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2014 Consumer Protection 
& Compliance Conference 
Agents: 
Know Your Customers!
Consumer Protection & 
Compliance Conference 
2014 
Objectives 
Enhance risk management practices to 
better mitigate risks 
Protect business and make it more 
profitable 
Protect and serve your community – 
be a good citizen 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
Consumer Protection & 
Compliance Conference 
2014 
Suspicious Activity 
• Prevent 
• Detect 
• Report 
• Assist 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
Consumer Protection & 
Compliance Conference 
2014 
Culture of Compliance 
Signs of a lax, Non-Compliance Culture? 
FinCEN’s Culture guidance – FIN-2014-A007 
Advisory to U.S. Financial Institutions on Promoting a Culture 
of Compliance 
Engaged Leadership 
Compliance not compromised by revenue interests 
Appropriate internal information sharing 
Adequate Human and Technological Resources 
Effective Program- Independent, Competent Testing 
Understand importance, utility of reporting 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
Consumer Protection & 
Compliance Conference 
2014 
Hard Target OR Soft Pushover 
Do not compromise yourself 
with exceptions 
poor documentation 
lack of focus or willpower 
Will you be a wet noodle? Man or Mouse? 
Official government ID - real, current 
not expired 
not international driver’s licenses 
not “for novelty purpose only” ID cards 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 
5
Consumer Protection & 
Compliance Conference 
2014 
Customer Identification Program 
Establishing a reasonable basis to believe person is who 
he/she claims to be 
Mickey Mouse? Elvis Presley? (I think not….) 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 
6
Consumer Protection & 
Compliance Conference 
2014 
What does KYC look like? 
Before you can Know Your Customer, you need to 
know your market. 
How do I recognize a customer when I see him/her? 
How do I distinguish a person coming in to buy 
something that I don’t want to be a “customer”? 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 
7
Consumer Protection & 
Compliance Conference 
2014 
Solid Understanding of Market 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 
8
Consumer Protection & 
Compliance Conference 
2014 
What is normal & expected? 
Socio - Economic profile 
occupation 
education 
income 
ethnicity 
dress 
speech patterns 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
Consumer Protection & 
Compliance Conference 
2014 
Socio-pathic profile 
prevalent problems and issues in our neighborhood 
familiarity with types of people who may be 
perpetrating crimes in our neighborhood 
familiarity with types of victims locally 
Who is being taken advantage of in our 
community? 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 
10 
What is normal & expected?
Consumer Protection & 
Compliance Conference 
2014 
Good Customer Interface 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 
11
Consumer Protection & 
Compliance Conference 
2014 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 
STOP! 
Don’t be distracted 
Make eye contact 
Pay attention 
Be alert 
12
Consumer Protection & 
Compliance Conference 
2014 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 
Look! 
Be observant 
Really look (not just see) 
Observe demeanor 
Detect signs of deception 
13
Consumer Protection & 
Compliance Conference 
2014 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 
Listen 
Clear questions and answers 
non-threatening 
casual alertness 
14
Consumer Protection & 
Compliance Conference 
2014 
Who is this person? 
Be friendly- you want customers to come back 
Details- employment, occupation, title, where 
other identifiers 
does person actually live/work nearby? 
family, friends, business associates, related customers 
What might that tell us? 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 
15
Consumer Protection & 
Compliance Conference 
2014 
What services? 
Used, inquired about 
Cross selling is good business practice 
helps understand customer too 
may also help identify red flags 
Does person meet profile of what is expected for market? 
Does timing, frequency of transactions make sense? 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 
16
Consumer Protection & 
Compliance Conference 
2014 
Levels of Knowing 
New customer – simple remittance 
Repeat remittance customer 
Detailed information gathered from multiple tranx types 
No interaction 
Moderate interaction 
Closely held, limited openness 
Too open 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
Consumer Protection & 
Compliance Conference 
2014 
Training - Ongoing 
Training – 
not just once a year 
can’t set it and forget it 
do risk based refreshers throughout year 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
Consumer Protection & 
Compliance Conference 
2014 
Role Playing 
Isn’t role playing just another way of… 
inspect what you expect? 
Allows you to demonstrate how to handle real life 
scenarios effectively 
Mystery shopping can help prove whether training is 
effective or not 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
Consumer Protection & 
Compliance Conference 
2014 
Front Line Fraud Protection 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
Consumer Protection & 
Compliance Conference 
2014 
Elder Abuse 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
Consumer Protection & 
Compliance Conference 
2014 
Human Trafficking 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
Consumer Protection & 
Compliance Conference 
2014 
Drug Trafficking 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 
23
Consumer Protection & 
Compliance Conference 
2014 
Thank you 
Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 
24 
Jay Postma, CAMS 
President 
MSB Compliance Inc. 
Jay.Postma@MSBComplianceInc.c 
om 
John Schmarkey, CAMS, CFE 
BSA/AML Compliance Specialist 
MSB Compliance Inc. 
John.Schmarkey@MSBComplianceInc.com 
www.MSBComplianceInc.com 
www.Twitter.com/MSBCompliance 
Weekly newsletter: paper.MSBComplianceInc.com

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Money Transfer Agents: Know Your Customers!

  • 1. 2014 Consumer Protection & Compliance Conference Agents: Know Your Customers!
  • 2. Consumer Protection & Compliance Conference 2014 Objectives Enhance risk management practices to better mitigate risks Protect business and make it more profitable Protect and serve your community – be a good citizen Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
  • 3. Consumer Protection & Compliance Conference 2014 Suspicious Activity • Prevent • Detect • Report • Assist Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
  • 4. Consumer Protection & Compliance Conference 2014 Culture of Compliance Signs of a lax, Non-Compliance Culture? FinCEN’s Culture guidance – FIN-2014-A007 Advisory to U.S. Financial Institutions on Promoting a Culture of Compliance Engaged Leadership Compliance not compromised by revenue interests Appropriate internal information sharing Adequate Human and Technological Resources Effective Program- Independent, Competent Testing Understand importance, utility of reporting Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
  • 5. Consumer Protection & Compliance Conference 2014 Hard Target OR Soft Pushover Do not compromise yourself with exceptions poor documentation lack of focus or willpower Will you be a wet noodle? Man or Mouse? Official government ID - real, current not expired not international driver’s licenses not “for novelty purpose only” ID cards Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 5
  • 6. Consumer Protection & Compliance Conference 2014 Customer Identification Program Establishing a reasonable basis to believe person is who he/she claims to be Mickey Mouse? Elvis Presley? (I think not….) Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 6
  • 7. Consumer Protection & Compliance Conference 2014 What does KYC look like? Before you can Know Your Customer, you need to know your market. How do I recognize a customer when I see him/her? How do I distinguish a person coming in to buy something that I don’t want to be a “customer”? Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 7
  • 8. Consumer Protection & Compliance Conference 2014 Solid Understanding of Market Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 8
  • 9. Consumer Protection & Compliance Conference 2014 What is normal & expected? Socio - Economic profile occupation education income ethnicity dress speech patterns Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
  • 10. Consumer Protection & Compliance Conference 2014 Socio-pathic profile prevalent problems and issues in our neighborhood familiarity with types of people who may be perpetrating crimes in our neighborhood familiarity with types of victims locally Who is being taken advantage of in our community? Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 10 What is normal & expected?
  • 11. Consumer Protection & Compliance Conference 2014 Good Customer Interface Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 11
  • 12. Consumer Protection & Compliance Conference 2014 Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. STOP! Don’t be distracted Make eye contact Pay attention Be alert 12
  • 13. Consumer Protection & Compliance Conference 2014 Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. Look! Be observant Really look (not just see) Observe demeanor Detect signs of deception 13
  • 14. Consumer Protection & Compliance Conference 2014 Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. Listen Clear questions and answers non-threatening casual alertness 14
  • 15. Consumer Protection & Compliance Conference 2014 Who is this person? Be friendly- you want customers to come back Details- employment, occupation, title, where other identifiers does person actually live/work nearby? family, friends, business associates, related customers What might that tell us? Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 15
  • 16. Consumer Protection & Compliance Conference 2014 What services? Used, inquired about Cross selling is good business practice helps understand customer too may also help identify red flags Does person meet profile of what is expected for market? Does timing, frequency of transactions make sense? Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 16
  • 17. Consumer Protection & Compliance Conference 2014 Levels of Knowing New customer – simple remittance Repeat remittance customer Detailed information gathered from multiple tranx types No interaction Moderate interaction Closely held, limited openness Too open Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
  • 18. Consumer Protection & Compliance Conference 2014 Training - Ongoing Training – not just once a year can’t set it and forget it do risk based refreshers throughout year Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
  • 19. Consumer Protection & Compliance Conference 2014 Role Playing Isn’t role playing just another way of… inspect what you expect? Allows you to demonstrate how to handle real life scenarios effectively Mystery shopping can help prove whether training is effective or not Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
  • 20. Consumer Protection & Compliance Conference 2014 Front Line Fraud Protection Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
  • 21. Consumer Protection & Compliance Conference 2014 Elder Abuse Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
  • 22. Consumer Protection & Compliance Conference 2014 Human Trafficking Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved.
  • 23. Consumer Protection & Compliance Conference 2014 Drug Trafficking Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 23
  • 24. Consumer Protection & Compliance Conference 2014 Thank you Western Union Confidential | ©2014 Western Union Holdings, Inc. All Rights Reserved. 24 Jay Postma, CAMS President MSB Compliance Inc. Jay.Postma@MSBComplianceInc.c om John Schmarkey, CAMS, CFE BSA/AML Compliance Specialist MSB Compliance Inc. John.Schmarkey@MSBComplianceInc.com www.MSBComplianceInc.com www.Twitter.com/MSBCompliance Weekly newsletter: paper.MSBComplianceInc.com