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DELIVERING ONLINE CUSTOMER 
SERVICES 
Jayne Hilditch 
Updated December 2014 
DECEMBER 15, 2014 1
DIFFERENT APPROACHES TO ONLINE SERVICES: 
The only way 
A choice of ways 
The preferred way
“make it so good, people who can, 
choose to use it.
“make it so good, people who can, 
choose to use it.
ONLINE SERVICES: 
▸ Customers have asked for it. 
▸ Offers a 24/7 channel to customers 
▸Reduce the cost to serve 
▸ 2009 Audit Commission/PWC report on 19 Local Authorities transaction costs 
- Post £12.10 
- Face to Face £10.53 
- Phone £3.39 
- Online £0.08 
▸ A PhD thesis could be written (and probably has). 
▸ Lots of exchanging ignorances : its not been done at scale in housing yet. 
▸ We’re measuring as we roll-out, so we can start to answer those questions
WHAT HAVE WE DONE…
PICTURE OF BREAD AND BUTTER
BREAD & BUTTER… (FOR THE CUSTOMER) 
▸Accounts: 
 Rent & service charge statements 
 Parking / garage and sundry charges 
 HB statement 
 Make a payment using our own payment gateway 
▸Repairs: 
 Request a repair – integrates with back-office workflow 
 View repairs reported & completed 
 Visibility over common parts 
 Upload a photo of the problem 
 Feedback on the contractors performance 
 Book a repair appointment slot 
▸Contact info specific to that customer
 OLD WORLD 
… website was a PR/Marketing thing 
… mobile not considered
 NEW WORLD 
… digital services 
… mobile is king
BREAD & BUTTER… (FOR THE ORGANISATION) 
▸Scale-able web hosting 
▸Real time data 
▸Top notch security & identity verification 
▸Analytics in real time 
▸Admin suite 
▸Test/Demo environments with fakify data
TRANSFORMING PAYMENTS WITH MY TVH 
Old: using AllPay (the HA market leader) New: MyTVH Payments 
£7.8M pa by debit card over the phone 
3.5 minutes per phone call 3.5 minute call, AND they’re signed up to 
MyTVH with details saved for online 
payment next time. 
25,000 phone payments per year 
(that’s 1 FTE : 42 working weeks pa) 
We’re measuring the phone payments & 
online payment volumes in real time 
49.5p per transaction 29.5p per transaction 
14 days to get cleared funds 3 days to get cleared funds 
Manual upload interface for the receipt Automatic interface for the receipt 
Customer account : takes 3 days to show Customer account : shows immediately
TRANSFORMING PAYMENTS WITH MY TVH 
And it’s a thing of beauty…
DATA ANALYTICS 
People are using it: 
▸75% are return visits. Compared to 7% in old system 
Tech Stuff: 
▸Mobile : 44% of visits 
▸Apple devices outnumber Android devices. Amazingly. 
▸IE6 is dead. And IE7 & IE8 not far behind. Important to know 
this for browser testing.
WHAT WE’VE LEARNED: ABOUT THE PROCESS 
▸Procurement headaches can be overcome: G-cloud. 
▸Skill mix is vital: a multi-disciplinary team sees blind spots. 
▸Beware the curse of knowledge: the customer has no idea 
about your internal departments. 
▸Beware of in-expert enthusiasts with strong feelings about 
screen layouts. User-experience design is a skill informed by 
data over opinion. 
▸A good development partner will challenge you: that feels 
weird, but results in a better product.
ROAD MAP… 
▸Repairs: 
▸ Upload a photo 
▸ Book an appointment online 
▸ Give feedback on a repair 
▸ Alerts & status updates 
▸A communications dashboard 
▸Service charge statements 
▸Searchable knowledge base: can I?

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MyTVH: Delivering online customer services

  • 1. DELIVERING ONLINE CUSTOMER SERVICES Jayne Hilditch Updated December 2014 DECEMBER 15, 2014 1
  • 2. DIFFERENT APPROACHES TO ONLINE SERVICES: The only way A choice of ways The preferred way
  • 3. “make it so good, people who can, choose to use it.
  • 4. “make it so good, people who can, choose to use it.
  • 5. ONLINE SERVICES: ▸ Customers have asked for it. ▸ Offers a 24/7 channel to customers ▸Reduce the cost to serve ▸ 2009 Audit Commission/PWC report on 19 Local Authorities transaction costs - Post £12.10 - Face to Face £10.53 - Phone £3.39 - Online £0.08 ▸ A PhD thesis could be written (and probably has). ▸ Lots of exchanging ignorances : its not been done at scale in housing yet. ▸ We’re measuring as we roll-out, so we can start to answer those questions
  • 6. WHAT HAVE WE DONE…
  • 7. PICTURE OF BREAD AND BUTTER
  • 8. BREAD & BUTTER… (FOR THE CUSTOMER) ▸Accounts:  Rent & service charge statements  Parking / garage and sundry charges  HB statement  Make a payment using our own payment gateway ▸Repairs:  Request a repair – integrates with back-office workflow  View repairs reported & completed  Visibility over common parts  Upload a photo of the problem  Feedback on the contractors performance  Book a repair appointment slot ▸Contact info specific to that customer
  • 9.  OLD WORLD … website was a PR/Marketing thing … mobile not considered
  • 10.  NEW WORLD … digital services … mobile is king
  • 11.
  • 12. BREAD & BUTTER… (FOR THE ORGANISATION) ▸Scale-able web hosting ▸Real time data ▸Top notch security & identity verification ▸Analytics in real time ▸Admin suite ▸Test/Demo environments with fakify data
  • 13. TRANSFORMING PAYMENTS WITH MY TVH Old: using AllPay (the HA market leader) New: MyTVH Payments £7.8M pa by debit card over the phone 3.5 minutes per phone call 3.5 minute call, AND they’re signed up to MyTVH with details saved for online payment next time. 25,000 phone payments per year (that’s 1 FTE : 42 working weeks pa) We’re measuring the phone payments & online payment volumes in real time 49.5p per transaction 29.5p per transaction 14 days to get cleared funds 3 days to get cleared funds Manual upload interface for the receipt Automatic interface for the receipt Customer account : takes 3 days to show Customer account : shows immediately
  • 14. TRANSFORMING PAYMENTS WITH MY TVH And it’s a thing of beauty…
  • 15.
  • 16. DATA ANALYTICS People are using it: ▸75% are return visits. Compared to 7% in old system Tech Stuff: ▸Mobile : 44% of visits ▸Apple devices outnumber Android devices. Amazingly. ▸IE6 is dead. And IE7 & IE8 not far behind. Important to know this for browser testing.
  • 17. WHAT WE’VE LEARNED: ABOUT THE PROCESS ▸Procurement headaches can be overcome: G-cloud. ▸Skill mix is vital: a multi-disciplinary team sees blind spots. ▸Beware the curse of knowledge: the customer has no idea about your internal departments. ▸Beware of in-expert enthusiasts with strong feelings about screen layouts. User-experience design is a skill informed by data over opinion. ▸A good development partner will challenge you: that feels weird, but results in a better product.
  • 18. ROAD MAP… ▸Repairs: ▸ Upload a photo ▸ Book an appointment online ▸ Give feedback on a repair ▸ Alerts & status updates ▸A communications dashboard ▸Service charge statements ▸Searchable knowledge base: can I?

Editor's Notes

  1. We’ve focused on the bread and butter services…