Trends in the beverage industry are changing rapidly with the changing taste preferences of consumers. Consumers seek food & beverages with healthy ingredients, owing to increasing awareness about health and health-related issues.

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Butter
Market
Report Id : PMRREP30826
Category : Food and Beverages
©2020 Persistence Market Research, All Rights Reserved

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FOOD
AND
BEVERAGE
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FOOD
AND
BEVERAGE
Introduction
 Butter is widely used in the food industry for manufacturing various food
products and also for sauce-making and frying. It is used in flavoring various
packaged foods or snacks such as cookies and wafers.
 Butter is also a staple in households, hence manufacturers are launching
various butter-based products such as spreadable butter, flavored butter, low-
fat butter, and many others to attract consumers.
 Most of the younger generation and working-class demographic consume fast
food at least once a day. This growing trend of consumption of fast food has a
significant impact on the butter market, as butter is widely used for frying and
for flavoring a variety of fast food products.
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FOOD
AND
BEVERAGE
Regional Landscape
4
 South Asia is anticipated to show a higher growth rate in the butter market.
Change in lifestyles and increasing disposable incomes propel the demand for
vibrant snacks with added flavor and taste. Consumers show more preference
for flavored snacking products and other food products.
 Countries in Europe also consuming more butter than before, domestic
consumption of butter in Europe is relatively strong and resultant, the export
shipments from European countries are low. In the year 2018, Germany,
France, U.K., Spain, and Italy imported more than ~559,300 tons of butter.
 According to PMR’s study, Europe and South Asia are estimated to hold ~
70% of the market share in the global butter market. As the demand for dairy
products is high in Europe and South Asia, the production of these products is
higher in these regions. In the year 2018, India alone produced 6 Mn Tones of
butter, which was the highest production of butter by any country in 2018.
 South Asia and East Asia are projected to show significant growth rates during
the forecast period. However, risks associated with high cholesterol in butter
is hindering the market to reach up to its full potential. Along with that, the
various standards and regulations for butter set by food authorities in
different regions could harm the growth of the global butter market.

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FOOD
AND
BEVERAGE
Key Takeaways
5
 Organic butter is projected to gain more traction during the forecast period
2019-2029 due to the rise in health-conscious consumers. Among all regions,
the growth of organic butter is anticipated to be high in Europe and North
America due to the large health-conscious demographic. This has led butter
manufacturers to launch their products in these regions to gain high revenue.
 Demand for white or unsalted butter is growing in the food processing
industry due to the high demand for buttery flavored snacks and cookies. As
salted or table butter cannot be used in the food processing industry due to
its high salt content, food processing companies are incorporating unsalted
butter in their food products to add buttery flavors, thus boosting sales of
unsalted butter.

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FOOD
AND
BEVERAGE
Key Market Players
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 Royal FrieslandCampina N.V
 Fonterra Co-operative Group Limited
 Groupe Lactalis S.A.
 Arla Foods amba
 Amul (GCMMF)
 Dean Foods Co
 Glanbia Plc.
 Saputo Inc.
 Dairy Farmers of America
 Valio Oy
 Meiji Holdings Company, Ltd.
 Land O' Lakes, Inc.
 GranaroloS.P.A.
 Nestlé S.A.
 Kerry Group
 Sodiaal InternationalSA
 Britannia Industries Ltd
 Savencia Fromage & Dairy
 DMK Group
 OMIRA GmbH

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