Business canvas model with market leaders and key sources

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Moving Forward with Tradition
Business Model for Single Port Robotic Surgery
BY : Jaya Lakshmi Mekala

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Single Port Robotic Surgery
Increasing complexity of multi-channel ports in surgeries led to the development of Single
port robots.
 Single-site Instruments and Accessories are used with
the IS3000 da Vinci Si Surgical System
 They do not have a wrist at the distal end of the
instrument, and the shaft of the instrument is
semi-rigid allowing them to be inserted through
the curved cannulae

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Business Model Canvas

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Sources for the market and Competition
 Sources Market value of
Competitors
Key opinion Leaders
• CRSA ( Clinical Robotic Surgery
Association)
• SRC ( Surgical Review Corporation)

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Value Proposition Canvas
• Get to operation with
precision and accuracy
• Reach target with multi-
tracking than other
devices in the market
• Surgeries
• Surgical
robots
• Research and
development
• Less risk of
complexity
• Lower handling
difficulty
• Continuous
monitoring
• Trust in patient
care
• Safe handling of
device
• Good Market for
robot in surgery
• Cost of
equipment
• Trainee costs
• Not for long
usage
• Mfg of
device
• Pre
instruction
• Feedback
update

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• A good KOL provides solid, evidence-based peer education, which translate the
science behind product innovation into practical application.
• Medical device Manufacturing companies will see faster adoption of their
product
• Medical professionals will gain insight into the latest technological innovations
that could benefit their patients
• Actively engage users and deliver the information they want and need
KOL Information and Importance

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Modified Value Proposition Canvas
• Get to operation with
precision and accuracy
• User adoption barrier
• Real time decision
support
• Surgeries
• Research and
development
• FDA approval
• Less risk of
complexity
• Continuous
monitoring
• More vendors
and setup costs
• Trust in patient
care
• Safe handling of
device
• Access to patient
data
• Mfg of device
• Feedback
update
• Review, identify
and adjust
• Cost of
equipment
• Trainee costs
• Data
management and
protection

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Revised Business Canvas Model
Robotic Surgery
Associations
Increase in the revenue up to $20 by 2021
Continuous tracking

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Transfer research focus at the Robotic Surgery Intelligence Associations
• Doctors and engineers are jointly developing image-guided minimally-invasive
diagnostic and therapeutic methods
• Objective: revolutionising medical care and Improving ease of operation
• Creating awareness about safety and development of surgical robots to the
public
• Complexity and multiple port devices can be reviewed and updated with the
new technologies and adjustments
Comments

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Moving forward with tradition
Thank you very much for your attention!

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