Social Media and the latest Internet Sourcing Techniques

1. Social Media Recruitment

2. Social Media Recruitment
Social Media Recruitment is a recruiting tool to identify active & passive
candidates, to advertise jobs, to find skilled talents by using social platforms like
LinkedIn, Facebook, Twitter.
It’s a best platform to use as a successful recruitment strategy model in today’s
world.
Traditional Recruitment process relied in identifying the active candidates
which was time consuming and cost inbuild but was less efficient than social
media strategy.

3. Advantages and Disadvantages
of
Social Media
Advantage of Social Media
• Reach Passive pools
• Free of Cost / Inexpensive
• Wider market
• Helps to showcase your company culture /
Brand Awareness
• Increases Job Visibility
• Improves Quality of hire
• More Referrals
• Best Cultural fit
Disadvantage of Social Media
• Candidates Contacting – Interacting direct
contacts is difficult
• LinkedIn allows a limited number of
internal emails to be sent to other contacts
which can make communication with many
job seekers difficult
• It is a more time-consuming approach as it
requires users to build relationships first
• You cannot send messages to users who
you are not connected with

4. Social Media Internet
Sourcing Techniques

5. X-Ray Search
Search Engine which search web pages or documents which are not directly
accessible via links.
It’s one of the most effective way to source candidates.
Example – site:www.2adpro.com and product engineer

6. Flipping
Technique used to find the relationship between web pages based on how they are hyperlinked together.
Example – To find any Product Engineer it could be related to the document, word, file, phrase or any that is
linked to the company.
Altavista – host:2adpro.com and product engineer or accenture and UX
To do a “Flip Search” go to a search engine, under the advanced tab type
“host:2adpro.com”.
The results should be sites that have linked to 2adpro and you can further refine your search like
2adpro.com: and “resume or homepage and UX
Link:2adpro and “resume or CV or homepage” and “UX or "user experience""

7. Peeling Back
Peeling back is the process of “retracing the path” of the url.
If we are finding People or staff in the URL, then we “Peel Back” the URL
page. If we are blocked by viewing the URL, then we X-Ray the page to find
the keyword than will lead us to the page which we were seeking for.

8. Harvesting or Mining
Harvesting involves reviewing a document, such as a resume or home page, and
finding key words, links, references and locations that assist with subsequent
searches.

9. Boolean Operators
Boolean search is a type of search allowing users to combine keywords with
operators such as
AND
NOT
Parentheses
Quotations
Asterisk ……………………….to further produce more relevant

10. AND
The AND operator delivers results with the terms you requested. It’s used to
target skills, titles which limits your results to.
For example, searching resume and accenture will return pages with both terms
resume and oracle
PHP and Python and Perl

11. OR
The OR operator delivers results with either of the terms you requested.
For example – Automation or manual
Java and JavaSpring and (Node or Angular)

12. NOT
The NOT operator will not deliver certain words in your search results.
For example, PHP NOT Python will deliver closer results for.
(PHP Developer or Programmers) and not (Python Developers or
Programmer)

13. Parentheses ( )
The ( ) operator allows you to group terms and build longer search strings.
For example – (PHP or Python or Perl)

14. Asterisk *
The * operator is a wild card. Adding a wild card will find words contain the
wild card. It highlights any word that begins with the root of the word
truncated with the asterisk.
For Example -Program* will help so you do not have to run separate searches
for words similar like Programmer, Programming, Program

15. Quotation Marks “”
Methods used when searching exact phrases or might split the phrases into
single word
For Example – “Software Engineer” will show as ‘Software Engineer”.
If you search Software Engineer without quotation, it will split as Software and
Engineer