ACCELERATE DATA: Traditional medicine and physicians cannot scale to deliver high-quality healthcare. New technologies and models of care are key enablers to drive better health outcomes at lower cost. The proof will be in the data, but traditional research and clinical testing yield painfully slow results. Medical knowledge comes from carefully accelerating Data -- traditionally pre-clinical and human experimental data -- either to prove or disprove whether new technologies, medicines, processes or incentives are actually superior. Today, researchers and patients can capture, aggregate and communicate new types of data, yielding faster insights and patient impact.
HACK HEALTHCARE: Medicine needs more Hackers -- clever engineers and designers to re-architect healthcare systems and invent new technologies. Some areas of healthcare are not hackable and must prove experiments down a traditional plodding path. However, health professionals and engineers can accelerate medical innovation across many diseases by applying techniques from high technology to healthcare. Borrowing philosophies from Silicon Valley and MIT for rapid product design, lean startup methodologies, workflow re-engineering, novel data collection, big data analysis, and info publishing can accelerate data generation.
7. FOLLOW
THE
MONEY
62%
of
$2.3
Trillion
=
Hospitals
&
Docs
2008
BIGGEST REFORMS
HOSPITALS
PHYSICIAN
PRACTICES
8. ADOPTER
≠
PAYOR
UNCOVER
THE
PERVERSE
INCENTIVES
DOCTOR
PATIENT
HOSPITAL
PAYOR
PAYMENT REFORMS & NEW BUSINESS MODELS
CAN CORRECT MISALIGNMENTS
9. MARKET
RISK
TRUMPS
ALL
Largest Risks Must
Market Risk
Reimbursement
Be Addressed & De-
Physician & Patient Adoption
Risked Up Front Packaged Solutions
Before Funding
Value
Regulatory Risk
Safety & Efficacy
Management Risk
Investors & Companies
Willing to Take These Risks
Technology IP Risk
Time
10. TOOLS
FOR
MAPPING
&
HACKING
HEALTHCARE
BUSINESS
MODELS
17. MAP
EACH
PLAYER
CURRENT
BEHAVIORS
&
SUBSTITUTES
TERTIARY
HOSPITAL
COST & COMPLEXITY
SPECIALISTS
GPs
COMMUNITY
HOSPITAL
NURSES
OUTPATIENT
CLINIC
CAREGIVERS
DOCTORS
OFFICE
PATIENTS
RETIREMENT
HOME
RETAIL
CLINIC
PATIENT
HOME
WHERE IS THERE A CONSUMPTION VACUUM?
BEST WAYS TO IDENTIFY DISRUPTION!
18. HACKMED
PROCESS
RIGOROUS
CLINICAL
PRODUCT
DESIGN
1)
ASSEMBLE
DIVERSE
GROUP
OF
MENTORS
ACROSS
HEALTHCARE
DISCIPLINES
BEWARE
BLIND
SPOTS
&
BIASES
2)
MAP
DISEASE
CARE
DELIVERY
VALUE
CHAIN
3)
MAP
EACH
PLAYER’S
VALUE
CANVAS
4)
TEST
ASSUMPTIONS
WITH
INTERVIEWS
5)
IDENTIFY
UNMET
NEEDS
&
PAIN
LEVELS
6)
BUSINESS
MODEL
CANVAS
FOR
EACH
SCENARIO
7)
DEFINE
MIN
VIABLE
PRODUCT
8)
MAP
VALUE/VOLUMES/IMPACT
VS
DISEASES
9)
COMPARE
MKT
SIZES
&
COMPETITION
10)
CHOOSE
EXPERIMENTS
TO
TEST
ASSUMPTIONS
...
ITERATE…
25. Castlight
Health
VALUE
HACK
Personalized
tools
to
help
Aligns
employees
with
employees
shop
for
employer
costs
healthcare
based
on
cost,
quality
&
convenience
Uses
employer
data
to
create
master
provider
cost
Bringing
cost
transparency
database
to
health
care
decisions
Lower
healthcare
costs
by
15-‐30%