demand and
continuous ink jet
• The technology uses 64 streams of ink 16 mm high at 15 mm from product
• Markem-Imaje projects a 2020 introduction date.
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Trademark Notices
DataBar®, EAN®, EPC®, EPCglobal®, GDSN®, GS1 Global Registry®, GTIN®,
and Global Trade Item Number® are registered trademarks of GS1 AISBL.
GS1 US® and design is a registered trademark of GS1 US, Inc. Trademarks
appearing in this presentation are owned by GS1 US, Inc. unless otherwise noted,
and may not be used without the permission of GS1 US, Inc.
The letters “U.P.C.” are used solely as an abbreviation for the “Universal Product
Code” which is a product identification system. They do not refer to the UPC,
which is a federally registered certification mark of the International Association
of Plumbing and Mechanical Officials (IAPMO) to certify compliance with a Uniform
Plumbing Code as authorized by IAPMO.
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607 GS1 Connect 2018

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